EP371: Expert Voices: Storytelling for Impact and Influence With Jeff Bartsch | Story Greenlight

Stacy Jones: Welcome to marketing mistakes and how to avoid them. I’m Stacey Jones, and I’m so happy to be here with you all today, and I want to give a very warm welcome to Jeff Barch.Stacy Jones: Jeff is the founder of Story Greenlight, a company that empowers experts and professional advisers to enhance their messages and achieve impactful results in their business and personal lives through the transformative power of storytelling

Stacy Jones: with over years of experience in the entertainment industry, Jeff has made a lasting impression on the storytelling landscape, and his expertise has influenced content. Creation for renowned entities, such as ABC. Nbc. Universal, Disney Apple, and others.

Stacy Jones: Jeff’s insights on storytelling have garnered attention from publications like Time Magazine, U.S.A. Today and Associated Press and his perspective on the profound influence of storytelling on consumer lives has resonated with readers worldwide

Stacy Jones: through Story Greenlight, Jeff and his team are revolutionizing how experts and professional advisers share their stories. Believing that everyone possesses the potential for impactful storytelling, Jeff encourages individuals to amplify their voices, expand their client, reach and leave a lasting legacy.

Stacy Jones: Today Jeff and I may delve into the profound impact of storytelling and discuss strategies, to assist marketers and entrepreneurs in effectively conveying their messages to achieve tangible outcomes in both their business and personal lives.

Stacy Jones: We’ll learn what works from Jeff’s perspective, what should be avoided, and how some businesses just miss the Mark

Stacy Jones: Jeff, welcome, so happy to have you here today.

Jeff Bartsch: Hey, Stacy, I am looking forward to geeking out on this because I know you think about this stuff a lot, too. So this is, gonna be good

Stacy Jones: absolutely. I love storytelling like it’s part of our core business. Everything that we do a Hollywood branded is about partnering brands to create authentic stories with. So I love going and talking about how this all happens behind the scenes of content, and how people can actually craft commercial storytelling in a way that people will be more receptive to it. But how would I love to do? Start off? How did you get here today?

Jeff Bartsch: You know it’s it’s one of those things where if people look me up and they say, Oh, well, Jeff, you you spent years in Hollywood.

Jeff Bartsch: shaping content for Hollywood. Well, that’s where you learned about storytelling. And the the thing is, that’s true. But it really started a lot earlier than that, as these things tend to.

Jeff Bartsch: I actually started. Classical piano training at the age of .

Jeff Bartsch: And people who say, Dude, that’s piano training. But how does this? How does this connect to storytelling. I’m I’m gonna get to get there because

Jeff Bartsch: the first years of my life I was known as Jeff, the piano guy, and it was one of those things where II got really good at it. And I started gravitating towards classical music. For people who are familiar with classical music. II really loved Bach and Mozart because it’s super clean, super technical.

Jeff Bartsch: And you could play the notes on the page. And everyone thought you were amazing. And so people say, Jeff, you’re such an amazing piano player, and I strut myself and walk around and think that I was all that.

Jeff Bartsch: And so turns out I’m and I got a lot of practice. I put in a lot of reps on Sunday mornings because I did a lot of music in my church growing up. and

Jeff Bartsch: there was a day when I was in elementary school when an older church musician approached me, and she said, Jeff.

Jeff Bartsch: you know it’s all well and good to play the notes on the page. but when you get older you need to learn to play from your soul.

Jeff Bartsch: And so I was in elementary school. I was about or at the time, and I didn’t say this, but inside I was thinking. I’m doing. I’m doing what I’m supposed to do. I’m playing the notes on the page, and everyone says that I’m doing great. So I think this lady is full of it.

Jeff Bartsch: and I just thought it was the stupidest thing I’d ever heard until years later. people started changing

Jeff Bartsch: to how I was playing

Jeff Bartsch: with my music, and instead of saying, Oh, Jeff, you’re so amazing! They said, Jeff, the way you picked that song.

Jeff Bartsch: That song was the perfect message that I needed to hear today. Thank you so much. And they would also say, every once in a while someone would say, Jeff, the way you played that song

Jeff Bartsch: brought me into an encounter with God today. Thank you. Thank you. Thank you so much. And I thought, Whoa, there is something way way bigger going on here than just me.

