Hollywood Branded Refresher Episodes
Check out some of the past episode we’ve covered on this topic:
- EP284: Hidden Costs of Social Influencer Marketing – The Real Conversation With Stacy Jones | Hollywood Branded
- EP 132: The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
- EP 101: Influencer Marketing Law with Sharon Toerek | Legal
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- 6 Examples Of Influencer Marketing Gone Wrong
- Creating Content With Influencer Marketing
- Implementing Efficient Influencer Marketing Strategies for Your Brand
The Path To Becoming A Certified Influencer Marketer With Hollywood Branded
Get ready to learn a ton of how-to’s and the tips and tricks of our trade, as you advance your influencer marketing game!
- Full-Length Training Videos
- Transcripts – Infographics
- eBook Guides
- Case Studies
- Hollywood Branded Surveys
- MP3 Downloads
- Animated Videos
- Additional Educational Material
- Quizzes & Exams
- Certifications In Influencer Marketing
Thank You For Tuning In!
Welcome to Marketing Mistakes (And How To Avoid Them). Here’s your host, Stacy Jones.Stacy Jones (00:14):
Welcome to Marketing Mistakes (And How To Avoid Them). I’m Stacy Jones and I’m so happy to be here with you all today and I want to give a very warm welcome to Matt Bailey. Matt is the founder and lead trainer of SiteLogic, an agency that teaches companies how to leverage both data and logic in their marketing practices. With tremendous experience in analytics and digital marketing, Matt has trained some of the biggest brands around the world, including Orange, Microsoft, Disney, Yamaha and Lenovo. His training content is also used at Rutgers, Duke, Purdue and many other universities. Matt is additionally the host of the marketing podcast, Endless Coffee Cup and author of three books. Today, Matt and I are going to be chatting with you all about the ways you can leverage data and analytics to better your marketing strategy. We’ll learn what works from Matt’s perspective, what should be avoided and how some businesses just miss the mark. Matt, welcome. So happy to have you here today.Matt Bailey (01:11):
Thank you so much, Stacy. It is a pleasure to be here, so thank you for the invitation.Stacy Jones (01:15):
Of course. Well, I am delighted because not only are you a fellow marketing podcast host, right?
Matt Bailey (01:22):
Stacy Jones (01:22):
That’s pretty awesome and cool. So for all of our listeners, you have a new podcast you need to start listening to, obviously. But how did you get here today? Because what you do with data and analytics, it’s the backbone to a company. If you can’t figure this stuff out, it’s, everything else you do is kind of, “Is it being done right?”
Matt Bailey (01:46):
Absolutely. So to give you the full answer, and there’s an extended version, I’ll give you the recut, in the mid to late ’90s, I was selling real estate and I didn’t like the traditional way of doing it. I started building a website for our commercial properties because I needed a wider audience than just the local paper or whatever could do. And I’m doing this kind of in my own time. I remember distinctly, my broker telling me, “I wouldn’t spend too much time with this internet thing.” And so this had to be ’96, ’95, around there. Still wonderful friends with him. Great guy. Anyway, I’m building these websites at night and it struck me one time that, “I need to know, I have 20 things to do, what’s going to be the most profitable for me to work on in the two hours that I have?” And that question just started impressing upon me and I had to find the answer, “What can I do that’s going to make me the most amount of money?”
Matt Bailey (02:53):
So that got me into analytics. I started with early versions of Webtrends, if anyone knows that and really trying to figure out, not just where am I getting people from because if I had asked that question, I would’ve gone down the wrong route. I was getting 90% of my traffic from search engines but those weren’t my buyers. And so if I stopped there, I would’ve asked the wrong question, answer the wrong question and done the wrong thing. And what I found was, the least amount of visitors were coming from links on other websites that were driven by PR. I was getting links and articles out there and people were coming from those and those were my buyers. And so that taught me what activities I’m doing, that not just result in the most visits but the most money. And by answering that question, it changed the trajectory of my entire career.
Stacy Jones (03:52):
And so was the big surprise that PR was actually a driver, a former, “Hey, traditional PR, old school, word of mouth, thought leadership expertise,” that was what was actually getting you sales?
Matt Bailey (04:10):
Absolutely. I mean the search stuff, it’s impressive numbers. It was great numbers. I could have got investors and people to jump on it, just based on those numbers but that wasn’t what was putting food on the table.
