Licensing · For IP Owners + Licensors
We Build Licensing Into A Marketing Engine.
Hollywood Branded becomes the marketing and brand partnership team behind your property. We put your IP in front of fans through placement, creators and campaigns, bring you brand collaborations, develop licensed product lines, and connect your licensees so every one of them sells harder around your release moments.
Built forLicensors, IP owners and studio consumer products teams with a property, a catalog or a release window to grow.
Agent + marketing teamWe sign licensees and brand partners for your property, then market the property and its products. Already have a licensing agent? We work alongside them.
Licensing someone else's IP?Brands and licensees start here.
The gap in most licensing programs
A signed license is the start of the work.
Licensees buy rights to your IP and then market their own product, on their own calendar, to their own customers. The toy company runs its campaign, the apparel brand runs another, the beauty collab drops a month later. Each one is spending to promote your property, and none of them are working together.
Retail buyers and fans respond to a property that feels everywhere at once. That takes a marketing team that looks after the whole property: what's on screen, what creators are posting, which brands want in next, and how every licensee shows up in the same moment.
That is the job we do for licensors.
The Hollywood Branded Licensee Network
One property. Every licensee marketing together.
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Typical program
Each licensee on its own
Every licensee plans its own launch, with its own budget and timing, and only for its own product.
Gaps between releases
Interest in the property rises with the release and drops off after, and so do sales of licensed product.
Marketing spend in pieces
Money spent promoting your IP is split across companies that never coordinate, so none of it adds up.
With Hollywood Branded
Licensees cross-promote
We bring your licensees into one calendar around each release, anniversary and retail moment, with shared creative, bundles, gift-with-purchase and in-store tie-ins.
The property gets marketed
Placement in film and TV, creator programs and PR keep the IP visible between releases, so every licensed product has demand behind it.
New partners want in
Each campaign becomes proof we take to the next brand, retailer and licensee, which builds your pipeline and your rate card.
What we do for licensors
Your property's marketing and partnership team.
Licensees signed for your property
We find, pitch and negotiate licensees by category and territory, manage approvals and the licensee relationship, and run royalty reporting and collections through the royalty partner embedded in our team.
Campaigns for the property and its catalog
Release, anniversary and seasonal campaigns that build the IP's audience, run across social, PR, events and retail, and plan the year around your content slate.
Your IP and its products on screen
We place your property and its licensed products in film, TV, streaming, music videos and talk shows, so fans see them in the content they already watch.
Influencer and fandom programs
Creator seeding of licensed product, fan community activations and creator campaigns built around your characters and your fans' traditions.
Brand partners brought to you
We source and negotiate co-branded products, promotions and collaborations with brands across beauty, food, QSR, CPG, fashion, tech and retail, using our relationships with 250+ brand partners.
Licensed product line development
Category strategy, product concepts, packaging direction and partner matching for new licensed lines, the way we've built programs for Winx Club.
The Licensee Network
We connect your licensees into one marketing calendar so they cross-promote, share moments and sell more of your property together.
Characters in brand advertising
Brands want characters, music and likeness in their commercials and digital ads. We bring those deals to you and manage the clearances and approvals.
Pop-ups, venues and live moments
Themed retail, pop-ups, fan events and venue programming in North America and through our partner networks around the world.
How a licensor program runs
The same system our brand clients use.
- 01
Playbook
We map your catalog, release windows, categories, approvals and rate framework into a working plan.
- 02
Radar
At least 52 matched opportunities a year: brand partners, placements, creators and licensee moments for your IP.
- 03
Unlock Access
We open doors to brands, retailers, productions and creators, then negotiate the deals.
- 04
Produce
Co-branded products, campaigns, content and events get built and managed through approvals.
- 05
Amplify
PR, creators and the Licensee Network carry each partnership further.
- 06
Grow
We report results, renew what works and bring in the next round of partners.
Proof
Licensed programs we've built.
Rainbow · Winx Club
Hollywood Branded has represented Rainbow and Winx Club in the US, developing licensed product concepts and bringing brand partners across beauty, stationery, lighting, food and fashion as the franchise returns with new series.
Pilot G2 · SmileyWorld
A co-branded G2 collection pairing the gel pen with SmileyWorld's emoticons across ten ink colors built on color psychology. Pilot later became the founding partner of Smiley's Happier Schools Project, a program Hollywood Branded is developing and activating.
Licensing standards guides
We write the product, materials and partner standards a property needs before it licenses into sensitive channels like aquariums, schools and conservation partners.
Where we work
Partner teams on the ground.
Programs + pricing
Licensors join on the same programs as every Hollywood Branded client.
Enroll in [HB]Box as an IP owner and you'll unlock the full program ladder, how our partnership fee works, our licensed product case studies and which level fits your catalog. Enrollment is free.
FAQ
What licensors ask first.
Is Hollywood Branded a licensing agent?
Yes. We represent licensors, including Rainbow and Winx Club, signing licensees and brand partners for their properties. We also run the marketing: placement in entertainment, creator and PR campaigns, and the Licensee Network that gets your licensees promoting together. Royalty reporting, tracking and collections are handled inside Hollywood Branded by our dedicated royalty partner. If you already have a licensing agent, we work alongside them.
What kinds of properties do you work with?
Film, TV and streaming franchises, animated and character IP, legacy and nostalgia brands, lifestyle and corporate brands, music and talent-led properties, and new IP building its first licensing program.
Can you help our existing licensees sell more?
Yes. The Licensee Network brings your licensees into one calendar around your releases and retail moments, with cross-promotion, shared creators and PR, so every product line benefits from the others.
Do you work outside the US?
Yes. Strategy and brand partnerships run from our Los Angeles headquarters, with partner teams across South America, Europe and the UK, MENA, Greater China, Japan and Korea, Southeast Asia, India, and Australia and New Zealand.
How fast does a program start?
Your Playbook starts in the first weeks, mapping your catalog, release roadmap and approvals. Brand outreach follows, and Radar opportunities arrive every week from day one.
We license our IP. Can you help us find licenses for other brands too?
Yes. Brands and licensees looking to license entertainment IP can start on our licensing page.
Proof your brand is the best
Let's build licensing into your marketing engine.
Email [email protected] · Call 310-606-2030