EVERYTHING YOUR AGENCY CAN DO ON [HB]BOX.
The full program: how membership works, what it costs, the module roadmap, how cohorts build together, and the services around it.
SEVEN WAYS TO TAKE PART.
| Level | What you do | What you get | How it is priced |
|---|---|---|---|
| Registered | Create your agency profile and explore | The full program, the roadmap, vendor introductions and the ability to request a module | Free |
| Subscriber | Run on live [HB]Box modules | Modules configured to your workflows, kept current as AI changes | Monthly, by engagement level (below) |
| Cohort member | Fund and beta test one module with 2 to 6 agencies | First access, a say in how it is built, and credits when other agencies opt in | Your share of the build, added to your subscription |
| Module sponsor | Take the lead on a module other agencies, brands or productions need too | Priority on scope and timing, a perpetual license to your layer, and a larger credit share | Quoted on scope |
| Custom build | Commission your own layer on [HB]Box | Built around your agency, with a perpetual license and revenue share when others use it | Quoted on scope |
| Enterprise | Develop and deliver software to your own clients on [HB]Box | White-label client tools under your brand, a separate environment for each client, a dedicated build team and priority support | Custom enterprise agreement |
| Founding agency | Join early and help shape the roadmap | Early access, development credits and a seat at the table as [HB]Box grows | Founding terms set by agreement |
ENGAGEMENT LEVELS.
Fix what is costing you time and money
Focused improvements without replacing your software: automation, data cleanup, reporting, task coordination, or one [HB]Box module connected to the tools you use now.
Connect the agency and activate modules
Client records, delivery, knowledge, business development and AI workflows on shared [HB]Box modules, highest value first.
Your agency operating system
Extensive customization, branded interfaces, client portals, advanced AI agents and a continuous build lane, starting from existing [HB]Box modules instead of an empty codebase.
Your own platform, built by Selfrun
For agencies, and agency clients, that need their own separate software environment. Ownership, hosting and licensing are set in the project agreement.
Build software for your clients
For agencies that want to develop and deliver software to their own clients on [HB]Box: client portals, campaign tools, reporting and AI agents under your brand, a separate environment for each client, a dedicated build team and agreed support levels. Your clients get software built on a foundation that already works, and your agency adds a new line of recurring revenue. Client licensing, hosting and revenue share are set in your enterprise agreement.
Before you go standalone, look at leading a module instead. [HB]Box is being built for brands, agencies, and production companies, studios and networks at the same time. If what you or your clients need is something others need too, your agency can take the lead on that module, bring your clients into the network, and earn credits that offset future costs as others adopt what you built.
Every engagement starts with the Agency Systems Review. Scope, usage and terms are set in your proposal. Prices are starting points, not fixed rates. AI usage grows with how much your agency runs through it and can raise monthly costs, along with extra seats and infrastructure-heavy modules. Building on [HB]Box starts $2,500 a month below a standalone build because the foundation already exists.
BUILD FOR YOURSELF. GET MORE BACK.
At Modernize, Transform and Standalone, your agency is paying to develop software and workflows for its own business. That work, including the time your own team spends scoping, testing and shaping it, may qualify for tax savings through federal and state research credits. We bring in our tax savings partners to scope it with you from the start, so you can see the potential savings before you build and the records are there when you file.
How the research credit works
Work to create or improve software, a process or a product where the answer was not known at the start and your team tested options to find it. Building and refining an AI workflow often fits.
Wages for the people doing, supervising or supporting the work, supplies and cloud computing used to build and test, and 65% of what you pay outside developers for qualifying work.
Most businesses use the federal Alternative Simplified Credit: 14% of qualified spending above half your average of the prior three years, or 6% of this year's qualified spending if you had none in those years.
For a business with steady research spending, the federal credit usually lands around 5% to 10% of qualified spending, depending on growth and elections. Many states add their own credit on top.
Why agencies building on [HB]Box are likely to find savings
Three things line up. You are paying for real development at levels 2, 3 and 4. Your own team puts hours into scoping, testing and refining what gets built. And [HB]Box records the project history, tasks and decisions as the work happens, which is the documentation a claim depends on. Agencies doing this kind of work often do not think of it as research, so the savings go unclaimed.
Scope it early
Before the build starts, we map which parts of the work may qualify and what to track: the technical problems, what was tested, your team hours on the build, and the cost behind it.
Document as you build
[HB]Box keeps project history, tasks and decisions in one place, which is the record a tax savings study relies on.