Stacy Jones (04:23):
And so today and then, there’s been a few years and there’s been a lot of software that’s developed in ways to go about trying to figure this out, is the go to still Google Analytics? Is that where people should start with this type of discovery process of where their efforts are actually going to pay off?
Matt Bailey (04:42):
If anyone’s watching video, they already know my answer.
Stacy Jones (04:46):
He laughed. He smiled. He’s smirked. He’s like, “Oh, Google Analytics.”
Matt Bailey (04:51):
I am actually in the process of testing four other analytics products right now. I think Google Analytics, it’s never really done the job but it has done 80% of what people needed it to. With the introduction of G4, it’s less for the marketer and more for the data analyst, which for a small, medium-sized business, for an entrepreneur or anyone, anyone in marketing, you don’t need that. What we need to know is, how many people came, what did they do and how much money did I make? And how do I make decisions based on that? So I think it’s gotten too complicated for its own good. There’s also privacy implications of having that Google code on your site that I’m just not more comfortable with anymore. So I’m actually testing about four or five. I’ve got two more that I need to work in. So yes, I’ve got a ton of analytics code in my site right now and on a couple other sites that I’m testing. But yes, any analytics program, let’s just start there. Anything that’s going to answer your questions, that is the backbone.
Stacy Jones (06:03):
Just start somewhere, something.
Matt Bailey (06:06):
Stacy Jones (06:06):
Versus putting on a mask, spinning three times and aiming at the pinata and not knowing sure where you should be striking.
Matt Bailey (06:15):
It’s three questions, “Where did people come from, what did they do and how much did I make?” That’s your framework for finding a good analytics program.
Stacy Jones (06:24):
So that means a good analytics program is going to also need to show you into the nitty gritty of a CRM of who actually is the buyer, so it’s not just going to be, “Here’s a cloud of people who have come in,” you need an ability to actually dive in and silo out who that actual buyer is so that you can actually not only understand where they came from and why they came from but how to replicate to get that same buyer again in the future.
Matt Bailey (06:53):
Absolutely. And that’s where I think CRM companies are poised to take over the analytics market because, to your point, especially if I’ve got an eCommerce store or anything like that, I’m relying more on that data than the analytics data. And so that’s an interesting thing that’s going to be happening over the next few years. Already it’s, B2B eCommerce, you absolutely need a CRM and the data that they’re providing, many times it’s more valuable than you’re going to get from a Google Analytics.
Stacy Jones (07:25):
And so these are companies like HubSpot, on a B2B side or a AWeber, there’s a ton of different companies out there that do this, right?
Matt Bailey (07:35):
Stacy Jones (07:37):
Are there any that you think are better than others?
Matt Bailey (07:40):
Stacy Jones (07:44):
Hey, depends. Probably it depends on what kind of business you are too.
Matt Bailey (07:48):
Absolutely. What do you want? What’s your business? What are you more comfortable with? What’s your style? That’s really what it comes down to.
Stacy Jones (07:57):
So what do you do? You start working with this company, I mean, you have the haloed companies out there that you have worked with, Microsoft, Lenovo, you obviously work with smaller companies too, for our listeners today who might not be at one of those, although we have lots of listeners from large companies. But what’s the first step that you do with the company to help them figure this stuff out?
Matt Bailey (08:22):
All right. First step is strategic and well, let me just say step before we get to strategic, a half step before strategic, is expectations and definitions because I find that, let’s take the word impression. I have asked 10 people in a class to give me their definition of an impression and I’ll do this within a company as well. And it’s very, very interesting that even among the marketing department, widely different definitions of what an impression is, outside of the marketing department, widely different definitions of what an impression is. And then I lay on them, “Here’s Facebook’s definition of an impression, which is anything greater than zero pixels that is seen for zero seconds.” And it doesn’t fit anyone’s. So right away, we use these words in marketing but unless we have a shared definition, we are all working for different goals, different expectations.
Matt Bailey (09:25):
So it starts with coming up with our own set of terms and knowledge of what we’re trying to achieve and we’re using these platforms that have their own definition. Do we match? Don’t we match? Why? Where’s the middle? So it’s developing that shared understanding. Then it moves on to goals. What are we trying to achieve? What’s our strategy. What’s going to make that happen? And as we build the strategy, we’re building the analytics measurements that are most critical for each stage of strategy. So we’re not waiting until the end to say, “This is what we need. Oh, I need these measurements.” No, we define them up front because usually they go to a stakeholder or a manager or an owner and what’s the two measurements that owner wants to know every week or every month? Those are your most important measurements and that’s what we focus on. But then there’s also your measurements. If you’re a product manager or if you’re the marketer, you’re looking at channeled content, channel data and you’re making decisions about that. But that’s not what people in leadership want to see. They want to see the numbers.