Jeff Bartsch: and what I was learning was how to take a regular message, just notes on the page and elevate them to something higher. to a way that really connected with people. And that’s what I’ve been doing ever since. And that’s what I’ve been helping people do ever since.

Jeff Bartsch: Whether it was video and high school, whether it was radio and college, whether it was going out to film school in La, whether it was spending the next years in La.

Jeff Bartsch: taking regular content and elevating it into moments that people connect with and resonate. That is, that is what I’ve been doing all this time my whole life.

Jeff Bartsch: And it’s and and I found

Jeff Bartsch: that the tools to do that can feel complex. But they can really be boiled down to some very simple things when you look for them.

Jeff Bartsch: Well, I will first say that for a year old is very hard to have soul so true story, especially for especially for a kid who was far more interested in books than people. I mean I was. I was. I was the book worm, and I just I thought emotion was stupid.

Stacy Jones: So I think that you know your your story of your own life, of how you became a storyteller is something that you know would hit home, I think, to a lot of creatives in general, because what you were doing was you were finding in essence, and you were actually bringing to life and putting emotions to it. And that is what storytellers do with content with television, with film, with music of all types. So

Stacy Jones: when you worked in Hollywood. What was the first thing that you know sparked and really taught you that this elevated storytelling experience was more than just sitting in an editing bay and connecting the dots.

Jeff Bartsch: you know it was. There was a moment.

Jeff Bartsch: There’s a moment also

Jeff Bartsch: that has roots as a kid. but which I won’t go into all the details. But basically, I spent years and years playing with Legos.

Jeff Bartsch: And I build model models of Legos. I even build a camera Crane with a little guy with a movie camera on the end of a camera crane. There’s a picture of me with his Lego model, and I was thought to myself that if I ever got to right on the end of a camera crane

Jeff Bartsch: that that would mean that I’d arrive, that I that was a kind of a line in the sand that I’d be able to say, Hey, this is cool, and so there is the. There’s a time on one of my first network television editing gigs was for a show called Super Nanny on ABC. And it was this British Nanny coming over to help American kids.

Jeff Bartsch: but

with establish

Jeff Bartsch: order instead of chaos in the in these American families homes. And I got to put together the last scene of one of these episodes during the first season of this show, and

Jeff Bartsch: it was this one, it it it was taking all these Lego pieces instead of plastic building blocks. It was taking

Jeff Bartsch: the shots. It was taking the sound bytes. It was taking the music. It was taking the knowledge of what had happened with his family, and what impact this lady had had in their life. And this was all coming to an end, and they were saying goodbye. They’re giving each other hugs and sound bytes, saying, you’ve changed our lives forever. Thank you so much. I don’t know how I can thank you, and I put together. I chose this orchestral

Jeff Bartsch: kind of modern orchestral piece of music which talked about this journey coming to an end. gal gets that the the Nanny gets into this British taxi.

Jeff Bartsch: She drives off literally drives off into the sunset, and the camera

Jeff Bartsch: is following the taxi driving away, and the camera rises up on the camera. Crane

Jeff Bartsch: and I just absolutely lost it. I’m going.

Jeff Bartsch: I’ve achieved a dream.

Jeff Bartsch: this, this is there. There is so much more powerful here because I’m feeling things. I’m feeling things. This isn’t just.

Jeff Bartsch: I’ve seen from a reality television show. This is making me feel things. And it took me a very long time, it it to to be able to put words to that. But when people are able to feel things about

Jeff Bartsch: stuff that might ordinarily just sit kind of flat on the surface. When we create attachments below the surface to what I call the things under the thing that’s when emotional impact really starts to take place.

Stacy Jones: And how do you bring that out, you know? Do you have to be a seasoned vet who really understands and sees all the nuances? Or is there a way that people can kind of feel this out and and come to it themselves when they’re working on content.

Jeff Bartsch: I think. Well, number one.

Stacy Jones: it is available. It is absolutely available to anyone who seeks it.

Jeff Bartsch: Any business, any brand? Anyone who says, Okay, well, what is my product? What is my service?

Jeff Bartsch: You know it’s you know, is, is it a physical thing? Is it? Is it? Is it an intangible thing where basically, some way, your product or service is helping the people that you serve. And so if we say, Okay.