Claim with a specialist
Our tax savings partners run the study and the claim. Their fees and terms are set in their own agreement with you.
Tax savings questions
What is the research tax credit?
A federal tax credit under Section 41 of the tax code that reduces the income tax you owe, dollar for dollar, based on what you spend on qualified research. It is a credit, not a deduction, so it comes straight off your tax bill.
Does building software or AI workflows for my agency count?
It can. The work has to pass a four-part test: it creates or improves a function, it relies on technology or computer science, the answer was uncertain at the start, and your team tested options to find it. Software built mainly for internal back-office use has to meet a higher bar, so how the project is scoped and documented matters. That is why we bring the partner in before the build.
Does my team's time count?
Yes. Wages for employees who do, directly supervise or directly support the qualifying work can count. Time your team spends scoping, testing and refining a module with us can be part of that.
What about what we pay for the build?
Payments to outside developers for qualifying work can count at 65%, as long as your agency carries the financial risk and keeps rights to use the results. Our tax savings partners review how your build agreement handles this.
We are a small agency. Can we still benefit?
Often, yes. A business with under $5 million in gross receipts, and no receipts more than five years back, can apply up to $500,000 a year of the credit against payroll taxes instead of income tax. Unused credits can generally be carried forward for up to 20 years.
Is there a separate deduction too?
Yes. Since 2025, domestic research costs can be deducted in full in the year they are spent instead of spread over five years. Your tax professional will coordinate the deduction and the credit.
Can we claim past years?
Generally you can amend returns for tax years that are still open, usually the last three, if the work and the records support it. Your partner will tell you what is worth looking at.
Do states offer anything?
Many states have their own research credit with their own rates and rules. Your partner checks the states where you file.
What does it cost, and is it guaranteed?
Our tax savings partners set their fees in their own agreement with you before any work starts. Nothing is guaranteed: eligibility and the amount depend on the work, how it is contracted and your tax situation, and are decided by qualified tax professionals.
General information, not tax advice. Tax savings are never guaranteed. Eligibility depends on the work, how it is structured and contracted, and your tax situation, and is decided by qualified tax professionals. Find + Fix is mostly configuration and cleanup, so it is less likely to qualify.
WHAT WE ARE BUILDING, AND WHERE IT STANDS.
Join a cohort to fund and shape a module, or add it to your subscription when it is ready. Status is updated as work moves.
| Module | What it does | Status |
|---|---|---|
| Projects + tasks | Meeting-to-task workflows, owners, deadlines, approvals and workload | In use at HB |
| Client records + portal | Relationship history, onboarding, deliverables and a branded client portal | In use at HB |
| Proposals + pitch pages | Decks, pricing, proposals and finished pitch pages for existing clients | In use at HB |
| Content studio | Blogs, newsletters, social and video workflows | In use at HB |
| Prospecting + outreach | Lead research, sequences, follow-up and pipeline reporting | In use at HB |
| Agency knowledge | Searchable processes, decisions and project history | In development |
| Agency operations | Estimates, purchase orders, traffic and billing | In development |
| HR + hiring | Recruiting, onboarding, offboarding, training and policy knowledge | Cohort forming |
| Work value rewards + goals | Shows how each person's effort moves the bottom line. Points unlock rewards people choose, like extra remote days, picking the office lunch, merch, trips or training, so the whole team sets goals and makes decisions like owners. Works for in-office, hybrid and remote teams | In development |
| Spirit points, Olympic points + team incentives | Monthly peer recognition points, a points rubric that rewards accountability, early delivery and quality work, and team incentives. Can be added on to any module | In use at HB |
| Talent referrals + reputation | An employee referral network built on mutual benefit: people earn points from peers and employers and are ranked where they are strongest | Planned |
| Media reporting + reconciliation | Platform reporting, pacing, spend reconciliation and delivery checks | Cohort forming |
| Finance + profitability | Forecasting, margins, utilization and R&D tracking | Planned |
| Grants + funding finder | Grant and incentive research for your agency and your clients | Planned |
| Trademark, patent + domain center | Trademark and patent research, domain search and client domain portfolios | Planned |
| Vendor marketplace | Preferred vendors, group purchasing and member benefits | Planned |
| Agency Academy | Owner and team training, templates and office hours | Planned |
| M&A + exit center | Readiness scoring, deal rooms and post-acquisition integration | Planned |
A FEW AGENCIES. ONE SHARED BUILD.
