Music Partnerships
Music Partnerships That Make Your Brand Part Of The Song.
Hollywood Branded connects brands with artists, music videos, tours, festivals and fan communities, then builds the content and press around the moment so the partnership keeps playing.
10,000+Partnerships built
250+Brand partners
Since 2007Building brand partnerships
14M+Mola x Rex Orange County social impressions
Quick answer
Music partnerships connect brands with artists, songs and live music through music video product placement, artist endorsements and collaborations, sync licensing, tour and festival sponsorships and fan-driven campaigns on platforms like TikTok. Below is how Hollywood Branded builds them, followed by our complete library of 120 articles and 10 podcast episodes on the topic.
Ways Brands Work With Music
Be Part Of The Music People Already Love.
The strongest music partnerships fit naturally into the artist's world and give fans something worth sharing.
Music Video IntegrationsProduct placement and integration inside artist music videos, where the brand becomes part of the visual and the replay.
Artist PartnershipsEndorsements, ambassador roles, content partnerships and appearances built around an artist who fits the brand.
Sync + SoundtracksLicensing songs for campaigns and connecting brands to film and series soundtracks and their music videos.
Tours, Festivals + LiveTour and festival partnerships, lounges, VIP experiences and content capture where fandom is loudest.
TikTok + FandomsFan-driven campaigns on TikTok and with music communities like K-pop that turn listeners into participants.
Artist Brands + CollabsCo-branded products and collaborations where the artist has a stake in the result.
How HB Builds It
From The Brief To The Chorus.
01PlaybookDefine the audience, the role music should play and what success looks like.
02Radar (Awareness)Track music videos, releases, tours, festivals and artist opportunities.
03Unlock AccessOpen doors with labels, managers, directors and artist teams.
04ProduceNegotiate and run the integration, content and appearances.
05AmplifyExtend the moment through PR, creators, social and paid reach.
06GrowMeasure, learn and plan the next release cycle.
Proof
Music Partnerships HB Has Built
Govee × OneRepublic
A Holiday Music Video Built Around The Brand
HB built Govee into OneRepublic's "Dear Santa," a claymation holiday music video that premiered in December 2023, putting Govee lighting inside the story of the song.
2023Holiday premiere
OriginalClaymation music video
Expensify × F1 Soundtrack
The Expensify F1 partnership extended into the soundtrack's music videos with Tate McRae, Ed Sheeran, Don Toliver and Doja Cat.
4 soundtrack music videos
Como 1907 FC × Khalid
HB placed the football club inside Khalid's "Last Call" music video to reach a music-engaged audience outside its sports fan base.
Mola Chill Friday × Rex Orange County
A music partnership that put the brand in front of the artist's fans across social.
14M+ total social impressions
More on file
Kahi × Charlie Puth "Loser"Kahi × Meghan Trainor "Made You Look"Kahi × Lil Nas XRoyal Purple × Train "Drive By"Royal Purple × Sean PaulPassionRoses × Jason DeruloRosa Regale × EstelleFLIR × Post Malone · 7.3M+ media reach
01
How Music Partnerships Work
Why brands partner with musicians, the deal types available, and how songs, lyrics and sync put a brand inside the music itself.
201612 Examples Of How Brands Gain New Consumers From Cross-Genre Music Partnerships→2020The Multifaceted Branding Power of the Music Industry→2022How To #4: 9 Steps To Using The Beat Of Music Marketing To Increase Sales→2023How Pop Music Artists Use Brands In Song Lyrics For Partnerships→2021Brand Commercials That Re-Wrote Popular Songs→
More on How Music Partnerships Work (18 articles)
- 2026How Do Music Partnerships Build Brand Memory That Lasts?