Jeff Bartsch: you know how. How about an example? What’s what’s a typical kind of a client that comes to your agency for product placement. What kind of placement could be brands of all sizes? So let’s just say that it is a fortune. brand who is trying to showcase a new product launch that they’re doing. Okay, so is it physical product? Then it could be anything. It could be physical product, it could be a

Jeff Bartsch: But let’s yes. Let’s say that it is a how about athletic apparel?

Stacy Jones: Athletic apparel’s great. Okay? So athletic apparel. Say.

Jeff Bartsch: maybe a a special line of jerseys, or a special kind of shoe, or something like that

Jeff Bartsch: fastest person on your team.

Jeff Bartsch: And so the thing on the surface that we’re talking about.

Jeff Bartsch: It’s something you put on your foot. It just kinda sits there. But

Jeff Bartsch: when you start thinking about, okay, what does this? What does this shoe represent

Jeff Bartsch: what you know? And this is part of the bigger brand conversation. But just in this case, what does a shoe represent? Well, it’s something you you can say. It represents protection for your foot. Well, okay, well, that’s not really

Jeff Bartsch: gonna set the world on fire. But you already said so, okay, this shoe makes you the fastest runner on your team. Oh, okay. So

Jeff Bartsch: who is going to buy the shoe? And what do they want? If your if you know if your target audience is in high school or in college, and the biggest thing that they want. the biggest thing that they want is to say.

Jeff Bartsch: this is, yeah. I want to be amazing. I want to fat. I want to be fast. I want to win. I want to know that all the blood, sweat and tears, and all the Am.

Jeff Bartsch: Trainings that I’ve been putting in that have sucked out loud. I wanna know that this was all worth it, and I believe that this shoe will help me get that. It is a tool to make you the master of your craft. Yes, absolutely. And so when you, when you and I

Jeff Bartsch: create a message built around the idea of okay, this isn’t just a shoe. This is mastery. This is striving to be all that you can be. This is the idea of

Jeff Bartsch: triumph, of knowing that everything that you’ve been doing is worth it.

Jeff Bartsch: When you, when we start create creating messages around that.

Jeff Bartsch: That is, when people start feeling things about a shoe. And this happens all the time Nike has been doing it

Stacy Jones: forever.

Stacy Jones: They have.

Jeff Bartsch: So people start so people can start feeling things.

Jeff Bartsch: And that’s one of the core elements. When you have a story that actually, that that actually is crafted

Jeff Bartsch: with the audience in mind.

Jeff Bartsch: with the emotional and psychological desires of the audience in mind. And I will say.

Jeff Bartsch: though, though a good section of my career has been in the entertainment industry.

Jeff Bartsch: These ideas are not just for Hollywood. They apply.

Jeff Bartsch: they apply to anywhere where people are selling a product or service, because even if you’re A B B Company selling enterprise, level security software.

Jeff Bartsch: you can connect, you can connect to deeper level ideas

Jeff Bartsch: with your messaging. Then just Hey, this is a software that keeps out the hackers. You know.

Jeff Bartsch: it is possible to do this for absolutely anything.

Stacy Jones: And so when you’re working with companies, where do they go wrong with all of this? What have you seen? That is their first kind of misstep that people take when trying to craft their brand story and it doesn’t necessarily get hit at the ballpark

Jeff Bartsch: when you have people who are looking to

Jeff Bartsch: craft brand messages. A lot, and I will say it’s a lot easier if you’re working on things as an individual level. A lot of the work that I do is worth is with business experts and leaders. And so it’s a lot easier to say, Okay, well, let’s make this super personal because it’s let’s build this around messages that you’ve built

Jeff Bartsch: and experienced in your life as a person that I mean, you’re immediately farther ahead when you can introduce a specific person into the story when you’re going broader in terms of a brand.

Jeff Bartsch: then you really really have to drill down to, as I know you and your team. Do you have to really drill down to? Who is your brand?

Jeff Bartsch: What is it about? What does it represent?

Jeff Bartsch: And when when people try to think about that. And then they say, Okay, we’ll have. We have this brand identity. This is who we are. This is our personality. This is, you know, these, there are values. This is what we stand for. This is kind of the thing. Then they say, Hey, let me tell you a story about our brand.

Jeff Bartsch: We started out like this. And then we did this. And then we did this. And then we did this. aren’t we amazing? And everyone says. and now

Stacy Jones: and they don’t really know why.

