Hollywood Branded Services
Series & Film Product Placement: Seamless On-Screen Integration
- On-Screen Exposure: Position your brand in TV shows, films, and digital content that audiences love.
- Storyline Integration: Embed your brand authentically into scripts and character moments for lasting impressions.
- Barter & Product Loans: Provide value to productions while gaining exposure.
Music Partnerships: Amplify Your Brand’s Voice
- Collaborate with Artists: Align with global talent to build authentic connections.
- Event Sponsorships: Gain visibility through music festivals, live tours, and digital events.
- Music Video Integrations: Feature your brand in the visual storytelling of top artists.
- Custom Campaigns: Co-create branded music content that resonates with fans.
Gaming Partnerships: Level Up Your Brand
- In-Game Integrations: Bring your brand to life with placements or custom skins.
- Esports Sponsorships: Partner with teams, tournaments, and gaming influencers.
- Streamer Collaborations: Engage millions of fans through Twitch, YouTube, and other platforms.
Fashion Collaborations: Set the Trend
- Designer Partnerships: Launch co-branded collections that elevate your brand’s image.
- Runway Sponsorships: Align with major events, from Fashion Weeks to celebrity endorsements.
- Influencer Campaigns: Partner with style icons to reach highly engaged audiences.
Celebrity Endorsements: Boost Visibility with Trusted Talent
- Authentic Partnerships: Collaborate with celebrities who align with your brand’s identity and values.
- Increased Awareness: Drive consumer interest through high-profile endorsements and campaigns.
- Cultural Relevance: Leverage celebrity influence to connect with engaged and loyal audiences
Celebrity Sampling: Build Relationships Through Exclusive Access
- Strategic Gifting: Get your products in the hands of celebrities at key events and activations.
- Buzz Generation: Create organic word-of-mouth and media coverage through celebrity usage.
- Authenticity: Foster connections that lead to long-term brand advocacy and loyalty.
Influencer Marketing: Connect with Trusted Voices
- Curated Campaigns: Reach target audiences with influencer-led content.
- Nano, Micro & Macro Influencers: Collaborate with influencers that align with your brand’s goals.
Experiential Marketing: Create Immersive Brand Moments
- Live Events: Build unforgettable experiences for consumers at festivals, concerts, and more.
- Interactive Campaigns: Create activations that leave lasting impressions and encourage participation.
Event Sponsorships & Sampling: Drive Buzz
- Event Sponsorships: Maximize exposure at premieres, festivals, and high-profile gatherings.
- Strategic Sampling: Deliver curated experiences through gifting and event activations.
Branded Content Production: Bring Your Vision to Life
- Custom Content Creation: Produce commercials, documentaries, recap videos, and influencer boxes.
- Tailored Campaigns: Align branded content with your marketing goals for greater impact.
Licensing Partnerships & Branded Merchandise
- Licensing Partnerships: Collaborate with IP holders to develop co-branded merchandise.
- Exclusive Branded Merch: Extend your campaign’s reach with limited-edition collections.
Branded Merch: Extend Your Campaign’s Reach
- Co-Branded Collections: Collaborate with top designers or influencers to create exclusive merchandise that amplifies your brand.
- Limited-Edition Products: Drive consumer excitement and urgency with unique, time-sensitive offerings.
- Enhanced Visibility: Use branded merch to reinforce your campaign across retail, events, and digital platforms.
Sports Activations: Be Part of the Action
- Team Sponsorships: Build loyalty by aligning with sports teams and events.
- Stadium Branding: Maximize visibility through in-venue branding and activations.
- Athlete Endorsements: Collaborate with athletes to inspire fans and amplify brand credibility.
Co-Promotions: Amplify Partnerships
- Collaborative Campaigns: Partner with complementary brands for greater impact.
- Integrated Marketing: Build campaigns that leverage shared audiences and resources.
Public Relations: Amplify Your Campaigns
- Strategic Media Coverage: Build buzz through PR campaigns that deliver meaningful results.
- Global Reach: Maximize exposure across digital, print, and broadcast media.
Production: Film + TV Support
- Brand Partnerships: Enhance productions with strategic brand integrations.
- Barters & Product Loans: Support productions while securing valuable exposure.
Investment in Productions & Licensing IP Products
- Production Investments: Back compelling projects to gain exposure and returns.
- Licensing Opportunities: Create new revenue streams through IP-driven products.
Media Buying: Maximize Your Reach
- Cross-Platform Campaigns: Strategically position your brand across TV, digital, social, and print platforms.
- Targeted Media: Reach your audience where they’re most engaged.
PHASE ONE
HOLLYWOOD BRANDED PLAYBOOK STRATEGY WORKSHOP
PROJECT DURATION 2 – 4 WEEKS
The Hollywood Branded Playbook program unlocks your specific opportunities for activation. This is your first step to working with Hollywood Branded. Every client starts here.
