The Celebrity Stamp Of Approval
43% of consumers are influenced to buy products or services after seeing a brand endorsed by a celebrity. In fact, 72% of brands and agencies use entertainment marketing in their current marketing mix. There is not doubt about the great level of influence celebrities have in our society.
The clothes that celebrities and social influencers wear one day fly off the shelves the next and when celebrities say they like a certain product, the sales of that product increases by double digit percentages.
The Event Activation
Sponsoring celebrity events is one of the lowest cost and fastest turnaround options for brand managers to obtain tangible assets that can be shared with consumers, news outlets and retail distributors to impact sales. Events attract top tier press, and provide content takeaways that can easily be given to press as a follow up. Events also provide the opportunity to create brand advocates and build relationships with attending celebrities.
Celebrity event activations range from film festivals, fashion shows, award shows, premiere parties, celebrity birthdays, charities and custom events.
5 Steps You Should Know Before Activating Your Next Event Sponsorship
- Source Relevant Events
- Have A Team Be On Hand To Activate The Event
- Design The Layout
- Participate In The Red Carpet
- Ensure The Team Has Overall Brand Knowledge & Touch Points
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