Stacy Jones (10:40):
When we go back to the very first thing that you just said, impressions and that everyone looks at impressions and measures impressions differently. And Facebook for a split nano hair of a nothingness, counts something as an impression, counts something as a video view, counts something as all of these things. We as marketers, a lot of times approach this thinking that our numbers actually need to be way higher than they actually do in reality because a lot of that number that we’re looking at is just fluff. It’s just imaginary and it’s not something that’s real. But we also look at impressions thinking that impressions mean engagement.
Matt Bailey (11:25):
See, we’re thinking of it in human terms. When we think of an impression, we think of the billboard, the TV ad, the banner ad that we see.
Stacy Jones (11:32):
It made an impression.
Matt Bailey (11:33):
Yes. We think about it in human terms but the digital platforms we use, are thinking about it solely in terms of machine, in terms of volume.
Stacy Jones (11:47):
Zeros and ones.
Matt Bailey (11:49):
Exactly. And so that’s the first place that things tend to diverge when we don’t understand the tools that we’re using.
Stacy Jones (11:59):
And so you’ve gone through here and you’ve named strategy as the next big thing that we need to actually be doing and that all of this needs to be part of your strategy but how do we do that? You said decision makers like having one or two points of reference. How do you funnel down into figuring out what those two points should actually be?
Matt Bailey (12:24):
That’s why I like not just dealing with the marketing team but let’s look at the business as a whole, what’s the business focused on and what is the overall purpose of the business and can you describe in two to three words, what do you want to do? Is it, “I want more leads”? Is it, “I want more sales,”? Or let’s even get more complicated and say, “I want to be more profitable,” because that changes what and how I’m going to measure. If you want more sales, that means I’m just measuring what’s coming in.
Stacy Jones (13:00):
Matt Bailey (13:01):
Exactly. But if I say I want to be more profitable, oh, this changes everything because now I’m looking at optimizing my spend. I’m looking at widening that gap between what I’m spending on all my marketing and where am I getting the best value. So now that changes strategically how I analyze the data, what I’m looking for and how I will report it. So that’s what I look at is, can you distill the business goal, not the marketing goal, the business goal, into two or three words? Because that would determine then, from marketing standpoint, how I’m going to go about executing it, to meet that goal.
Stacy Jones (13:41):
With the exception of maybe some nonprofits, who have a lot of feel good initiatives that are part of them, isn’t every business focused on, “How can I be more profitable” or shouldn’t they be?
Matt Bailey (13:56):
You’d like to think so. I find the companies that admit that, are ready to do it. There’re so many people when I talk to them, I mean, Stacy, there are still people when I talk to them and I say, “What’s your goal? What are you trying to drive? What do you want?” I get people that still equate visitors with success. That, “I just want to increase visits. I want to increase engagement,” and I’m looking at them going, “But does that drive your business?” And so again, it comes back to, “What are your expectations? What are you trying to drive?” There are still people that, it’s like the last thing they want to admit that they want, is more money. If you won’t admit it, then I can’t help you.
Stacy Jones (14:44):
And there’s reasons for other things too. I mean, there’s a reason to have broad brand awareness but typically, that’s still factored either into some level of hubrisness of where you want the notoriety, you want to have the attention, you want to have the authority but that’s different than actual customers or sales or bottom line numbers.
Matt Bailey (15:10):
Absolutely. And it’s funny, I mean, popularity kind of comes with success and the more you’re driving sales, the more you’re driving leads, the more you’re driving your business, the more popular you’re getting. The more you take care of existing customers and increase your referral rate and those types of things, you’re becoming more popular. So I do look at branding metrics but it’s so much more difficult to get that straight line from the branding metrics to, “Here’s the tangible result of that. Here’s the economic benefit of it.” These are things we can control when we look at, “Which of my platforms or which of my channels is the most profitable? What’s it driving in cost per new customer and which one is not and how do I make decisions?” See, those are things that I can make a decision about every day, that will affect, number one, the revenue and the profit of the company and that ultimately will affect the brand. So it’s more looking for those things that I can control.