Program Overview:
The HB Playbook program is delivered over a series of workshop sessions. There is no homework between workshop sessions, and an updated draft of the HB Playbook will be provided after each session, so that you have a running record of all work accomplished. Our team will be additionally building out sample opportunities that align to the overall strategy, which will be presented as we work together to help educate and answer questions with real-world opportunities. All program outcomes recorded in the HB Playbook can be leveraged internally within your team, and across your agency partners, to ensure consistency and accuracy of your branded messaging and portrayal in Hollywood.
WORKSHOP SESSION 1
- INTRODUCTIONS – Who We Are, Background & Roles
- Our Agency Team
- Your Team
- WORKSHOP WALK-THROUGH – What To Expect
- Sign up for 3 more sessions using link
- Additional sessions included and booked if needed
- Our story: agency and team
- WE LEARN – Discovery: Your Brand
- Your vision, goals and outcomes for working within Hollywood and pop culture
- Your team and brand’s past experience in activating partnerships
- Focus product lines and/or marketing features
- Targeted demos
- Retail and e-commerce channels
- Specific markets of focus
- Key timing
- Where and how you advertise
- Realistic budget planning
- WE DO – Brand Team Activity: Create Your Brand Character
- Celebrity voice
- Character type
- Storyline personality
- WE TEACH – Pop Culture Landscape Tactic Preference
- Productions – Trendsetters – Brands – Amplification
- Topline overview of tactics to activate
- SESSION WRAP UP – Tactics Of Initial Interest
- Productions – Trendsetters – Brands – Amplification
- Likes, dislikes and why
- QUESTIONS – Today’s Session
- Q&A
WORKSHOP SESSION 2
- QUESTIONS/HOMEWORK – Last Session
- Open discussion
- WE LEARN – Discovery: Your Brand
- Sensitivities and safeguards needed
- Past partnerships – the good and the bad
- How your team traditionally measures success
- WE DO – Brand Team Activity: Pop Culture Wish List
- Top personal favorites
- Dream brand partners
- The right fits
- WE TEACH – Pop Culture Landscape Tactic Preference
- Productions – Trendsetters – Brands – Amplification
- Types of opportunities
- Timelines
- Required budgets
- Ways to amplify
- Partner expectations of your brand
- Realistic brand expectations
- Relationship building with decision-makers
- SESSION WRAP UP – Building Mutually Beneficial Partnerships
- Your brand strengths
- The value of your brand to partners
- Leveraging your marketing assets – retail, digital, partners, packaging, advertising
- QUESTIONS – Today’s Session
- Q&A
- HOMEWORK (If Any)
- Unanswered questions from today’s session
WORKSHOP SESSION 3
- QUESTIONS/HOMEWORK – Last Session
- Open discussion
- WE LEARN – Discovery: Your Brand
- Your competitors and key differentiation
- Top three messaging points
- WE DO – Brand Team Activity: Create Your Brand Value & Brand Brief
- Brand value proposition
- What can be leveraged – product/services/savings, cash, co-marketing
- Build 3 messaging point statements to use with partnerships
- WE TEACH – Pop Culture Landscape Tactic Preference: Productions – Trendsetters – Brands – Amplification
- Types of opportunities
- Timelines
- Required budgets
- Ways to amplify
- Partner expectations of your brand
- Realistic brand expectations
- Relationship building with decision-makers
- SESSION WRAP UP – Questions, Issues & Concerns Not Discussed
- Productions – Trendsetters – Brands – Amplification
- Tactics of highest interest
- Other marketing problem areas and goals
- QUESTIONS – Today’s Session
- Open discussion
- HOMEWORK (If Any)
- Questions from today’s session to answer
WORSHOP SESSION 4
- QUESTIONS – Since Last Session
- Open discussion
- WE LEARN – Discovery: Your Brand
- Agency partners – PR, Creative, Full-Services, Social, SEO etc.
- WE DO – Brand Team Activity: Sample Opportunities By Preferred Tactics
- Productions – Trendsetters – Brands – Amplification
- Likes, dislikes and why
- WE TEACH – Playbook Final Walk Through
- Brand characterization
- Brand value proposition
- Brand partner brief
- Ideal partners
- Tactical plan to implement across pop culture
- KPI measurement plan
- What is required for brand success
- Assets needed to build
- Additional learning material
- SESSION WRAP UP – Questions & Next Steps
- Brand self-implementation
- Agency partner implementation
- HB activation
- QUESTIONS – Today’s Session
- Q&A
- HOMEWORK – Timeline To Start Program
- Activation decisions
- Sample partner option interest
PHASE TWO
PROGRAM ACTIVATION GENERAL PRICING GUIDE
SPECIFIC PROGRAM ACTIVATION BASED ON HB PLAYBOOK STRATEGY
PROJECT DURATION 3+ MONTHS
Note: Discounts are provided for activating multiple programs. Accurate pricing and suggested programs will be quoted upon completion of your customized HB Playbook. You will also receive a discount toward any activation campaigns if you sign within 30-days of completing your HB Playbook.