- 2016Why Brands And Music Are Such Perfect Partners For Sales Success
- 2024How Music Partnerships Bring New Life to Seasonal Campaigns
- 2024Holiday Music: The Gift That Keeps On Giving
- 2017The Rise of Advertainment in the Music Industry
- 2019Case Study: Product Placement In Pop Music
- 2025Subtitles and Lyrics: The Overlooked Marketing Goldmine
- 2021Free Marketing In Song Lyric Mentions
- 2017Popular Songs In Commercials: Walmart, Hyundai & Samsung
- 2026The Power of the Past: Why Nostalgic Songs and Celebrities Are Resurging in Modern Advertising
- 2023The Timeless Beats of '80s Music Icons Drive Sales Today
- 2016What Music To Use For Marketing Your Brand
- 2016One Of The Best Ways To Engage Millennials Is Music
- 2024How Latin Music's Surge is Transforming Brand Partnerships
- 2026From Coachella to the Super Bowl: Latin Music Is Everywhere
- 2020Why Spanish-English Crossover Artists Are The Perfect Brand Partners
- 2020Why U.S. Brands Should Partner With Latinx Musicians
- 2026Britney’s $200M Catalog Deal Isn’t About Music - It’s About Power
02
Music Video Integrations
How brands get into music videos, what an integration looks like on screen, and the videos that made products part of the story.
2025Gaga, Telephone, and the Power of Product Placement→2022Fashion Brands And Product Placement in Music Videos→2022How To Get Your Brand In A Music Video→2023How To Reach A Global Audience Through Music Video Partnerships→2016The Brand Product Placement In A Britney Spears Music Video→
More on Music Video Integrations (14 articles)
- 2023The Power of Music Video Integration
- 2022Top 10 Steps To Create A Successful Music Video Partnership
- 2020How to Leverage Music Videos for Branded Content Partnerships
- 2023The Art of Product Placement in the World of Music
- 2019Case Study: Product Placement In 5 Music Videos [Infographic]
- 2022Top Five Music Videos With Brand Exposure
- 2016Brand Partnerships Increase Product Placement In Music Videos, Lyrics
- 2020Billie Eilish & Wetzel’s Pretzels: The Power of Organic Product Placement
- 2021Product Placement in Lil Nas X Music Video, Holiday
- 2021Case Study: Lil Nas X's Montero Album Trailer
- 2016'Endless' Music Product Placement Wins In Frank Ocean's 'Nikes'
- 2017Katy Perry Product Placement, Social Influencers & Celebs: Unpacking 'Swish Swish'
- 2017Sprint Spokesman Scores Brilliant Product Placement In J. Lo's New Music Video
- 2026From Music Video to Cultural Touchstone: The Lasting Impact of Hayley Kiyoko’s Girls Like Girls
03
Artist Partnerships And Artist Brands
Musicians as brand partners, ambassadors and collaborators, plus the artist-owned brands that turned fan loyalty into businesses.
2021Case Study: Travis Scott and Strategic Brand Partnerships→2021Eight Of Post Malone’s Brand Partnerships→2024Sabrina Carpenter's "Espresso" Brand Partnerships→2020How Rihanna Turned Inclusivity Into A Billion Dollar Empire→2020The Power Of Artist Collaborations With Footwear Brands For Sneakerheads→
More on Artist Partnerships And Artist Brands (32 articles)
- 2021The Unexpected Success Of The Travis Scott and J Balvin Meals at McDonald’s
- 2018Post Malone & Crocs: Celebrity Partnership
- 2019Ariana Grande's Partnership With Starbucks
- 2025Music Artists as the New Fashion Marketing Vehicle: A Denim Case
- 2019Hip Hop Artists: A Streetwear Company's Greatest Marketing Tool
- 2026Dua Lipa: Pop Music’s Most Strategic Brand Builder
- 2026What Can Brands Learn From Dua Lipa’s $15M Samsung Lawsuit?