Jeff Bartsch: But a lot of the times it’s a. A. A lot of the times people when they seek to tell a story number one. They don’t have anything that they’re driving for in terms of those deeper emotional connections, those psychological foundations of things number one. They also, when they seek to tell story a lot of the time they make it way too broad.

Jeff Bartsch: They say we have, we, you know. we start out like this, and then we did all sorts of kind, all all sorts of things. And it it it’s like

Jeff Bartsch: you’re. It’s like you’re in, la, and you go up to Mulholland Drive, and you look over the whole city. And you say, Dang, think about all the history in this city in that valley, hanging just right down there. And you say, Oh, this is a. This is a big, broad view.

Jeff Bartsch: But what are you really gonna

Jeff Bartsch: latch onto? There’s very little that you can latch onto from this big, broad vista. I think that’s what a lot of people do when they’re crafting.

Jeff Bartsch: brand messaging, and specifically stories attached to a product or a service, or their brand, or their founder, or anything like that. It goes way too broad, and there’s nothing for people to latch onto. They forget the heart.

Jeff Bartsch: Yeah.

Jeff Bartsch: Yeah. Well, cause the the the heart is so tied to people

Jeff Bartsch: and individuals. And a lot of the time

Jeff Bartsch: people will try to tell a story, and they’ll say.

Jeff Bartsch: Okay, alright. So let’s let’s let’s tell this story about

Jeff Bartsch: a person.

Jeff Bartsch: and they’re they’ll say, Okay, well, this person did this, and this and this and this and this and this and this, and so they make it more specific.

Jeff Bartsch: But they don’t actually have a structure that people can latch onto, they have this whole and and and and and thing. whereas when you look at

Jeff Bartsch: even the most

Jeff Bartsch: well, when you look at even the most basic story structure.

Jeff Bartsch: You always have to have some sort of idea of.

Jeff Bartsch: The idea of this is where we are.

Jeff Bartsch: Here’s what’s keeping us from getting what we want.

Jeff Bartsch: So here’s what we’re doing to to get over this obstacle. You have ideas of agreement, you have ideas of contrast, and then you have consequence. I mean any kind of a story. If it doesn’t, if it all, it all just tries to say. And this happened, and to this happen. And this happened. There’s no narrative

Jeff Bartsch: gravity, there’s no narrative traction to pull things forward.

Stacy Jones: And so with this. Is there a best way of honing in on what that heart is, you know, because people do. Everyone, you know, looks at something, and they want to include the entire

Stacy Jones: kettle along with. That’s key ingredients that they really need to actually be showcasing. So how

Jeff Bartsch: do you go? And you figure this out? The piece that is the beat of that heart. Sure, one of the things that one of the things that people can very easily get sucked into is the idea of

Jeff Bartsch: story structure. And

Jeff Bartsch: if you go to a Hollywood screenwriter and you say, tell me about story structure. Their eyes will light up and they’ll tell you about the plot points that you have to have, and they have to be all perfectly lined up, and everything has to be working right, because if anything is out of place.

Jeff Bartsch: Everything is ruined. Well. the good news is especially in business.

Jeff Bartsch: When business communication and business storytelling. We don’t have to have a whole lot of plot points. Nor should we

Jeff Bartsch: long

Jeff Bartsch: format content. That’s what requires a lot of what requires more moving points in terms of shaping something to keep the audience’s attention. But when we have

Jeff Bartsch: business content, when we have business content, out of times, we’re going short form. And so the really, the the fantastic way is to say, Okay, what is really the core of all this? I mean, we can talk about heroes journey we can talk about save the cat. You can talk about act structure all the things. But really you don’t. The core of all that is far more simpler than that, and it goes back to this idea that I kind of touched on a little bit. It’s

Jeff Bartsch: It’s actually something that was found by a gentleman by the name of Randy Olson.

Jeff Bartsch: He is a former scientist who ended up becoming a screenwriter in Hollywood, and then he went back to the world of science to say, Hey, scientists, here’s how you can actually

Jeff Bartsch: be more effective in con in communication. He has this idea called the Abt framework, and it stand. It’s an acronym that stands for and but therefore.

Jeff Bartsch: and it’s the idea of every story

Jeff Bartsch: is based around the forces of agreement. contradiction, and consequence.