Project Opportunities
Ongoing Presentation Of Potential Brand Integration, Co-Promotion, Capsule Collections, Licensing, or Celebrity Seeding Program Opportunities
- Access to our database of ongoing opportunities, and weekly updates on curated opportunities specific for your brand
- These are often larger partnerships and are contracted to guarantee opportunities for bigger in-content moments (verbal mentions, storylines, messaging, hero moments etc.)
Comprehensive Programs
Comprehensive and Ongoing Product Placement Or Multiple Co-Promotion, Capsule Collections, Licensing, or Celebrity Seeding Program Activation
- Access to our database of ongoing opportunities, and weekly updates on curated opportunities specific for your brand
- Development of ongoing programs or individual projects that support the penetration of your brand into the Hollywood landscape
- Also includes larger partnerships and are contracted guarantee opportunities for bigger in-content moments (verbal mentions, etc.)
- Pricing is determined by program length, life stage of brand, estimated opportunities, type of brand category, advertiser level, product availability, inventory needs, legal paperwork and contracting.
- Partner fees may vary from trade/loan of product, up to $1M+
Influencer + Celebrity Partnerships
Influencer | Celebrity Partnership Build Out + Activation
Campaign Prep + Build
- Digital assessment + a review of your website, marketing collateral, and social presence
- Modification or creation of brand educational materials
- Determination of which partnership elements to activate
- Expansion of HB Playbook with specific campaign tactics, deliverables, and timelines to meet your goals
- Creation of offer letter template
- Research + development of potential partner list for client selection
Campaign Activation
- Customization of offer letters for each influencer
- Negotiation + contract partnerships
- Oversight of partnership management for duration of campaign
Customized Project Campaign
Customized Project Campaign (example: Capsule Collection, Co-Promotion, PR, Social Media)
- Quote provided upon scope of work determination
SAMPLE AGENCY SERVICES INCLUDE
STRATEGY CONSULTING & PLAYBOOK WORKSHOP
(see above)
BRANDED INTEGRATIONS
WITH HOLLYWOOD PRODUCTIONS
PRODUCT PLACEMENT
MOVIES + SERIES
MOVIE + LICENSING
PARTNERSHIPS
1×1 Consulting With Stacy
PRODUCT SALES + ON SET SAMPLING
BRANDED PARTNERSHIPS WITH CELEBRITIES + INFUENCERS
BRANDED CAPSULE
COLLECTIONS + MERCH
SOCIAL MEDIA
INFLUENCERS
STRATEGIC PARTNERSHIP
WITH POP CULTURE
DIGITAL + PRINT MEDIA
COVERAGE
BRANDED PARTNERSHIPS
WITH EVENTS
SOCIAL MEDIA CONTENT
BRANDED CONTENT
“I bring over 28 years of marketing expertise and 17 years of running my own agency. Along the way, I’ve interviewed 300+ brand and agency pros on what it takes to get marketing right.
I’ve made my share of mistakes and learned plenty, so I’m here to help you avoid those same pitfalls. I know what works, what doesn’t, and how to get you to success without wasting your time, money, or energy.
Plus, I love helping people succeed. Let’s chat and see how I can help you!”
Stacy Jones
Founder + CEO
Hollywood Branded
Podcast Host
Marketing Mistakes
+How To Avoid Them
MARKETING + PARTNERSHIP GUIDANCE AND CONSULTING
BRAND + PRODUCTION PARTNERS
Not quite ready for a full-time agency but need a strategy session or a sounding board with someone who’s been through it all? Looking for fresh insights or professional guidance on your next big step? Or maybe you want to know how to attract brands to your production or event?
Get direct access to Hollywood Branded’s founder and CEO, Stacy Jones, to take your marketing to the next level. In each one-hour consulting session, Stacy dives straight into your potential marketing challenges, providing action-packed strategies that maximize your ROI. You’ll walk away with insights and how-to steps to boost your brand’s sales and visibility, all backed by Stacy’s 26 years of industry expertise, 15 years of agency leadership, and hundreds of successful brand projects.
Options include:
- Fractional CMO guidance with a combination of equity and fee-based options, ideal for start-up brands looking to offset initial investment.
- 12-month consulting and coaching program: Monthly calls and weekly touch-base emails to keep you on track and ensure progress on your marketing goals.
- Day-long on-site strategy sessions with you and your team, crafting a detailed action plan to move forward.
- Marketing roadmaps designed to align with your product launch timelines.
Hourly Zoom sessions start at $750, with bundled packages available.