EP361: The Secret To Profitable Growth And Customer Satisfaction With Kevin Roy | Green Bananas SEO

Stacy Jones:
Welcome to marking mistakes and how to avoid them. I’m Stacey Jones, and I’m so happy to be here with you all today, and I want to give a very warm welcome to Kevin. Roy. Kevin is the founder and CEO of green bananas SEO, a leading digital marketing agency, specializing in driving organic search engine optimization results to help businesses succeed online with over years of experience in digital marketing, Kevin has built a successful career by providing visionary strategies for profitable growth. He’s a proven track record across various industries, consistently delivering millions of dollars in revenue for both private and public organizations. Kevin excels and building collaborative relationships that improve business outcomes and aunts, customer experience and drives annual profit margins, and his dedication to assisting national brands and achieving higher conversions, has earned his agency, a well deserved spot among the ink, , fastest growing company. Kevin brings his deep knowledge of digital marketing and his expertise and leadership and innovation to enable clients to thrive in the digital age. Today Kevin are going to be chatting about practical tips for driving profitable drove through SEO and how to improve customer experiences through collaborative relationships. We’ll learn what works from Kevin’s perspective, what should be avoided. And now some businesses just miss the mark. Kevin, so happy to have you here. Welcome. thanks so much. Thank you for that introduction. Of course. What I’d love to do is start out. How did you get here today. You’ve been in digital marketing for years. You own your own agency for the last years, and you’ve had some other agencies as well, but what is it about, SEO? And that gets you all ramped up?

Kevin Roy:
So we we started. We started the company. I started with a a partner that I ended up buying out, but we had originally built websites. So we have clients like HP. And Sap and Salvation Army, and we were really fortunate enough to get some marquee clients to build web projects with, and we quickly found out that no web project fitness is when you think it’s going to finish, and we have to. We get paid in the beginning in the end. So we had to figure out a way to survive with some continuous marketing. But and I was all I was always because building websites is almost like flipping houses, and you gotta go find another one and like, how can we get, you know, repeatable revenue. I’ve always been fascinated with SEO. I started reading it. We started offering it to our clients. And we started seeing success. and what came out of that was our great clients. When we presented SEO to them. They were saying. you know, I remember spending all night writing a a really big SEO report to present to a boardroom, and I went in all you know, and sleep all night. Had everyone had a binder. I brought it up. No one looked at the binder. and the CEO said So what are we paying you again for? And I’ve never heard that before, because when we build a website, they know they’re paying us for it. And with SEO, I found that that people just didn’t understand what we were doing. given it a room of exceptionally intelligent people. That’s just not what they do. They didn’t do SEO, so they just didn’t know if we were making stuff up. And I said, right in the middle of their room, how about this? I know I can get your account. Page one you pay us if we get you right. If we don’t get your rank down, pay us. But I’m not doing these reports anymore. And they were like great. No, they were looking in many ways, and that’s what launched the, you know, the pay for performance product.

Stacy Jones:
And so for our listeners here, who are like scratching their heads going. Huh! Kevin? I, too, do not really know what SEO is. Can you give us a brief of what is it? What does it mean when you say you do a SEO

Kevin Roy:
so well, the Sto is getting your page, not website, but page rank for a specific keyword phrase. So if you’re you know SEO is optimizing your page. So search engines can rank the page higher. There are core principles to search engine optimization, and they both feed into one main principle, which is Google wants people to continuously using Google. So what they’re doing is they’re they’re rewarding us, the good Usability and the rewarding relevance. Those are the things you have to focus on. The usability thing will make sense when I when I tell you it. if the website doesn’t work on mobile. Someone does a Google search and they go to a site that doesn’t work on Mobile. They get frustrated and they leave. They go to a site with an Ssl. They gotta buy a risk. They get frustrated and leave. They go to a website and it takes  min to low. They get frustrated, and they leave. So you want to fix all those things anyways. But Google is not going to give you great rankings. If you’re just frustrating people that you’re up with your website. So that’s the first principle. The second principle is relevance. So Google’s job is to return the most relevant page. Not a website. a page for the keyword phrase that you type in. So if you Google basketball more often than not, it depends on, you know, a of a couple of factors. But Wikipedia outranks the Nba, because that page is tells the story of basketball and how it scored, and and probably something about Lebron, James, or Michael Jordan, and when it was founded, and then you can click a link to the town that it was founded in. So so there’s a. There’s a really thick, complete everything you need to know about basketball on that page, which is why it ranks the Wikipedia forward slash basketball. So Google is rewarding you for having a page that’s more relevant than anybody else for the keyword phrase that you’re trying to rank for. Those are the things that you have to worry about with SEO. If it if a principle doesn’t align to either of those, it’s usually oh, yes.