Propose or join
Any member can request a module. We check how many agencies need it.
Scope and split
Requirements, cost and timeline are set, and the cost is split across 2 to 6 agencies, in writing.
Build and test
The cohort tests each release in its own agency and shapes what comes next.
Use it first
Cohort agencies run the module before anyone else.
Open it to the network
When other agencies subscribe, a share of their fees becomes credits for the cohort, applied to subscription, hosting, AI usage and future builds.
Credit share and caps are set in each cohort agreement. Credits reduce what you pay [HB]Box. They are not cash, royalties or equity.
GROWTH SERVICES BUILT IN.
New business
Prospect research, outreach, proposals and follow-up.
Content + authority
Your expertise turned into blogs, newsletters, social and thought leadership.
PR, podcasts + awards
Media opportunities, podcast guest bookings and award submissions.
Research
Original industry research, competitor intelligence and surveys.
Partner revenue
New services, white-label offers and agency collaborations.
Entertainment partnerships
Add Hollywood Branded under your client relationship as a Certified Partner.
| Partner level | What your agency does | You earn |
|---|---|---|
| Refer | Introduce the client and the ask; HB does the rest | 10% of HB's net fee |
| Collaborate | Stay client-facing: approvals, communication and reporting | 20% of HB's net fee |
| Lead | Run the client program and activate around it; HB closes the entertainment deals | 30% of HB's net fee |
Net fee means after hard costs. Lead is open to Certified Partners.
CONNECTED, NOT JUST EQUIPPED.
Preferred vendors
Every vendor in the [HB] network has worked with our team directly and been personally certified by us before joining. Either our team or a network partner tests the vendor hands-on, or a network partner certifies the vendor and refers them in. The partner who refers a vendor stays responsible for that vendor's growth in the network, and that is what keeps their commission participation going. Your agency can be that partner for vendors you already trust. Specialists in technology, HR, finance, production, media, design, marketing and legal support.
Group purchasing
Share the cost of tools, builds and services with other member agencies.
White-label + referral
Add capabilities without building every department in-house.
Become a vendor
Offer your own specialty to other member agencies and to Hollywood Branded clients.
Access, pricing and referral terms depend on each partner agreement. We list member discounts only once they are contracted.
THE TOOLS TO BUILD YOUR AGENCY AND YOUR CLIENTS' BUSINESSES.
Grants + incentives
Research grants, innovation funding and tax incentives for your agency or your clients, with grant writers through the vendor network.
Trademark research
Search existing trademarks through the USPTO, organize clearance research and connect with attorneys.
Patent research
Explore patents and published applications, and keep prior-art research in one place.
Domains + digital assets
Find available domains, compare options and manage your agency's and clients' domains in one portfolio.
Business setup
Formation, licensing, registered agents and insurance through vetted partners.
Client innovation support
Help clients research new brands, products and IP before they invest.
These are planned services. Grants and incentives are never guaranteed. Legal opinions, clearance, tax advice and filings come from licensed professionals.
BUILD AN AGENCY SOMEONE WANTS TO BUY.
Readiness
Score your agency on finances, client concentration, owner dependence, operations, recurring revenue, team, technology and legal readiness.
Before the deal
Organize diligence: financials, contracts, team, client mix, tech costs and risks.
During integration
Map overlapping tools, align processes and keep client and project history intact.
After the acquisition
Shared reporting and workflows across agencies, with each brand keeping its own identity.
Valuations and deal structuring are handled with qualified M&A advisers, attorneys and accountants.
IN PLAIN LANGUAGE.
| Topic | How it works |
|---|---|
| Your data | Stays yours and stays separate from every other agency. |
| What you build | Not work for hire. You keep a perpetual license to your layer and can share in revenue when others use it. |
| The platform | [HB]Box stays with Hollywood Branded. |
| Credits | Applied to your [HB]Box costs. Not cash returns, royalties or equity. |
| Agreements | Software, Hollywood Branded services, vendor referrals and cohort participation each have their own agreement. |
Nothing on this page is an offer to sell or a solicitation to buy securities.
LET'S MAKE MONEY!
Book your Agency Systems Review, or tell us the module your agency wants built.
Talk to our team
Book a call with us
Pick a time that works for you and you'll be matched with the right person on the Hollywood Branded team.
Bring the brand, production or idea you're working on, and we'll talk through where pop culture fits and what a smart next step looks like.
Times show in your time zone. Prefer email? [email protected]