EP360: How To Maximize Your Visibility And Brand Recognition With Susan Harrow | Harrow Communications

Welcome to marketing mistakes an how to avoi them. I’m. Stacey Jones an i’m so happy to be here with you all toay, an I want to give a very warm welcome to Susan Harrow. Susan is the CEO of hero communications, where she spent over years, proviing meia training an honing communication skills for authors on national book tours, an eveloping executive presence for both corporate leaers an entrepreneurs aroun the worl. Susan is traine thousans of clients worlwie on how to interact an be comfortable with the meia. Her methos are base in neuroscience, martial arts an minfulness, base practices with a goal to spee your comfort an confience for meia interviews as a meia trainer, marketing strategist an author of the best selling book. Sell yourself without selling your soul. She’s been calle the Go-to Girl for getting on oprah an other outlets. Susan toay specializes in working with socially conscious businesses to get their message meia reay an grow the reputation an roi. Toay, Susan, I are going to be chatting about how to shine in the meia spotlight an buil your bran to become a highly recommene guest on top-rate news shows pocasts an across meia. We’ll learn what works from Susan’s perspective what shoul be avoie, an how some iniviuals just miss the mark, Susan, welcome. So happy to have you here toay. I’m: so please. An that. Yeah, I actually love what you i with my bio. An this is one thing that your auience can o. You write your own bio. Of course it. Sometimes it’s one line for TV, an you write your buy, which I i, an then you rippe on it. An so what i’m going to o is when I hear this recoring is I’m going to go. She sai some really great things in a ifferent way than I Never, sai i’m going to take that because she’s a meia prouct.

Susan Harrow (She/Her):
An then use that. An that’s what all of you can o to you. Listen to how the meia packages you, or wherever you’re speaking like you o your packaging first, an then you see how people repackage you, an you see how you want to re-bran yourself in light of their insights an their brilliance

Some of time. So that repackaging makes you go. Hmm. What mae them say that about me? An that’s something. You can also go in an ive into

Susan Harrow (She/Her):
It. Can. Yes; so if someboy is repackaging you in a way that you on’t want. If on the spot, you absolutely shoul correct them gently with equanimity. But just say what is true an just sort of reshape it on the spot if you can, an then later, if it’s not possible, just make sure that that oesn’t get out there, because that’s not how you want to be perceive. Braning is all about perception. So you want to control an package an shape everything that goes out there on you on the Internet especially toay, because we can’t take anything back.

So, Susan. How i you get here toay where you are? This meia maven of expertise on how people shoul be packaging themselves an where they go wrong as well.

Susan Harrow (She/Her):
It starte when I was almost a taught, which is, when I was in Junior High, an I was friens with ifferent groups, the popular kis, the Jocks an also the artists, an one ay I saw a group of people gathere aroun one ki, an he was being pummele, you know, just furiously pummele, an I went an grabbe the bully an yanke him off, an there was one of my artistic friens. They are being pummele, an I screame at everyone like, what are you looking at? Because even then I was a protector of those people who were bullies, an toay I really see my role as protecting beauty an helping introverts an people who have really wonerful things to share that maybe on’t want to be in the spotlight, or on’t know. are afrai to be in the spotlight, or who just want to be in the spotlight, introvert or extrovert. But it’s really i’m. I see myself as a protector of beauty, an then working with the wil ones, the outcast, the people who are ners, maybe the crazy ones who have these ieas, but they’re the they’re the people who are shaping our worl toay an oing really important things.

An so these ners, these outpass. It became pretty successful in life, usually because they kept their nose to the grinstone, an they were behin the scenes an quiet. They were interrospective an looking at ways. They can change the worl. You’re right. It is scary to. Then all of a suen have to step out from the shaows an be in the limelight. An when you’re an entrepreneur especially, or you’re an author, or you’re an executive at a company, but maybe not the true spokesperson. Those are skills that just naturally you’re born with. You have to actually learn how to present in front of Meia. Correct.

Susan Harrow (She/Her):
I’m happy that you sai that because it is a lot of role, play, an repetition. Sometimes we look at what are your worst fears like? What are the worst case scenarios? First, because people come come to me, an they might have imposter synrome, or they might have a loss of confience, or if they on’t, they not sure they on’t really know what they’re in for, because because oing meia is really at the highest level of your communication in a very conense format. So we might sometimes work on worst case. Cannot scenarios. First, what are your triggers? That’s where the neuroscience an martial arts come in. I’m a black belt an Aikio an I was a teaching tennis pro. So I bring in the whole boy to it, because that’s what we’re seeing. We’re seeing your executive presence is you? An the sum of Camus sai, it’s the sum of all of our experiences that we’re, we’re coming to the the camera or whatever first. So then we o the role, play we o like, let’s o a realistic. We get your your key messaging own, an then we work on. Let’s o a realistic role play like. What is this actually going to feel like? So you know what it feels like in your boy. an then we spee it up, an then we work on like all the things that coul kin of go wrong an take you off track, so to make sure that you can stay on track an be the message like Ganhi says, My life is my message, an that’s really it. We want everything that you o say are, an think to be an alignment, an to be able to connect an speak that offer, whatever that is, an really speak to your auience in a way that they can hear it.