Stacy Jones:
And so, without using someone like yourself. What can people do them? You know businesses do to better optimize themselves before they reach out for help.

Kevin Roy:
So the first thing they need to do is decide what they want to be optimized for. So sometimes we have. One of my favorite examples is a really big insurance company called. and the CEO said, Hey, I got this report, and it has like red lines and things all over it. And I’m gonna leave my SEO company and we want to. We want to work with green banana. And so I looked at his report, and I searched every possible keyword phrase that I could find, and they were on the top . I call them back and say, you don’t need. You know you’re in the top for every single word that that you may not like your SEO company. I’m happy to work with you, but they’re doing good job in this report. Every every website with as many pages as you have has a report that looks like this. So the first thing, the most important thing. So they wanted to leave just because they didn’t really understand what, what what they needed to rank for, or what what SEO was. They just thought they needed better. SEO. If you are ranking on page one for the keywords that you want your customers to find you, for. You don’t need a SEO. If you’re not. then you need to build a web a page that’s relevant to that keyword phrase. So you want to rank for landscaper in some particular town. Then you need a page that says I’m a landscaper in this town, and you talk about all the landscaping services you do, and you try to have a little bit more content than everybody else that’s on page one. and you have a very good chance of ranking.

Stacy Jones:
And so what you’re saying right now is that if you look up your long tail, keyword also is what they’re known. So if you type in something more than just one word. So you’re actually getting Google to look in a specific area for you, and you look at all those other people who, in all those other companies who are listed on that first page, or even that second page. And you see, you know what their

Kevin Roy:
Websites pages are. As long as you create something that is more informative than what someone else is putting out. That includes the same words that you’re using in your search. That’s how you’re going to start upping your anti on where your position is. And it’s where Google is featuring you. So the a lot of good seos will tell you that that Google hides its secrets and plan side. So if you look at it, there’s a reason that that people are on page one for the keyword phrase, and all the information is right there. So if everybody on page one has , words on their page, and you’ve got . There you go right. If you know everyone on page one has images with all tags that are named the you know the keyword phrase, and you got one picture. There you go right If everyone on page one has. you know links, and you got none. There’s that right. So you just have to determine what that that mix is

Stacy Jones:
and do better than someone else.

Kevin Roy:
And just have a little bit more. And yeah, you want to have a little bit more of this of not just one factor, but as many factors as you can have.

Stacy Jones:
So when you’re working with someone, what is the first step that you do with them? Besides figuring out what are the words that they’re looking to ring for

Kevin Roy:
Well, if they know the keywords that they want to rang for. then then we go in and do analysis and say, all right. This is what it’s going to take. This is how much work we have to do to get you to rank and based on, based on the amount of work we know that it’s probably going to cost this. And we think we can rank you, and it’s probably going to take months to start to get ranking, and you pay us when you get there. if they don’t know the keyword phrases, then we we you know, you can use tools like A at Fs or Google trends to go look at some you know, help identify some keyword phrases if they’re if they know their keyword phrases, and they don’t want to commit to an SEO campaign because results can take a while. Have them do a Google Adwords campaign because you can get someone on page one and of hours in a Google Adwords campaign. And you can find out if ranking for that keyword leads to business for them.

Stacy Jones:
Okay? And then what is the next step from there?

Kevin Roy:
The next step is just to start, you know, generating content building out the page. Yeah, build. Build up the page. write relevant content. Put it on the page, make sure that it started properly. make sure that you all those other like usability factors are like just the page low, fast. Is it working mobile? I don’t even think you can build a site that doesn’t work on mobile anymore. So that’s that’s really not an issue. and and then you have to go and you know, go out, do some link outreaches to get links to those pages

Stacy Jones:
and so on that that’s either creating new content on the actual website itself or creating content under the blog on that website as well correct.

