Proof + case studies
The work, and what it moved.
Product placement, licensing, celebrity, creators, music and events, built so the cultural moment does real business work for the brand.
A title-level film partnership that lived inside the movie and kept going far beyond the screen. 17M+ shares traded that day, against roughly 540K on a typical day, and 600M+ impressions.
Placement became licensing, a co-branded product, commercial creative and creator amplification, all working together.
Entertainment partnerships that put Bumble where dating, identity and conversation were already happening.
Long-term placement turned thermal imaging into a storytelling tool, with about $42M in first-air media value.
Canadian Club became part of the Mad Men world in a way audiences remembered, long after the episode aired.
The partnership extended through motorsports, PR and entertainment, including a Daytona activation worth about $9M in PR value.
An IP licensing partnership that brought Emily in Paris to St. Dalfour's products.
A brand written into a Netflix series moment and a music video.
A luxury oral care brand partnered with DJ Khaled.
The Pilot G2 Grant, a recurring partnership on daytime TV.
Nights of the Jack: the brand lit up a seasonal fan experience.
Talent and brands together at the Hollywood unBranded lounge.
Programs
One idea. Many ways into culture.
The biggest results above came from programs, not one-offs: placement, talent, licensing, PR and retail connected to the same business goal.
Make the brand part of the story
Film and TV placement, paid integrations, licensing, co-branded products and promotional tie-ins.
Bring cultural credibility
Celebrity partnerships, creators, music artists, athletes and celebrity seeding.
Extend it past the screen
Events, entertainment PR, social and paid media, retail and owned channels, once the content exists.
Proof questions
What results do pop culture partnerships deliver?
It depends on the goal. Our programs have delivered sell-outs, earned media, impressions, media value and, for Expensify, a $35M one-day market cap increase on F1's trailer day. We agree on what success looks like before anything goes to market.
How do you measure a partnership?
Media value, impressions, earned coverage, social reach and the business numbers that matter to you, such as sales, sign-ups or retail sell-through. Every program ends with a recap.
Do you only do product placement?
No. These case studies cover placement, licensing, celebrity, creators, music, events and PR. The best results usually come from several working together.
Can a smaller brand get results like these?
Yes. Programs scale to budget. Many start with one partnership and build from what works.
On screen since 2007
Two decades of brands in the story.
A few of the partnerships behind the numbers, from film and TV integrations to talk shows, music and fashion week.