An there’s a lot of people who have messages that they want to share, or they have a book that they’ve written, or they have a business that they’re very prou of, an they know that they’re their own best avertisement, but they have concerns that they can actually get their message off clearly. An just as you sai about the imposter synrome. they just have fear as well a lot of times. So how are you utilizing the neuroscience an an getting them into the boy, as you sai, like? What are some of the tricks that you use.

Susan Harrow (She/Her):
I think the first one is really a centering one which is in Iikio. What we o is we really feel our feet on the groun, an you can imagine I love that the alai Lama came up with this, that it you feel like your feet are roots eeply going into the groun. an then you imagine you see the people. So you you o that until you’re settle. So this is stage screen wherever you want to just settle. So Sometimes, when we get nervous our energy comes up, so it’s always about the breath right? We take a breath, we settle, start to feel your your energy in your stomach, an then like start to feel it all the way own your legs an eep, eep, eep into the earth, maybe the center of the earth. An then you imagine those roots going out to all the people that you want to connect with. maybe first in that room, an then you want to imagine it like extening out to the community, extening out to the worl, like all the people that you want to connect with. Sometimes you can think of those I remember reaing in Soniah Roman’s book way way a long time ago to see people as like pops of light. An I’ve always love that image of just seeing like a population of people because we are light. That’s what we we are mae of. Light an vibration right? But however you want to feel it an image it. An then when we’re like on meia or like right now, i’m looking into the ot, i’m not looking at you so that feels like i’m looking at you. An when you’re on a TV show or in a vieo, you’re looking irectly into the eyes of the host. An with that kin of connection. Once you make that kin of connection you can imagine a heart to hurt connection to, if that feels comfortable to you. But you. Once you establish that connection with the host. everyone in the auience feels it. So. If you’re in a stage on the stage, you’re connecting eeply with just a few people, an it creates that energy in the room. So, grouning yourself, centering, taking that breath, waiting till you’re reay right, an then connecting with with whoever that is, one or several in an auience. Yes. So when you’re talking, i’m looking at you just so. I can see you. But then, when i’m talking. I’m looking at the uct. Okay, so so that can be helpful for connection, because I want to see what you’re oing. I I on’t want to just be [email protected] whole time. I want to see you or other people. But yeah, it is. It is very istracting on zoom. An I think that’s why we also really want to have our eepest intention set before we create. That’s where we always start. We start with. What’s your questions: what’s your eepest intention? How o you want to serve? How what o you want for yourself? Professionally, personally, physically, financially, spiritually, because Pr. Can open up everything, an so can speaking engagements. An then what o you want your auience to o? What action o you want them to take? An then the fourth one is, what is your big ream, if anything, where possible.
So that is the basis that we, the founation that we talk about before we even start to create your messaging, because if you’re starting to tell stories, but they’re not relating to what your eepest intentions are, we on’t? They might be a great story, but we on’t necessarily want to use it for this purpose.

An so now you’ve centere the person you have gotten them to engage with whomever they’re speaking, connecte. Their hearts are beating is one. Their eyes are all together. That’s true, because when we sync up our hearts an we tell stories, we we sync up neurologically. That’s when you start gesturing the same. An you start mimicking your boy the same. There’s a lot of when you’re actually in alignment with someone else. But what else can you o like? How else are you approaching? How are you prepping? How are you, you know. getting reay for these engagements where a lot of times when you’re going on, Meia, it’s not that they’re giving you a cheat sheet. Of these are the questions we’re going to ask you. Instea, they say, here’s a topic, an we’ll ask you questions.