Kevin Roy:
Yeah. And I, I kind of say that that’s the same thing. So Google, if you think about a blog, it’s just another HTML page. So Google isn’t can’t distinguish between a blog page. And you’re about us, page right from that, it’s just another page. So if they if the content fits well in your main navigation. Great, if it doesn’t put it in a block. But you want you want to. You want to have one page. You want to draw a line in the sand and like, I want, you know. purple running sneakers for men like I want to rank for this. You’re gonna have a pay it just about that.

Stacy Jones:
Okay? And where do people go wrong with this, like other SEO companies or people trying to do this themselves? Is it that they think that this is going to happen overnight, which we know doesn’t happen? Or is it? Do they go too big in trying to rank for the same word on multiple pages on their site. Or what do people kind of do? That’s jinky.

Kevin Roy:
Well, I think this so that you you named a lot of a great ones. it doesn’t happen overnight. So the fastest we’ve ever been able to get a page ranked is weeks. because it, you know. And that’s when we’re doing the work ourselves, when we don’t have to go through approval process. So it’s it’s it. It takes Google a while to see links and things like that. So it’s not an overnight thing. I think, where some people get stuck on trying to pick the latest and greatest tactics. So they’ll read something about SEO decide. I need this.

Stacy Jones:
I had a client call once and said.

Kevin Roy:
I need voice search. We’re gonna we’re gonna hire this company to get us ranked and voice search and like this. it’s a scam. You don’t need that And I said, Do you really think that when when the Alexa first came out. did it work? When you said, Where’s the closest pizza place near me? Yeah, I work great like. Do you think that people register for voice search before all the pizza places registered for voices before the Alexa came out? Like? No, because they they go, and all Alexa does is go and look at the Google Google Maps page or the being pages, right? So that it’s they’re they’re getting from shared. So people get stuck on gimmicky things. Another mistake that people make is they forget that relevance is all that matters. So relevance is all that matters. If you want to rank for reason. We call the company green Banana. As I gave an example of I you know we were gonna open up a I gave a an example of opening up a fruit store, and I said, pretend that that Oprah wants to, Oprah said. If you eat bananas you’ll live forever. I couldn’t find a yellow paddock and all that kind of green pat. This is at a presentation that I gave. and what the mistake that a lot of people make is they build their fruit store page, and they put apples and bananas and cherries and pineapples, and you know. on the page, and like, why am I not ranking for candle or banana? It’s because you’ve deluded the relevance with putting all the other fruit on the page? So you don’t want to say I do. Landscaping yard clean up long care, edging, mulching in these Towns. Right? You want to. You want to pick one key word phrase and dedicated one key word phrase to a page and create it relevance. That’s how you rank.

Stacy Jones:
And then so you don’t want to try to. In that same ranking? Do apples and bananas and oranges all in that one right up that you’re going to do that you want to make sure that that page gets everywhere

Kevin Roy:
right? Because think about it. So you want to find bananas. Why would Google say. Google’s job is to return like, what’s the most important page on the Internet for that word, and they go to your page. And they like, well, there’s been ants here, but there’s also of the fruits. So it’s not so there. So it’s not the most important thing you want to dedicated an entire page to banana. So it’s it’s not easy. It’s a pain to do. to have to write all these relevant pages. But if you want Google to recognize you as the most important page for that keyword phrase. Then you got to write a page that just talks about that.

Stacy Jones:
Okay? And then what? I bet I’m assuming that you are able to leverage now a little bit of AI to help you with some of this writing and this content.

