Project Description

MEDIA BUY CASE STUDY

GAF DUCK DYNTASTY


Gaf

PROJECT DESCRIPTION

We partnered GAF, America’s #1 roofing company with Duck Dynasty, the #1 reality show.

The Challenge

GAF wanted to stand out and make noise at their largest trade show targeting professional roofers.

The Solution

Of the solutions Hollywood Branded presented, there was one that stood out – creating an organic integration on the #1 reality series on air, Duck Dynasty. Jep, one of the brothers on the show and his wife Jessica were in need of a new roof, and GAF provided a foreman and crew for the job – along with complimentary roofing even for the kid’s playhouse.

The Results

 

After 1GAF supported the integration with their first ever national TV and digital advertising campaign on A&E. The integration was a success, and GAF was the talk of the trade show as the episode was perfectly timed to air the week before.co-branded digital media efforts and drink pouring at Mad Men events.

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