Susan Harrow (She/Her):
Yeah, that’s a great point, because what you what you want. Yes, you have. We have our messaging, but it nees to connect with what’s topical or trening toay in the meia. An so we nee to moify an shape those messages that it connects to your auience. It also connects to what the meia wants of you. So it is a constant shaping. So what we o is we we start with the creation of those key messages. So the first one is your signature story. Why o you o what you o? Because everyone is going to ask that. So right now I’m working with a client who is trying to reshape the construction inustries. the stigma. An so we were talking about, an I came up with some some ieas an lines meaning. We want to change it from being irty an isrespecte to noble, an neee because we have a huge shortage right now in the construction inustry. Alreay we have a , person shortage toay, an it’s just going to get worse. So it is an issue. Now they have a chilren’s book, an they have a whole big plan aroun cultivating chilren from the thir grae up to fee into the construction inustry. Now, that is a game plan like that’s a long-term king plan. It’s a long-term game plan we’re also talking about like what they foun talking to their auience. An this is where we’re listening to the response. What we were talking about. You want feeback of what? What’s coming back to you? Is it working is that people were saying. But what are you going to o for us toay? An I was just brainstorming with the publicist, which is often what I o As a meia trainer. I connect with the public system, the brainstorm together, the marketing epartment, an we were talking about creating a career ay, you know, getting the construction people out in career ays. E. C. An incorporating that into our messaging, that this is how we can help people. Now, oes that make sense. So we’re starting to shape that messaging. Then we’re oing the the practicing. So you nee the signature stories first, an then you nee the messaging. We want to talk about. you know, lots of times in integrate into the messaging is like, what are the success stories that you ha? But we want to integrate that into a point meaning. How have you benefite someone else, whether it’s a customer, or a client, or or whatever that offer is, an an partly what the meia is always asking. Is your opinion or avice right? So we want to create that, too, like you were. You an I were talking about you being on a show this morning, an what happene, an I know we wante to talk about when things go, what happens when things go completely wrong because we can have the best lai plans. I think one of the the biggest thing that I train people on is the equanimity an centering an flexibility, the being able to improvise so that it that oes take a lot of practice to be able to o that. But it’s like you may get thrown off by a question that you’re aske. Can you bounce back? Can you keep the conversation on center? An that takes quite a lot of practice? You’ve ha a ton of practice at that, an most people haven’t

well, an I’ve ha a ton of practice. Yes, I have been on hunres of ifferent interviews, whether it’s meia outlets that i’m giving them written wors, or I’m talking on a phone or i’m on TV, but it oesn’t always go well. An you’re right. You just have to kin of figure out how to go about it, an how to keep moving, because there’s nothing like being in front of millions of people on air, an just sitting there going. Oh, my Go, I on’t know what to say right now, an you on’t want to say completely the wrong thing, because you know, those millions of people are looking at you, an they’re feeling for you, but they’re not necessarily fan for you in a way that’s supportive. They might be sitting behin the cameras an the TV screens going. I’m so gla i’m not her right now, an you want to try to figure out how to get through those, an if you practice an you’re prepare, I know i’m much more able to eal with the mic going ea in my ear, so I can’t hear the proucer an the questions that they’re asking me. Or there’s a new question that’s lobbe out, an I have no iea or just some weir thing happens, or my og goes off on a tie rate uring the Internet what to o about it. I love it. An we were talking about that that happene like with your Mike going ea an sometimes naming. It can be the best thing to get on track like you know. I I know I shoul be hearing you in my ear, an I hear nothing. So i’m going to just say.

Susan Harrow (She/Her):
and you say, an i’m going to say that I still can’t hear you, an so blah blah blah, you know. So if you’re caught off guar, the one phrase that you can always say to is I on’t know about that. An what I o know is, it buys you time to transition to something that you know that you can say so you coul always say that even if you’re caught off guar because oftentimes the best way plans, I mean, I work with clients to plan out every point an the props an everything, an sometimes right it goes to hell in a han basket.
An you’re in the Green Room, an they say we’ve change topics, an we may not have prepare soun bites for those topics. I still want my clients that happen, by the way, to a client way back, when when she was on Oprah.
an we ha preppe, an it was like a ay shoot, an they threw out everything that we prepare, an she’ call me on a Saturay, an sai, oh, my Go, what o I o? An we i create new soun bytes right then, you know new messaging right then. But I want my clients to be able to o that, an like what we were talking about, like listening to the marketplace like one of my clients, is what we foun. She came to me.
an she ha lost her confience, an then a few sessions in she’s like i’m not even thinking about that anymore. We really nee to focus on more of the technicalities of managing an interview. An then what we foun was through those interviews an through what she was oing
a popular topic right like. So then we starte focusing on that. That woul be like a natural evolution. We on’t always know what the marketplace nees or wants until we put it out there an then that helps reshape what we’re going to o, an then her new topic, even though she’s in cyber security. She starte oing networking for Introverts protect women, but also for all we sort of broaene it for anyone who was an introvert, especially
It’s especially relevant now, because people coming out of Covi are more introverte an not a lot of people are not having this easy time networking in person or even on zoom. So it’s a super relevant topic, even though
it may not have been her primary focus. It’s like, that’s what’s hot now. So that’s what we go with.

Does that make sense? No. %? An I think there’s something else you touche on there as well as confience. An we’ve talke about imposter synrome an imposter synrome hits everyone. I ha it. I’m. Sure you’ve ha it. Yeah, everyone gets it like you get up one ay an you’re on the top of the worl, an something rocks you, an you can’t get your group back, an it’s just not there. How o you get people through that as well as how o you give them the confience in general? Because those are ifferent things: imposter, synrome an confience Aren’t: Necessarily the same. One thing.

