PROJECT DESCRIPTION

We partnered GAF, America’s #1 roofing company with Duck Dynasty, the #1 reality show.

GAF movie

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THE CHALLENGE

GAF wanted to stand out and make noise at their largest trade show targeting professional roofers.

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THE SOLUTION

Of the solutions Hollywood Branded presented, there was one that stood out – creating an organic integration on the #1 reality series on air, Duck Dynasty. Jep, one of the brothers on the show and his wife Jessica were in need of a new roof, and GAF provided a foreman and crew for the job – along with complimentary roofing even for the kid’s playhouse.

The Result

After 1GAF supported the integration with their first ever national TV and digital advertising campaign on A&E. The integration was a success, and GAF was the talk of the trade show as the episode was perfectly timed to air the week before.co-branded digital media efforts and drink pouring at Mad Men events.