Kevin Roy:
Yeah. So so there’s there’s a there’s a good neat. You can’t be lazy with AI. I. I am a firm believer that. when you read AI stuff, it’s very, very predictive. And Google understands this predictive it. They? there’s no. I’ve read stuff about like code injected it in AI, so you can see it. That’s Baloney, because you cut and paste it and stick it in. HTML, so you could. It doesn’t go there. There’s no there’s no secret code. But but if but if I if you put AI is a very predictive path in what it’s saying. So I took a long walk on the beach at it’s gonna say, % of the time, right? So you want to say, you know, with my dog and my best friend drinking a Martini right? Because a little bit little bit different. So I think AI is awesome for building a structure. So if I have to write , words on the page. Chat Gpt can help me with that, then I have to go rewrite it, but it would take me days to write , words takes me about  h to rewrite something that chat did. So if you’re just a little less lazy, it’s awesome. It’s an awesome tool. But I would never take it cut and paste, jam it up onto a page, especially as an agency. You’re not an expert inside of the businesses that you’re writing about.

Stacy Jones:
I mean, that’s the reality. You can only be right. You can. You can know a lot of information, and like with our agency, we represent so many of our brands, and are so many different categories that we do have, through the experience, a little bit of expertise on all things, but by no means the expert that the company is. And you have the same thing. So, having AI enable you to actually write in a point of view that is legitimate and good actually is phenomenal. It’s it’s groundbreaking.

Kevin Roy:
right? I mean, you. You don’t have a I’m I’m guessing a Phd. In molecular biology, and you have a client that does that. You can have a you can come to them with, Hey, this is what I’ve gotten. They’re like, it’s pretty good right here and they they’ll make a little a couple of tweaks to it. But yeah, it’s great. I I had to read this really long, like legal document. and like, I just don’t feel like calling my lawyer in paying hundreds of dollars an hour for

Stacy Jones:
for to read this. And so I put it into chat. I’m like, what does this mean? And it’s spit it out. I’m like, Okay, that’s awesome. It’s a it’s a great tool for things like that. It’s a great tool until you’re a lawyer who uses to discover your case law that you

Stacy Jones:
right, real life scenario. And it’s interesting. Yeah, it is not awesome. When it comes to examples, it gets creative. Sometimes it’s super important that anything that AI is generating for you as a case study, or a true example that you actually go into Google yourself and do a little search to make sure that that is real and

Kevin Roy:
and actual. I agree. I was messing around with Bard the other day, and I asked it. Who owns screen banana SEO, and it turns out that, according to Bard, I don’t own the company, it’s I. One of my employees owns it with me. I’s like, Oh. it’s good news to make. Yeah. Where is it coming from online that it it got? I. I sent her a text and a a slack, and she got a huge kick out of it. But it’s like that doesn’t exist. It’s nowhere. It does that mean that she gets to help take on the responsibility and the taxes. Right? Yeah, apparently. I just say, hey, bard said this. So it must be real. Yeah. Come to the next finance meeting.

Stacy Jones:
How else are you using AI at your agency right now?

Kevin Roy:
I started messing around with AI video. So instead of me doing a video because I’m not great at it. I I I think it’s Cynthia. Since I’m going to say it wrong. It’s like synthesis S. I. O. Or something, and they have all these. I think I think they’re real people, that they’ve that they’ve used this almost like casts, right? And you and you can type something and a a person will actually speak. So if you go to. If you Google on Geo fencing agency, we’re page one number one for that. And that that woman. That speaking is completely fake. I have no idea who it is. I didn’t talking head with the voice automation. Yeah, I didn’t have to cast for to do it. I literally wrote the script and stuck it in there, and  min later it pumps out a person that’s talking. And did she legit and meal, or was just so. It’s funny. I actually pick the people not based on appearance. I picked it whose mouth moved the best. So I like I liked the way it’s not perfect, but I thought it was pretty good, and one of the things that I do is I haven’t not. I didn’t do it on this one, because I’m still messing with the page. But you make the video smaller, right? Because if you make your like. you know. really big. Then you can see everything, but it make it smaller. It looks like the her mouth moves a little bit better.

Stacy Jones:
There’s some I was playing it the same thing a few nights ago of trying to figure out how to make my own talking hit
so that you can actually get it to yourself now and then. and it will be so fantastic when that actually happens. I mean, just to imagine this is a whole new level of tik tok.