- 2025Bad Bunny: The Global Superstar Shaping Music, Culture, and Brand Partnerships
- 2025Bad Bunny and Brands
- 2025Billie Eilish: Redefining Gen Z Stardom and Brand Collaborations
- 2025Olivia Rodrigo: The Breakout Star with Unstoppable Influence
- 2025Lady Gaga: The Icon of Reinvention and Brand Powerhouse
- 2025Tapping into Harry Styles’ Influence for Brand Success
- 2024Snoop Dogg: From Gangster Rapper to Global Brand Icon
- 2018A Look At Snoop Dogg's Licensing And Endorsement Deals
- 2026Why Is Drake One of Music's Most Marketed Names
- 2026How SZA Became R&B's Most Bankable Cultural Voice
- 2025Zach Bryan: American Music Icon & Rising Brand Ambassador
- 2026Tate McRae: Why Brands Should Be Paying Attention to Her Right Now
- 2024Reneé Rapp Brand Partnerships
- 2026Peso Pluma: What His Global Rise Means for Brand Partnership Strategy
- 2026Omar Apollo: Why Underground Credibility Is a Brand Marketing Asset
- 2024Chappell Roan's Anti-Advertising Stance: A Bold Move in a Branded World
- 2026What Can Brand Marketers Learn From Dolly Parton's Legacy
- 2021Taylor Swift Brand Partnerships
- 2024Addison Rae’s Music Rebrand: How ‘Diet Pepsi’ Silenced the Critics
- 202117 Musician-Owned Brands That Everyone Needs to Know
- 2025How Joe Keery Built a Music Brand with Djo
- 2024Beyoncé's Bold Leap into Beauty: The Launch of Cécred Hair Care
- 2024How Rare Beauty’s Success Turned Selena Gomez into a Billionaire - and Boosted Our Media Reach
- 2023The Marketing Power of Margaritaville
04
Tours, Festivals And Live Music
Tour sponsorships, festival activations, award show stages and the live moments where brands meet fans in person.
2020Top Coachella Brand Activations→2023Rocking the Brand Partnership→2015How Brands Leverage Marketing Opportunities In Music Festivals→2025Coachella 2025 Style, Brands and Viral Moments→2025The Vans Warped Tour: A Cultural Icon Returns→
More on Tours, Festivals And Live Music (20 articles)
- 2023The Importance of Music Festivals For Brands
- 2023Unmissable Brand Events & Experiences For Music Festival Goers
- 2023Taylor Swift's Eras Tour: A Marketing Masterclass
- 2025How Pop-Up Performances Are Redefining Music
- 2025When Concerts Become Cinematic: How The Sphere Is Reinventing Live Music
- 2023The Sphere is Revolutionizing Entertainment Venues
- 2024Hold My Beer, Coachella: Why Stagecoach is the New Hot Ticket
- 2025Rolling Loud 2025: A Standout Year for the Festival
- 2025Desert Glam and Dust-Proof Serums: Beauty’s Festival Takeover
- 2018Why Millennials Like For Brands To Sponsor Music Festivals
- 20163 Reasons To Have Your Brand Have A Presence At Coachella
- 2023Coachella 2023 Brand Activations To Know About
- 2022Best Concert Tour Merchandise of 2022
- 2015It Costs What? Hiring Musicians and Celeb DJ's For Corporate Events
- 2023Making Music Magic: The Grammy Awards and Their Sponsors
- 20242024 Grammy Awards Music & Brand Milestones
- 2016How Intel Won Big At The 2016 Grammy Awards With Lady Gaga's David Bowie Tribute
- 2024From the Emmys to the VMAs: What These Iconic Awards Mean for Brands
- 2019Pepsi Renews Super Bowl Halftime Sponsorship
05
TikTok, K-Pop And Music Fandoms
How songs break on TikTok, why K-pop and global fan communities move product, and how brands earn a place with fans.