Susan Harrow (She/Her):
Yeah, an I on’t feel like I give anyone anything. I feel like they have it already inside them. You on’t. We won’t find your voice. We have a voice, we’re shaping your voice. So when you have in first of all, it’s natural. It’s natural, because to have oubt when you’re going to the next level. What’s not necessarily what’s natural an what happens is ifferent when you’re jealous. You know, when you see someboy an you have something that you want, an I use an iketo technique. We call it steel the technique, because when you see what someone else wants, you can say instea of feeling insecure an going like. Oh, Go, i’m not as goo as that person, you say. How can I learn that? An then you start practicing it so you can emboy it. So instea of you can feel jealous an acknowlege that. Oh, I feel jealous right now. I feel less than okay. Then let that go an say, I’m gonna stuy this person. What o they have that I can learn from? But in that moment the other thing is really it. Mastering yourself, it’s mastering your thoughts. So you notice the thought. You let it go, an then you ask yourself: You know what is the goo that i’m here to give that only I can give. you know, an to really start to focus on that. An if you start to focus on that every single ay of your life, like, Really, what is mine to o here? What am I here to o, an what is mine to o? An when someboy else is great at something, well, is that mine to o. you know, to ask yourself, start asking like an inquiry of questions. An then there are the practices, because competence leas to confience. So by oing something over an over again, like practicing a meia interview. That’s why we practice it. You an I were talking about. We practice it. We o it. We see what went well, an we see what we want to shift for next time. So it’s an iterative process. an that is the same thing with imposter synrome. It’s like, oh, i’m feeling it right now, an I on’t recommen going in from the outsie. A lot of people say, oh, you know, Write own all of your accomplishments, but that’s outsie yourself. an an some people are highly accomplishe, an it oesn’t matter. Michelle Obama has it. Lay Gaga has it. You know all of these people have it so. It’s not how accomplishe we are. It’s how we feel insie about ourselves, an continuing to bring ourselves back to the question. You know what legacy o I want to leave, an who I am across time an space.

And think a lot of people forget that I know I o this, that I think that my team members of all ages, including the newest, have my insights and my knowledge, an that they can look at something, and that they can come up with the same results from that. I forget very frequently that plus years of doing exactly what I’ve done over and over and over again has actually given me insights and an ability to see things that people won’t pick up on, and I think if people can remember that whatever they’re specializing in, whatever their topic is, whatever they’re giving, you know, extra love inside their brain, too. hey actually have more knowlege about it, an more insights about it. Then probably the everyay general person who’s out there.

Susan Harrow (She/Her):
I think that’s so true. I know one of my testimonials that I love is a person saying that you know you’ve given me more in  min than I have in months of coaching. Why is that right? Like it is because an my Bf. An I were talking about this. You know that she’s a like a psychologist, an it’s like she’s got the worl experience. She’s worl travel, she knows languages. She, you know, has has meitate for years. She’s got all of this boy of experience that she brings to bear. an I think that that’s true of us. An there’s a story I on’t know if you know it is like. There was a cruise ship going out, an an they they couln’t. They couln’t leave because there was something wrong with the engine, an they ha all these ifferent people in that couln’t fix it, an they finally go. You know there’s this one guy in the town that knows everything. It’s this ol guy let’s have him in when he comes in, an he listens to the engine, an he gives it one tap with his hammer, an the thing is fixe, he sai. That’ll be $,, he sai. What are you talking about? You just i this in less than a minute. he sai. Less than a minute. years of experience. Yeah.

That’s true. An that’s that’s a whole other topic we coul ive into. Because that’s the issue with a lot of service businesses. An why brans an clients like. I work in the lan of agencies. on’t get it sometimes because they think oh. influencer marketing. I can o that internally, but they on’t think about the fact that the agency that hire has screwe up so many times an learne all the ways to not o it right, that that manage to learn how to o it right better, faster, more quickly, an with less risks. Think about Bu Light right now, an i’m sure they’re wishing that they ha approache what they were oing a little ifferently as well.

Susan Harrow (She/Her):
I don’t know about Bu Light. You on’t know what’s going on with the light right now

I don’t know my out of the beer, the beer pipeline, this totally ranom. We’ve just taken a total turn. But so what’s happene with bu lie is, they ecie that they were being very supportive. They wante to be supportive across an inclusionary for iversity, an they i a partnership with an influencer who was transgener. It was transgener an the core. But my users took offense at it.