Stacy Jones (16:20):
And so for any of our listeners right now, who are like, “Okay, I want profit. I’m going to listen to Matt. Everything he says, I’m going to do. I want to make a gajillion dollars. That’s my goal. I have no problem saying that I am money hunting and green driving. I want success.” Strategy, what is part of that? How do you drill into that?
Matt Bailey (16:45):
I love how you set this up, Stacy. I love it because you want to make profit? How do we make profit? See, this is all driven by questions. And I tell people if you want to become really, really good at analytics, become amazing at asking questions. And so how do we make profit? Well, we make profit by, we can increase the number of sales we get in a month, we can do it by increasing the average amount of sales. We can go from an average Cart of 20, to an average Cart of 30. That increases profit. We can also increase the rate at which… So now we’re thinking, not just in terms because usually when we say we want to increase sales, what I see is many marketers immediately running out and going, “We got to get on TikTok,” and they’re equating TikTok with sales. And it’s, “Wow, we’ve got so far to go before you even start thinking about TikTok.”
Stacy Jones (17:43):
Well, because they think that TikTok is going to be the Kim Kardashian magic hair gummy that’s going to sell out because it’s like the world of diet teas and again, hair growth and cellulite, actually, removal on your body. These magic things are going to be the wins.
Matt Bailey (18:03):
And at that point, you’re not a marketer. You’re a media buyer. So let’s think like a marketer. If our goal is to be more profitable, we can do it by getting more customers, getting those customers to spend more, more often, retain more customers and get them to recommend new customers. So we think about, “Oh, okay, those are the activities that make us profit. Now, how do we go about executing these activities that make us profit and to achieve that?” And so now it should cause you to rethink your content strategy, your media strategy, I’m grouping all these things. It’s one strategy. It should make you rethink your content, your media, your approach, your distribution, the channels you use because now I have five things that increase my profit, what am I doing in each of those five areas?
Matt Bailey (18:53):
If you’re not focused on growing the customer base, increasing the loyalty, rewarding those customers, taking care of them so that it results in increased sales and increased rate of sales and increased referrals, then you’re missing half of your marketing right there and you’re focused on acquisition, which is the most expensive part of your marketing. And so when you’re focused on those specifics of, “I’ve defined I want to make profit. These are five ways I can make profit. How am I doing that?” Now, you naturally have measurable goals to reach all of these areas because in those five areas, what are the data points? What are the metrics that show that I am meeting each of those five areas? Well, I can start with average Cart amount. What was the average Cart amount last quarter? What’s the average Cart amount this quarter? Did I improve it? If so, that’s one step to becoming more profitable. And so it’s those areas where now I’m simplifying the data that I need to show the trajectory that the business is on.
Stacy Jones (20:04):
How hard does this get to actually be able to dial in and drill down into what is the trigger to making these things happen when you are a company that might do multiple things in different ways in order to attract those impressions, that engagement, that potential buyer?
Matt Bailey (20:27):
It’s a big journey and that’s where I love doing this when I not only have marketing but I have different departments together. And this is where I like merging the analytics piece with the strategic, with the customer journey. Let’s look at every place where there is a touch point with this customer, what’s happening? What’s it driving? Where’s the progression? Where are we moving them to? Because marketing just can’t look at this by themselves and own it without the input from other departments and understanding, “What are the opportunities along the way that we might it be missing?” So when you get the entire organization together to discuss what makes this machine run, you can’t help but find the areas where there’s money left on the table, where there’s connections that aren’t being made because marketing’s running the show. And that’s where it needs an organizational type push to develop a, “Here’s where we are. Here’s where we want to be and with all the players giving their input.”
Matt Bailey (21:40):
I see too many times, we used to joke, when we would do conferences, I’d be on the stage. I’d give a lot of advice and then marketers would go back to their company and they’d go into the IT room, just sort of open the door, let the light come in and everyone’s covering their eyes. Then, “This is what I want to happen and it has to happen now because I heard it at a conference,” and they leave and the IT people just simply laugh and wave them off because they know that they don’t know what they’re talking about. But when you involve other departments, you get that immediate input, you learn the reality of what it would take to do this and how does that work and how can we implement it? And that’s where I find the magic is, when you can get an organizational wide input in this journey and how we’re utilizing media in the journey, channels in the journey, to make all that happen.