2025Why K-Pop: Demon Hunters & Katseye Are Brand Goldmines→2024The Impact and Influencer of Fandom and How To Leverage It→2026BTS’s Return: What Brands Can Learn from a Global Cultural Force→2024Maximizing Brand Impact: How to Navigate Music and TikTok Collaborations→2021A Deep Dive Into BTS, Fans & Brand Partnerships→
More on TikTok, K-Pop And Music Fandoms (11 articles)
- 2021The Power Of K-pop
- 2026ROSÉ: What Her Global Rise Means for Brand Partnership Strategy
- 2022Shaking Up The Music Industry: 88rising
- 20213 Reasons Why Your Brand Needs to Focus on Fandoms
- 2022How Harry Styles Has Utilized Unique Marketing To Grow His Fanbase
- 20225 Ways Your Brand Can Have a Successful Song Campaign on TikTok
- 2024How TikTok Propels Artists Into Stardom
- 2020TikTok's Control Over The Music Industry
- 20216 Songs That Went Viral On TikTok (Fall Edition)
- 2025“6-7” and the Sound of Culture: How Music, Memes & Marketing Collide
- 2021How Spotify Wrapped Influences Social Media
06
From The Podcast
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on music, artists, events and fans.
EP 22Marketing To The Beat Of Music Video Product Placement→EP 253How to Market as a Music Artist with Margarita Monet | Lead Singer of Edge of Paradise→EP 328How To Make Your Events More Appealing To Brands With Larry Weil | TheSponsorshipGuy→EP 122Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat→EP 104Representing Celebrity Talent With Lori Sale | Artist & Brand→
More on From The Podcast (5 episodes)
Free resources
Go Deeper
ProofCase Study LibraryBrand partnership case studies across every category.Open →Free e-bookProduct Placement e-BookThe three placement types and how each drives sales.Get it →Free guideTalk Show PlaybookNine steps to a talk show integration that sells.Get it →All resourcesThe VaultEvery e-book, video and guide in one place.Open →
FAQ
What People Need To Know First
Can a brand get into a music video without a big budget?
Often, yes. Many music video integrations are built on product, services or promotional support, with fees for bigger, more visible roles.
Do you work with labels or directly with artists?
Both. HB works with labels, managers, directors and artist teams depending on how the project is set up.
Can a music partnership include a song in our advertising?
Yes, with the right sync and usage rights. Those are negotiated separately from a video integration or appearance.
What is a music partnership?
A music partnership is any deal that connects a brand with a musician, song or music property. It can be product placement in a music video, an artist endorsement or collaboration, a song licensed for an ad, a tour or festival sponsorship, or a co-created product with an artist.
How does product placement in a music video work?
The brand is written into the video so the artist uses, wears or features the product on screen. Some placements are trade-outs where the brand supplies product, and others are paid integrations with agreed visibility. Terms are negotiated with the artist's team and label before the shoot, and lead times can be short.
What is music sync licensing?
Sync licensing is permission to pair a recorded song with visual media such as a commercial, social video, film or TV show. A brand usually needs rights to both the composition, held by the publisher, and the master recording, held by the label or artist.
How do brands partner with musicians?
Common structures are paid endorsements and ambassador roles, co-created or limited-edition products, sponsored content on the artist's channels, appearances and performances, and placements in videos or tours. Usage rights, exclusivity and approvals are set in the contract and should never be assumed.
Are tour and festival sponsorships worth it for brands?
They can be when the audience matches the brand's customer and the brand plans for more than a logo. The strongest sponsorships give fans something to do, try or share on site, and they are planned with content, social and retail support around the dates.
How do TikTok and fandoms change music marketing?
Songs now often break on TikTok before radio, and fan communities like those around K-pop groups or major pop artists organize, create content and buy at scale. Brands that respect the fandom and give fans something worth sharing can earn attention a paid ad cannot buy.
How does Hollywood Branded help brands with music partnerships?
Hollywood Branded builds a strategy around the brand's goals, tracks live music opportunities, makes introductions and negotiates with artist teams, produces the integration or activation, and amplifies it through PR, social and retail once the content exists.
Put Your Brand On The Playlist.
Book a Brand Connect call with Stacy Jones, or register your brand, production, talent, property or idea free on [HB]Radar.
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best