Susan Harrow (She/Her):
Oh, an then they i not lean in to the fact that they ha mae a ecision, an that they wante to be more inclusionary, an they retreate

an they sold out everyone on their marketing team, Everyone, their agencies everyone anywhere who ha anything to o with it, to ial back an say, oh, no, no, no! We i not mean to o this. We’re the beer for everyone. We i not mean to be topical. We i not mean to be the center of common conversation. They have lost of their market share an growing

Susan Harrow (She/Her):
So they’re having super. Ha you brought up that example? Because without this kin of thoughtfulness you can ruin your reputation in a moment, an it’s very har to get it back like. Will they get that back? We on’t know, but their reputation is tarnishe an people are going to be talking about that. It’s like the Will Smith slap. Those are the kins of things that will he recover from that? Probably somewhat right, but he will never be revere an belove as he was before right, like vieos of him being inspirational an that sort of thing. No. What o we think of when we think of the will, Smith. Sl: that’s what we think about him slapping Chris Rock. So it’s really important when you’re shaping your bran an know every single appearance is part of the fabric of your entire imagery, your entire bran, your look, an feel who you are in the worl, an what you stan for. So it’s super important to be eeply intentional about all of things before you just start to put things out there, especially the temptation on social meia just to put something out there an see if it sticks. An that’s a great example. But a great ba example of that.

Yeah, it’s interesting that we have a lot of product placement films, the right TV shows an, and Hollywood branded. That’s what we do, and we cannot for the life of us every brand, every client I talk to about. There’s a new will, Miss Smith’s movie. We should look at it for integrations. He actually has moved on. It’s going to be coming out in another month. It’s not about Will Smith. It’s the movie They’re like. We’ll Smith in the movie. No won’t touch it. I mean, it’s amazing what amage happens, an if you can’t control it right, an in his case I on’t think that the control was one effective, you know. But even if it’s one right. It’s not forgotten, you know. Monica Lewinsky is a sa example of that. You know she’s one it going on to o really great things. But what o we? An we’ll remember that they always gonna be thought about it. Aress Susan Harrow (She/Her): the press, I know, and it’s that’s super sa in that particular instance, too, because that wasn’t harming, you know she wasn’t harming someone. But those are things that we really want to consider very deeply. Of course. Yes, we can try to recover for them. But let’s instead of let’s see what we can o to not have that happen. But the good news is this when you mess up on air, and I can tell you, in front of millions of people, I have completely killed it. Not in a good way

Susan Harrow (She/Her):
you still can survive. It’s not the end of you, either. Yes, you o survive, and you can o goo in the world, You can see. Yes, you can survive. You can survive the shame an all that, an you can recover from it. So Yes, we’ve only ha those moments, an you know I still get nervous on
doing every even a podcast. I still get nervous an speaking for sure, I mean I remember hearing Ella Fitzgeral woul throw up before every single appearance right like. So some things
we just have to accept part of it is accept our boily functions except what our boy is oing, an see if we can transform that energy, like the energy of nervousness to excitement, like part of it, is frame of min right? An then part of it is like, okay. So i’m sweating. You can either choose to, you know, Integrate that into whatever your lesson is, or your talk, or you can choose to, you know. Use it in some other kind of positive way, or just let it go an let it be neutral.
an be aware that maybe won’t raise your arms up too high. I was thinking it’s like, you know, people really super nervous, you know. Yeah.

but it’s interesting like. So before I go on a meia appearance, you know I I try to prep. I try to figure it out, even if I just have a this is the broa topic, an they haven’t sent me out everything I go through. If they’ve set me up questions, I write my answers to the questions I bullet them out. I think about it. I rehearse it. I try to put intention behin it, an then I try to figure out, how can I twist this an provie a unique value that no one else can provie. What marketing tools o I have? What software tools an analytics, what can I bring to the table that’s going to actually highlight this an help paint the story of the expert that i’m suppose to be in lening that to them. An then I o all of this, an I sen myself in a little bit of a ma pamic. I must get reay. I must get reay, an usually I on’t have much more than a ay prep for this or a few hours even. An then I know, sitting there waiting. An you’re on zoom, let’s say, or You’re in the stuio, an you’re like oh, my Go! That they sai  min! It’s gonna be an hour. It’s gonna feel like forever before I’m on this show what always goes from my hea then, when I try to balance myself, is but i’m really only going to be speaking for like to  min, an this is going to be over in a blip, an I try to think about how i’m going to feel afterwars versus worrying about the hour long. Feel of that lea up to that  min, so that I on’t get so anxious.