Stacy Jones (22:33):
We have a lot of listeners and just a lot of brands who are out there who have traditionally over the years, kept marketing and sales departments separated. And there’s been a big move to bring those together and to house them over the last decade, really, of how do you make something that’s a healthy organization? Some organizations get it, some don’t. But what you’re talking about here is not just marketing and sales. You’re talking about all of operations. You’re talking about all of the different divisions within a company where they might actually have ownership of a different piece in the marketing funnel that they could to be contributing to.
Matt Bailey (23:11):
Absolutely. I mean, I started out in sales and then I went into marketing, so for me, it’s like a natural, “It should be working together.”
Stacy Jones (23:22):
Doesn’t make sense if you don’t.
Matt Bailey (23:24):
Absolutely. But yet there’s also, if you’re a software company and you’re marketing it but you don’t understand some of the technical stuff, how can you truly be marketing it? You’ve got to know the language. You’ve got to know what these things mean. So, absolutely, there is such a lack of integration in so many companies and I think that keeps marketing behind and when marketing’s behind, who’s driving the analytics? How do we know we’re measuring the right things?
Stacy Jones (23:55):
There’s almost a position that’s needed at companies to bring and unite these together. I’ve seen it work well at larger corporations. I used to work with Phillips and they had this with their individual brands, where all the brands from lighting, to consumer electronics, to medical, would all have their own marketing initiatives and plans but they were still trying to build the Phillips corporate umbrella, overall. And they did this where, at a high level, they were working across the board with the different team leads but then also trying to funnel down. And that seems to me, a plan for companies, you might not need to have a lot of different brand categories to do this but to look at your team leads, look at it, for anyone who’s listening, who’s read EOS and knows traction as an example but finding your implementers, your integrators and your company who are overseeing and getting them involved on a day-to-day.
Matt Bailey (24:52):
Absolutely. I think that’s going to be probably a high level, a highly skilled job that’s going to be in demand over the next five years, is someone who understands, not just the marketing but understands other areas, sees the opportunities, the gaps and is able to, here’s the thing, communicate. Communicate to each of these areas, which means they need to have an understanding of these areas in order to unify them or, “Let’s create a team, let’s make this happen.” That I think is a rare and valuable skill moving forward.
Stacy Jones (25:29):
I was just talking to a team member who at her former job was responsible for social media and posting the different styles, looks, pictures of the products that their company was selling. And this individual had someone come to them one day, just super upset because they were posting pictures of items on social that they were out of. They were sold out. They didn’t have these things anymore. And the individual’s like, “Well, how would I know that? Why isn’t someone in the warehouse letting me know that, that’s not something that we should be pushing and promoting anymore?” And this is an issue at a lot of companies.
Matt Bailey (26:08):
Oh, it’s everywhere. Everywhere. I mean, very similarly, I was working with a company and they were complaining about the social team has no clue the profit margin and they’re pushing all the cheap stuff and he was like, “But we don’t make any money on it.” And so again, there’s a problem there with integrating your product with the business side, with communication, it’s all there.
Stacy Jones (26:37):
Matt, how can our listeners learn more about you? How can they find you?
Matt Bailey (26:41):
All right. I am @sitelogic.com, S-I-T-E not S-I-G-H-T. S-I-T-Elogic.com. I also have an online education portal that I’ve been developing and right now I’m developing a three part analytics course. Part one is launched, part two and three will come very soon and that is @learn.sitelogic.com. And then the Endless Coffee Cup podcast, which you referenced, so thank you.
Stacy Jones (27:10):
Perfect. What else do people need to know? How else are you approaching? You’ve figured out, “Okay, you need to have a strategy,” what now?
Matt Bailey (27:19):
Wow. After strategy, we’re breaking down and this is in one of the courses where I have a spreadsheet where we just go step by step, by step. Basically what I’m trying to do is push that marketer who wants to do TikTok all the way to the end of the conversation because why are we using TikTok? What works good on TikTok? Does it work for us to use that? So it’s more questions. Is this good for us? My advice to people is to use social media the way that they use you. All right? They’re using you to suck on the content out to build their business and if we don’t see social media in that same light, that they’re vampires. They want our content and what are they going to give us in return?
