Taylor Swift attends “Taylor Swift: The Eras Tour” Concert Movie World Premiere at AMC The Grove 14 on October 11, 2023 in Los Angeles, California.
Matt Winkelmeyer/Getty Images
Meanwhile, Taylor’s Eras Tour concert film broke AMC records in its first day, bringing in a reported $26 million. It’s since earned $100 million in advance global ticket sales, and Variety reported that Taylor and her team have pocketed $60 million of that.
As Stacy Jones (founder of marketing agency Hollywood Branded) put it to Bloomberg, “Every endorsement, partnership and business move she makes is part of a broader, meticulously-constructed plan. It’s not just impressive, it’s masterful.”