Kevin Roy:
Yeah. Oh, I know it’s it’s incredible. I mean, I use this. We have a client that wanted to see a sample site. So we we built a site, a sample site for a client, and I went to a logo generator on AI, and I just threw it up. And I said, Hey, I I just threw this logo up for fun. He was like, I love it. It’s perfect like. Oh, all right. It took  s, and AI to generate that logo. We didn’t charge them for it, but it was. It was like a like. This is just a placeholder, and it but it came out with some really cool looking things.

Stacy Jones:
And you can. We’re looking at replicating, creating new imagery for a number of different projects, including our blogs and different ways. And we have been working with a variety of different AI, where you can actually describe the setting, the scene that you want. and it will just create that image specifically how you want it. It’s a little weird. It’s not perfect. But it’s good enough that if you have some Photoshop skills. You can go in and you can adapt it. And you can create imagery that is absolutely copyright, free trademark, free. free for you to use out from the rooftops about it, and it’s it’s decent, and it’s getting better.

Kevin Roy:
Which what? What’s your favorite?

Stacy Jones:
I cannot tell you that, because I do not remember right now. It would be great if I could say that. And then, if I’m in a minute, remember, I will tell you which one I liked the most.

Kevin Roy:
It’s hard, and it was. And I, yeah, I know I had a hard time. I tried to. I got it to do a bunch of variations of the the green banana and It looked superfluous, which was funny, but but but it just it’s just sped out stuff that didn’t look like what I want it to look like. But I figured other people are really really good at the prompts, and I just have to learn how to be better

Stacy Jones:
replication capability. But I think it’s very much like your phallic green banana. Yeah, it’s right. It’s try. It’s trying right? It’s gonna get there that I mean, that’s what’s so amazing. It just even playing with it for all of our listeners. Like if you can. If you haven’t opened up chat, Gpt, or you haven’t opened up some of these different platforms that are free for you to try. It is so worth it, even if it’s not perfect, because this is the wave of the future, and if you can figure out how to use it, and more so if you can figure out how to bring it in and let your team start using it and playing with it and making them feel like it’s okay for them to do something that a lot of people are saying, Oh, it’s they their their go to is that it’s cheating. And you’re going to have a much stronger company if you can actually figure out how to use tools that are coming of age right now.

Kevin Roy:
Right? I I couldn’t agree more. I tell everyone here I’m like you need to drink the cool. I just try it out. Have a little fun with it. You don’t have to use it and don’t top being paste, but it it’s kind of a fun tool, or you know a eyes. I’m I’m having a blast with it.

Stacy Jones:
Well, I will say, even if you can bring into your personal life if you don’t even keep it into work like I’m trying to figure out how to move my year old mother, who’s living in her house for years in Texas. It’s a big task, right? So I fed that in. I think I wrote. I’m overwhelmed. I’m not sure what to do, and I have to move my eighty-year-old mother in. She has X number of cats, and it gave me a list of things I could do, including helping her with therapy. By the way, this is going to be a problem for her. You should have her fine help, but it gave you for the feral cats here of how you could actually do you should consult your vet. They could give you something for the drive like it went step by step by step. It’s like there it be in a box, almost for you, or you’re consistent.

Kevin Roy:
or a one id that you’re like. I didn’t think of that, you know. Just one little thing

Stacy Jones:
and we do it. We feed in a lot of our email correspondence to clients for new pitches. anything that we might be doing. That’s copyrighting social media content for our agency, social media content for clients. asking it to add in emojis for you. There’s so much that you can do that. It just takes it, adopts it spits it out, and you might still be tweaking it it. But it’s sometimes it’s .% there, and sometimes it’s . But you won’t know unless you try, and you have to learn the prompts in your head to make it. Do what you want.

Kevin Roy: Right? I agree.

Stacy Jones:
Where do you think this is going to affect a SEO with AI?

Kevin Roy:
So one of the things I’m really having a hard time wrapping my head around is the amount of content that Google has to process. Now, so think about the fact that we just met each other. Today we’re both using it. It’s only been around for a couple of months. So we’re early adopters. but think about like the example that I gave that it would normally take me days to write this much content. I don’t have days, so I just wouldn’t bother doing it, and you know, I could spit out , words in  h. There are people that are probably spitting out , words and  min or  s and think about how much more data is going out under the Internet. And Google has to crawl through that. So I actually think it might make SEO a little bit easier because Google is not going to have the computing capability to employ all of its SEO algorithms to search all those for every single factor. I think it might actually start choking a little bit.