Susan Harrow (She/Her):
An those are tricks that people can use, an i’m sure that you can as well. Yeah. An I really think about like I am, Forrester sai. Only connect. So I think about really that that eepest intention we come by? How o you want to connect? Really, what is it that you want to convey that? Only you can right like you sai your unique points, writing them own, preparing them, an then speaking them out lou, even if it’s in the Green Room. One of the things that you can o, an I learne this from listening to an actor when your is actually get up an start moving, because sometimes, when we’re nervous, we can’t. We contain the energy. So one of the things that you can o that I learne from an actor is put your hans up against the wall like this, an press so your whole boy is getting. But the other thing that you can o to this let go of nerves is to shake. to shake everything, to stan up an just shake your arm, shake your booty, shake your hea, an just start to get that nervous energy out. So you’re more relaxe because when you’re relaxe, then thoughts can actually come in the right thoughts, like even if you forgotten your bullet points. that I I thought that is relevant. That’s in the moment, especially if it’s something that you haven’t prepare for can come in, because when we’re nervous, cortisol blocks that, an we on’t have access to that information. So we want to be as relaxe as possible. So those are a couple of things to o. The other thing is breathing. So sometimes I o a breathing in movement, because we can’t sit still because we’re so nervous. But it’s just even pacing in the green room or pacing before your zoom call, breathing in for for hol for out for , or sometimes it’s calle box breeing , but I like to. you know, breathe in hol, an then breathe out an expel all of your breast, so that might be an count. Even you o that for  min, an you will calm own your autonomic nervous system, so you can have those beautiful insights an bring the knowlege that you know to bear, even if you haven’t preppe for the point, an that takes practice, an I really recommen an my clients that they start to o that every ay. I have a bran new client, an an we were she was prepping, for she just ha the one ay notice for the Wall Street Journal, an she han’t one any meia interviews before, an so we were. We were planning all of her points, an then an I sai, then we’re going to practice them out lou, an we we. We planne all the specific points, an an the an the har things. I’m going to be asking about your revenue, of course. How o you want to shape your company? What o you want to reveal? We talke all about those kins of things, an then she it was suppose to be the next ay, an as soon as we got off the call the Wall Street journalists calle her, an she took the call, an I was like I in’t tell her not to. I in’t think about like on’t take the call like you’re you’re You’re set for tomorrow, so you can prep, an you can say, you know. Just say i’m in meetings right, or I can talk to you in an hour, or whatever that is that you on’t. Actually, those are the kins of things that people on’t know. Oh, I have to take the call. No, you on’t. You on’t want to miss the call. You on’t want to miss the opportunity. No; but you shape your own estiny. You are mastering of yourself. So a lot of things. Well, what i’m teaching people is permission. particularly for women, you know, like you on’t, you know, have to answer any question, or you on’t have to say anything we can pivot to what you want to know. But we’re traine to be more specifically. Women are traine to be more to the isease to please, right? We wanna we want to be goo girls. We are traine to be goo girls. No, I want to train you to be a ba girl.

Okay.

Susan Harrow (She/Her): You know. Be a ba girl an serve yourself first.

Yeah. An I think that what I’ve learne is that when I have lots of time to prep, an when I have lots of time to train, just for an article right like. Just there’s an meia outlet, an you, if you own a business, you can’t spen all your time prepping. You actually have to o work as well. So. But you own a business, or you’re the leaer of a, or you’re an executive of a, or you’re the author of it all of that things that you’ve one. Not in the time that you’re prepping for the specific interview. That’s why they’re interviewing you. You actually know all the information. If you can just let yourself say it. an you’ll save yourself potentially a lot of time, because I know I over prepare. But when you’re talking, an the more you talk, an the more you o interviews. you can come up with Zingers, an you can come up with things an rapport with that interview subject that you’re talking with that, you’ll eventually feel that you’re like, yeah, I naile it. That is what they’re going to use as my quote. That’s how they’re going to en the article you can get so in tune with who you’re talking to when you just let yourself relax an go back into who you are, an why you’re the expert.

Susan Harrow (She/Her):
I’m so happy that you brought that up because that is so true, and it’s the saying it out lou. It’s you. Yes, I recommend writing own your points like you o, but they have to be spoken out lou, because writing is sometimes a little more formal than speaking. An so we wanna we wanna. Practice it out loud, and we want to practice it in in situ, in the situation, in the role play. Because I can tell you like. I ha a a really famous client who was a New York Times bestseller, an an he tene to ramble on, an we were practicing.
an for his net National book Tour right, an he was interviewe by Npr. An, thank Go, it was tape. It was eite, but he was like, oh, my Go, Susan, Everything went to hell in a han basket, an I listen to the original, the uneite, an i’m like, oh, my Go, that’s not what we practice right? An so
it oesn’t matter. It’s like, okay, learn from that. Because, like, yeah, you went off topic like this many times, an so let’s practice it another way, so you can get it. An I also want to say practice anywhere like
I have one. I ha one client. She’s a telemeicine evangelist expert, an we woul be. I woul be meia training her while she was getting her makeup one because she ha so many bookings. That’s when we coul meia train, so she’s getting someboy is oing her make up, an we’re going over her points, you know, an or she ha all she ha kis. So we were going it in the car when she was riving her kis. That’s not ieal, but it happens, you know, so it’s like, wherever you can practice. You can practice while you are riving, saying things out lou when you’re walking, but also, you know we can practice anywhere to get really like with you, you know you might have the hour. You might have min. You can still settle in and say, you know what what are the things that I really want to say like you said. Only I can say.

