Leverage a product placement exposure in a film or partner with a storyline that speaks to your core consumer demographic. Borrow some of that star power for your brand! Co-brand planned media buys to heighten consumer awareness and engagement, design retail point of sale signage, provide music downloads with purchase, sponsor premiere parties or create sweepstakes extensions.
A promotional campaign occurs when the brand partners with an entertainment property or strategic brand partner and showcases the partner within planned brand media advertising, point of sale materials or on brand packaging. Hollywood Branded creates custom activation opportunities targeted for Regional, National, Global or Territory specific.
Promotional partnerships can include:
- Crossover campaigns using the brand’s traditional advertising and media plan, in-store point of sale materials and sweepstakes components.
- Sponsorships of premiere events and private screenings.
CHECK OUT OUR PODCAST ON STRATEGIC CO-PROMOTIONS