Stacy Jones:
Do you think so? Like, I think about like our agency, we have over , blogs that were written since ,. It’s a lot of blocks, right? and we’re great and optimized on some pages and not on others, and that we could dial in on that. But as someone who’s produced all that content and written it by hand had a team write it. We wrote it over and over. I wrote a lot of it. My concern is, there’s such a glut of content now coming that all that hard work that I did over the years is just going to be kind of wiped out. Because now anyone can race in and replace

Kevin Roy:
yeah, yeah, So I I think there’s ways to look at that. Don’t think about it because it’s not. It’s gonna eat you up inside. I agree. But the the other piece is that like I think I allude to before the people that are lazy. I think it’s going to pick it up so you can’t like, if you want to rank something organically. just putting something in AI and sticking it on your page is not gonna is not. Gonna get it to rank. It’s it’s a piece of the puzzle, and it allows you to get there a little bit faster. But you there’s still a bunch of things that you have to do to generate and create relevance. So I think you’re going to be in. And if you have, if your blogs are the ranking already, and and you build more. And you build links to them. Or there’s, you know, add a little bit more content that you’re gonna have a leg up to

Stacy Jones:
so for all of our listeners out there, what would your suggestions be on? How they step forward in in seizing the moment for blogging and writing

Kevin Roy:
So if you haven’t tried chat, Gpt, try, chat, gpt because it will get you started. It’s so it’s gonna help you with the writer’s block because it’s going to come out and say something. And even if you’re like, this isn’t what I want, I guarantee it’s gonna you’re gonna find something in there that you can blam onto. Pick your poison if you want to rank for something you have to pick your relevance. Do not write for the sake of writing. Even before the advent of AI. There was so much data on the Internet that things just it’s just adding a cup of water to the ocean. It doesn’t make any difference whatsoever. So you have to say, I draw a line in the sand. This is what I want to rank for. And then you start creating content around that.

Stacy Jones:
And one of the things I want to caution listeners as well on, you know. Don’t think that just writing is going to make them come when you sit there and you post. And it’s there. Lot of this is, what are you doing with the content as well. I mean. you’re writing for Google SEO. And so people can find you, and they’ll find and discover your website. But there’s so many other reasons to write, you can write to solve answers that your clients consistently have, and then you can actually send them the articles you’ve written so that they can be educated, and they’ll be more impressed that you actually have articles that you’re an expert and you’re a thought leader. You can take what you’ve written, and turn it into new content. Eat books that you then post up there, you know, string together a variety of different articles, and then create a landing page and gate it so that people have to give your email address in order to get this cool ebook that you have, you can take all of the content you’ve written, and you can create awesome social media and feed it out because you need to actually get it out there for people to see it. You could put Google advertising behind it and boost it. And we’ll do a very specific targeted B, B or B to C campaign. So writings just the first step and using the AI is first step and SEO is a very awesome thing to get people to find your website. But everything that you’re creating you can actually use to market and advertise to

Kevin Roy:
absolutely. And anytime you you take if you take your blog and you repurpose it on you know, instant, or Facebook, or Linkedin or Twitter, and you you link it back to your site. Those are links or hashtags or relevant links. So those things will all help drive traffic to those pages.

Stacy Jones:
Now you can take your blocks and turn them into videos as well. Right and like. There’s tools out there that aren’t I? AI, but they’re a little AI is like majesto is something that we’ve used, and that’s great for photos. you can throw a ton of photos, I’ll make a video story out of it. what I really like is a company called Lumen . you can it? Will feed your blog and it will create automatic imagery from that and headlines a lot of times you’ll see a lot of news organizations come out with videos in your feed, and they use either Lumen or something very similar to that to create that chunky content. And it’s super affordable and easy to do. So there’s a lot of tools that will help you be able to master everything that we’re talking about a little bit better. So you and I were when I first introduced you. I said that a lot of things we’ll talk about is how to improve customer experiences through collaborative relationships. What does that mean to you? A collaborative relationship?

