Project Description

BRANDED CONTENT CASE STUDY

Coffee Beanery Jack The Giant Slayer


PROJECT DESCRIPTION

We partnered Coffee Beanery with a Warner Bros. feature film for a retail promotion, and made their social media numbers sky rocket!

The Challenge

Coffee Beanery is a close-knit family oriented business that exudes a family-friendly environment.

  • Increase Brand Awareness
  • Promote Family-Friendly Environment

The Solution

Hollywood Branded secured a co-promotion with WB’s “Jack the Giant Slayer”, a play off the childhood favorite “Jack and the Beanstalk”.  The campaign was to host a retail store promotion at all US store locations, include a social media contest through the Official “Jack the Giant Slayer” social media pages, Coffee Beanery press release, and licensed merchandise. 

  • Created & Negotiated co-promotion with Coffee Beanery & WB’s “Jack the Giant Slayer” feature film
  • Campaign included: Social Media Contests, Press, & Licensed Merchandise

The Results

 

Coffee Beanery received over 16MM Press Views from over 3,000 press sites, such as AMC Theatres, toofab.com, WarnerBros.com, ScreenCrush, and more.  Coffee Beanery also received over 600,000 impressions on Facebook with over 18,000 engaged users.

Press Coverage: Over 3,000 Press Sites, Over 16MM Impressions

Social Media: Over 600,000 impressions, over 18,000 Facebook Engagements

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