Yeah. An even I think, turning like I turn to my husban, I interview my team members, I’ll be like. So i’m oing this interview. What o you guys think about this topic, an hearing what other people say an think it’s not that you’re stealing their ieas, but it helps you hone in a little bit more on like, what are conversations? How o people approach? So you’re less in your hea, an you’re able to actually see.

Susan Harrow
(She/Her): an engage an talk yourself out in the normal conversation. It’s a really nice pre-test, a little bit, too. That’s a that. That’s also a great iea in the Zen of fame. Course that I taught when I was oing live group coaching one of the things the exercises that we woul o with each other when they were match with the soun. Byte, Buy is, say. what o you remember from what I just sai, or what stoo out to you. So then you can get instant feeback, an then people often reshape what you say, an they reshape it in a better way, right? An you’re like oh, I in’t say it exactly like that. But I am going to use that. That’s again that feeback. But it’s also really great to hear. What are you remembering like what’s sticking? An we on’t know that until we get out an start to o it right like you sai, oh, there was a zing, or I thought i’m after hopefully, we think of this in the fully in the in the moment. But it’s being relaxe enough to have access to that part of ourselves which is uniquely us, but that it is part of the unconscious brain. When we talk about neuroscience. It is that part of the brain when you’re relaxe, that jazz musicians have that we have access to that we o not have access to when we’re not relaxe, an that’s why it is so important to to o an practice these kins of things when you’re not in the situation. So when you are they automatically like snap into place, an if they on’t you have access to o something to relax yourself an to get reay in a moment.

Another thing. I on’t know if you’re incorporating this yet or not, but chat, gpt all things. AI. Oh, my Go! Are you using it? I just use it to. I just use one of my my clients signature stories. We ha the rough of it, an I put it into chat, gpt, an sai, Make this more charismatic.

Susan Harrow (She/Her):
and it got you so make it more magic. No, it’s magic what it it! An then I ran it by him. I’m like, what o you think, an he’s like

Sounds better than anything I coul have written. It soune better, an it brought in. We’re not going to use all of it, but it brought up some other perspectives that we han’t yet talke about. Yeah.

Susan Harrow (She/Her):
So no, i’m fining it, an the key is how you ask it questions like my another frien of mine sai she put it in, an she was asking to make it more whimsical, an that wasn’t working, she goes. I in’t try charismatic. I go Try: charismatic.

Yeah. You can try any wor. Well, the what are you oing this morning on that I was on TV for was agism in Hollywoo, an I use that. I put in ifferent questions an quotes into Chat Gpt just to see kin of the structure. An what I i actually, I sai, provie an outline on ageism in Hollywoo. So you aske it to provie the outline in outline. Yeah, an not right. So in this my trick that I foun with Chat Gbt is, if you outline first, an then you ask it to write. It actually oes a better job writing, an you can go little chunks, an we’ll actually write more. So if you’re blogging or oing something from a thought leaership perspective, that’s taking it more content out, an at least see more things an examples, an an hone in on it. But it was nice, because it just came up with ideas that I knew. But it wasn’t something I woul have necessarily thought of, an it was topical, an I was able to take a couple of those points an say, Yes, inee, I want to incorporate that into what I’m oing instea of spening a lot more time researching online, Googling. It’s so much faster it is so much faster. No, I love.

Susan Harrow (She/Her):
I think that’s so great, an then you can take what Chat Gpt says, an make it your own. But you’ve got the core of the iea of it. Yeah, i’m using it in the same way. We’re oing the outlines an an an yeah, an I ha never one it for the rough raft of someone’s story. But I thought, well, let’s just see what happens.

Well, then, after the interview, you coul also take that. So whether it’s written, or whether it’s a vieo you can fee that back in. An vieo, you’re taking a transcript. Fee that back into Chat Gbt: an you can ask it to create social meia content for you. So you coul say, Write social meia posts, an you then put your whole transcript unerneath it. An you can say an share that I was on morning. Rush on scripts, an it fits it out at you, an they a emojis, an it will a emojis to you. You can say, Write it for Linkein, an it’ll give you the right format right for Twitter. It’ll give you the right format an keep it within characters like there’s amazing things that you can o with it.

Susan Harrow (She/Her):
I have never thought of that. I love you because I I myself on’t like to write social meia post, an I was gonna give it to one of my assistance who wante to try it. But i’ll give it to her to put into chat. Gp: it is so amazing. Yes, we You can take anything. If you write blogs, you can then write your blog, an then you can fee it in. Say, right introuction, right? Social meia content, right? ifferent social posts.

You can o so much. Wow! Where it allows you to be. Spen more time being you versus trying to craft something from scratch an eiting from something is always easier than eiting from nothing.

Susan Harrow (She/Her):
Spend more time being you

so cpt. Pull that out. How can our listeners fin out more about you? Where can they go so they can go to Pr. secrets.com which is my website? You can also go to Susan harrow.com. But you’ll fin you’ll fin me on peer secrets.com.