Matt Bailey (28:06):
So approach your channels with that kind of healthy skepticism that, “I’m trying to reach people and pull them to my site. How do I make that happen?” So we should take a deeper look at the content because we’re trying to move people, take action and how do we do that? The other side of it and this is where I love working with marketers is, once we start understanding the data, once we start seeing what’s happening, how well can you communicate it? How well can you communicate this to the decision makers that if you see, “You know what? Mobile users, we are not converting them at a high enough level, how can we change this?” And how do you move that opportunity? How do you communicate it in a language that the C-suite understands? And so working more in, not just data storytelling but presentation skills, persuasion skills. How do we tell a good story in language that the C-suite understands to get the buy off, to make changes? I love working with marketers right now on that kind of stuff.
Stacy Jones (29:15):
That’s awesome. Any parting words of advice to our listeners today?
Matt Bailey (29:22):
Don’t be afraid to look stupid. I hear so many times when companies are working with an agency and the response is, “I didn’t ask any questions in the meeting because I don’t want to look stupid.” And when I work with even the large companies, the brands that you said, there are people in the brands, when they work with the agency, they were afraid to ask questions because they don’t want to look stupid. And then some even say, “I don’t even know the questions to ask.” So I guarantee you, if you ask those questions, number one, you’re not going to look stupid. I just asked what an impression was and got 12 different answers. You’re not going to look stupid by asking someone, “How do you define this? What does it mean?” Don’t be afraid to ask questions. Don’t be afraid to look stupid. As a matter of fact, who you ask that question to, they’re going to have a fear of looking stupid.
Stacy Jones (30:16):
I think that at our team, we spend a lot of time trying to make sure that the questions are not there. And so I sometimes look for my slower to learn, my slower to grasp onto individuals and I actually, I love them. I love that their minds sometimes work in a different way because they’re hungry to understand and so they will ask questions and I try to nourish and get them to feel comfortable. And everyone else might be sitting around going, “Really?” But I guarantee that what this person is saying and asking, actually fills in the blanks for everyone who never even allowed their brains to go there and the ability to be vulnerable, to ask for these questions.
Matt Bailey (31:09):
I am so glad that you nourished that because as marketers, when someone asks a question in a meeting, like you just said, you can feel the air and the, “Oh my God, we’re here for another five minutes.” And so many people when I shut that down, “Let’s move on. Let’s get out.” But when you allow that inquiry, when you allow that, “Let’s define this, let’s set an expectation.” What you’re doing is setting the ground rules. You’re setting a shared understanding of how we’re going to define it, what we’re going to do, how it’s going to happen and the more of those things that are established, the more everyone stays on track, speaks the same language, has the same goal.
Stacy Jones (31:52):
So that’s moving the conversation beyond what your specialty is, into, all of our listeners, if you have not established a corporate environment where you have enabled people to question and to ask and to dig in, you are never going to be able to be as successful as what Matt can help you with otherwise. So you have to figure out your own corporate culture along the ways that will impact your marketing.
Matt Bailey (32:16):
Question asking is subversive, I will warn you but the more you encourage it, the more you will question what we’ve always done it this way and you can’t [crosstalk 00:32:28]
Stacy Jones (32:28):
Don’t get the questions that you always want.
Matt Bailey (32:29):
But it will challenge you to grow.
Stacy Jones (32:33):
Yes. You can be put in lots of uncomfortable positions along the way, too. Well, Matt, thank you so much for joining us, loved it. I loved the fact, especially about the fact, impressions are not impressions.
Matt Bailey (32:48):
Yes, absolutely. If that’s one thing people take away, I’m happy.
Stacy Jones (32:53):
And to maybe stop going for the numbers versus what actually matter to you.
Matt Bailey (33:01):
Absolutely. Thank you so much, Stacy. This has been a real pleasure.
Stacy Jones (33:04):
You are absolutely welcome. And Matt, really do appreciate your time to shed the light on things that people don’t necessarily dive into because I don’t think it’s that it’s boring to them, I think it’s confusing.
Matt Bailey (33:19):
You just hit the nail in the head. I think that’s it. People are intimidated by analytics and why shouldn’t it be confusing? We have a dozen definitions for one word and marketing itself is inherently full of these types of words.
Stacy Jones (33:39):
To all of our listeners, thank you for tuning in to another episode of Marketing Mistakes (And How To Avoid Them). I look forward to chatting with you this next week and until then, if you do want to know how you can get maybe a social influencer to help move the needle a little bit but it’s not going to drive sales, great for brand awareness I’m telling you, reach out to Hollywood Branded and you can chat with our team and learn a little bit more about how you can make something that moves the needle happen and have a great week until I chat with you next time.
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