Kevin Roy:
So when one of the things that we do with the clients is a especially if we were running like a really complicated paid media campaign. So we don’t just do SEO, we do. you know, pretty large scale paid media campaigns, and we try to learn as much as we can about the client’s business, and then we spend a lot of time teaching them about what we do and why we’re doing it, and then we also will interview their like sales people and have their salespeople on our weekly calls, because what we find out is that even, I mean, we’re yes, we’re growing like a relationship and a bond. But when the clock, when we learn more about the client and the client learns more about what we’re doing, then the whole becomes greater than the some of its parts. And so all of a sudden, you’re having sales. People who know nothing about digital marketing in the beginning. Say, Hey, have you thought about trying this? And we’ll be like, Oh, that’s a really good idea. So we’re taking their knowledge with our knowledge, and the campaign just becomes better. And it also. you know, one of the things that I think I would say, my biggest pet peeve of a running an agency is sometimes in the beginning of a relationship. You have to have this posturing where you’re trying to convince them that you’re just not making stuff up because they don’t understand what you do. And I really try to get over that as quickly as possible. I’m like, hey? What do you need to know? We’ll tell you everything so we can get past this silly song and dance and get on to start getting your results. And I think you know. And that ends up creating relationships. And next thing you know your, the budgets get higher, you get referrals, you get referrals that that close literally, without even having to do a presentation from things like that.

Stacy Jones:
I think you’re in a field, that it’s. It’s it’s amazing to me, because I think Se is very straightforward on what you need to do. It’s very black and white. There is absolutely strategy to it. But there’s also parameters that you work within in order to get the effect the world I work in as an agency. What we do is we work with brands and put them in movies and TV shows and influencer marketing and celebrity endorsements. That is very different. That is, not as black and white. It’s very theereal. And how it actually impacts. And so I love the fact that so many people, though, are confused by what you all do. And it’s like this magical mystery tour of SEO.

Kevin Roy:
Yeah, it’s not magic, right?

Stacy Jones:
And most of the people like you who own agencies, who do SEO, I mean, they’re very pragmatic. They know what works they they like, we test A, we do. V, we know what actually happens. And we can show you in the fact that you’ve built a business that is

Kevin Roy:
able to be paid, based on your performance of what you succeed making the magic happen. You’re not a Google whisper. No, no, no! I like to be fun. Well, how can our listeners find you

Kevin Roy: so they can go to green banana seo.com, or I kept forgetting my business card. So I bought. I just met kevin.com. You can go to adjustment, kevin.com, and it’ll take you to my contact information.

Stacy Jones:
and it’s easy, because you can’t stop, Kevin, that many ways very straightforward. Right? Well, that will also be in our show notes for anyone who is listening right now, and you are not able to take a note down because you are driving or walking your dog, and you can go to our show notes and find that, Kevin. Thank you so much for coming today. I really appreciate your time and sharing your insights and thoughts with all of our listeners.

Kevin Roy:
Yeah, thanks for having me. I I really enjoyed it.

Stacy Jones:
Is there any last parting advice you have today?

Kevin Roy:
Well, when it comes to SEO, make sure you know you want to optimize for, or don’t bother doing a SEO,

Stacy Jones:
and you would think that would be pretty simplistic. But I have a feeling that you meet many people who? That’s a bit of a conundrum for them.

Kevin Roy: They get caught up in the I need a SEO. What for? Right?

Stacy Jones:
And then I would also assume, as I’m sitting here saying, Hey, we’re leaving. I would also assume that figuring out a Co. And what you need to rank for could actually help you narrow your vision as a company of what you actually should be doing and what you should be selling.

Kevin Roy: Yeah, great. Yeah. I agree.

Stacy Jones:
So to all of our listeners. Thank you so much for tuning in to another episode of marking mistakes and how to avoid them. I look forward to chatting with you this next week, and until then have a great one. If you have any questions about that mystical world that I do work in a product, placement and celebrity, endorsements and influencer marketing. Please reach out to Hollywood branded. I would love to chat with you, or have you connect with our team, and until we speak again. Have a great one. Take care