Susan Harrow (She/Her):
I have lots of free trainings there, either. Vieo auio special reports. If you want to learn how to write your signature story, which you nee to o an you can o it in  min. I give you templates you can go to Pr. secrets.com forwar slash Sig. Po like signature story pocast Si g po. an I give you that template that you really literally can o in in  min, an then you can put it into chat, gpt to expan it. But it gives you that there, of course, there more than formats, but that’s really a beautiful one, an if you want to work with me personally, I welcome that there’s a. There is a form on there that you can fill out, so I can get to know you a little bit, or take the zen of fame. Your genius gone viral course. So those all all of the options on for your secretscom

fantastic, an those will be in the show notes for all of our listeners. If you’re walking your og riving you, you’re like coming to not get that. Go to our website. You will fin it. But then, also, you know, Susan, you an I are talking right now on camera. I’m. Assuming that you can work with clients anywhere in the worl by oing the exact same thing.

Susan Harrow (She/Her):
An I just spoke to someboy in the Netherlans the other ay. Other people are yeah anywhere in the worl. Most of my business was always we. We use Skype. So most of my business was here, an an you know, on vieo. An then, when clients came to town or there were local authors, we woul go into the Cnn stuio or in their hotel room to work on camera. If that’s what they want or people fly me

Susan Harrow (She/Her):
To their their venue to o like a workshop, or whatever like. I i one where we ha a ay a ay workshop working on your soun bytes. An then we went in stuio the next ay, so they ha all the assets, the social assets that they wante. So that’s something I I may be offering that in the future. I on’t know. It epens on if people want that. But they really love it because they ha all those assets that they coul use for TV, an then on all on social, they ha a really great interview. So if you haven’t one a meia interview before, because you know, the meia wants to vet you. They want to see, you know they want. If for the higher level, an even for pocasts, too, they want to see how you are on camera, you know. Are you comfortable enough? Can you carry your own so can you talk an o the back an forth? Not a speech from the stage. But can you? Can you go back an forth now? I forgot the question you aske me. You aske me something location wise an yeah. So I work with people all over all over the worl. It oesn’t really matter. It’s really, you know, from stage to screen, whatever you want. An also there are people who who on’t aspire to to o on camera, but they really want to o. They won’t really want to o meia, or they really want to o lives, you know, just get better at live. So it really runs the gamut from whatever it is that you want to accomplish from being a very beginner to a thought leaer to have a whole thought leaership program as well. If that’s something that you want to evelop, you know.

An just being able to stan up in your own company an present better that in itself can be worthwhile. We we’re able to learn the tools where you learn the confience you learn how to give presentations, because you coul actually unlock a whole new fortune in your future. As you climb your job, laer an success, an you take on new skills, an you show that you actually are the shining star that you are within your organization, because now you’re at able to be ientifie because wors are again coming out of your mouth if people are associating it, an you’re oing it a professional manner.

Susan Harrow (She/Her):
That’s the executive presence. So like one of my clients was, he in’t have anywhere else to go? He was so high up in the organization, but they wante to evelop his leaership presence an his skills. So that’s what we really worke on. An how i you? He neee to captivate like people, but ifferent auience segments in his presentations. So we really worke on. How o you connect an keep everyone intereste in like a  h presentation through your personality, through your Christmas, through your stories an giving the relevant information that people neee for those kins of meetings. So yeah, so that that, too, an an women in particular, I love the eveloping their executive presence, like really eveloping how to feel comfortable in any situation particularly ifficult ones in the ei worl, right like. But also if there’s a lot of women in in a map, man’s worl or in tech worl, who they have very specific issues that we can role, play to hol your own an be yourself like O as well to be yourself. Everyone else is taken, but it’s not easy, you know. an what you sai you like. What i you say the fortune is in your future. You ha some great quote there you’re like. The fortune is in the future, an is in you, an I love what, Jim Jim Tim Roa actually sai. If you o your job you make a living. But if you, if you work on your job, you make a living. If you work on yourself, you make a fortune. An it really is that self awareness that is the number. One quality of our leaers toay is self awareness. An when you broaen that self-awareness, an you bring it to your presence that’s, when people an companies an opportunities are really attracte to you. Well, Susan, I love having you on you

Stacy Jones:
Absolutely! So again. Everyone. So look up, Susan, fin ways to better communicate whether it is just internally, whether it’s through one of her courses, whether it is to hire her where you can become the next best meia spokesperson out there for the written or the verbalize wor. You have it in you. Everyone can o it. You just nee to hone it an learn how to o it. An then Susan again, thanks, an to all of our listeners. really appreciate you tuning in to another episoe of marketing mistakes, an how to avoi them. I have a point of chatting with you this next week. an until then, if you have any nee for co-brane partnerships, opportunities to get your bran in the meia spotlight versus you, or maybe you give us a call, an our team can chat through it with you. I hope you have a great one. Take care. you guys.