Jeff Bartsch: and you can represent that by the ideas of, and but therefore we have our hero. We have our product, we have our service, and this is how it can make things better.

Jeff Bartsch: But this is what get actually, let’s back up. We have our end audience, member, our end client, our end user.

Jeff Bartsch: This is what they want.

Jeff Bartsch: But this is the thing that’s getting in their way. Therefore they fought, they they strike out to find. Okay, what? How can we? How can we find this and this product. Yes, yes, they act, they need these elements of they, they need these basic elements. And so when you have this idea of, and but and therefore and you build a story around those

Jeff Bartsch: that contrasting idea all of a sudden you can start digging into. Who is that audience? What do they want? What’s keeping them from getting it?

Jeff Bartsch: What do they do to try to fix it? And how could how does your product and service come alongside and make that possible, because that is where, when you set up all those ideas with the hearts and minds of the end user.

Jeff Bartsch: then you can come alongside with your product or your service and say, Hey, here’s how we can help.

Stacy Jones: And you’re more relevant. That’s what you’ve really done is you’ve created a story that is going to engage because someone is going to not only find it reminiscent, potentially of some of the content they might see and go after on screen that is crafted to get their interest. But it’s it’s repositioning the brand into being a hero as well.

Jeff Bartsch: Well, I mean, it certainly can be.

Jeff Bartsch: It’s a lot of people talk about the idea of well, who is the hero. and I do believe that I do believe that Brands can be the hero

Jeff Bartsch: because of the products and the services and the way that they help people out.

Jeff Bartsch: I do think at the end of the day, as as Donald Miller says in his building story brand concept, he always says that

the ultimate way

Jeff Bartsch: to build something is to say that the audience is the hero.

Jeff Bartsch: Yeah, we’re so basically, we all, as the people in in the marketing, in the business world, we all get to be yoda minus the green skin in the air here.

Stacy Jones: Yeah, what are some of the other things that people go wrong with with content?

Jeff Bartsch: Sure, I would say a a lot of times people go wrong when they’re telling a story that they don’t really know

Stacy Jones: what the purpose is.

Jeff Bartsch: They don’t really build it with the end in mind. You know, Stephen Covey always talked about, and the idea of building something beginning with the end in mind.

Jeff Bartsch: And when you get to the end of a story. I mean, you might have the the greatest story ever.

Jeff Bartsch: But if there’s no reason to connect it.

Jeff Bartsch: that it that it has a direct connection to what you’re using it for, and it actually means something to your audience.

Jeff Bartsch: Then it doesn’t matter if you’ve told the most amazing story in the world. If it’s not connected to the direct use that it’s being used for, it’s gonna fall short, if not straight up, fall flat.

Jeff Bartsch: There’s a you know. I’ve been listening to a a whole bunch of podcast. Episodes. For you know, listening to how guests

Jeff Bartsch: talk about what they do, how hosts talk about what they do. And there, there’s one time in particular where I was listening to this host say, yeah, we have this thing that we did. And we was we were working with this client, and it turned out great. And I just thought, Isn’t this an amazing example of what we can do?

Jeff Bartsch: And just kind of let it sit there. I’m going.

Jeff Bartsch: I mean, I like you, dude. but dang that sound that it it ends up feeling a little self serving cause. I don’t know what you’re trying what point you’re trying to get to.

Jeff Bartsch: And so, unfortunately, it was a well told story, but it ended up not really fitting the purpose for what it needed. There, there. There was no specific reason that the audience needed to know that.

Jeff Bartsch: So that’s one of the major things. The idea of having a specific reason that you tell the story and directly connecting the story to that purpose.

Stacy Jones: And when you’re thinking of stories and telling and producing. Do you think a lot of people jump to? Oh, that’s going to be more expensive approach to actually create this, you know, commercial content versus what I might be doing otherwise. Are they getting lost in the fact that

Stacy Jones: the basis of that content

Stacy Jones: can be created without necessarily additional, you know.

Stacy Jones: costs, besides the sculpture of who is doing it. Yeah.

Jeff Bartsch: I do think that people tend to get distracted by

Jeff Bartsch: the vehicles for delivering, for for creating and delivering the message.

Jeff Bartsch: I think a lot of times. People forget that the real core. the true power

Jeff Bartsch: of you know, the true power of a Hollywood blockbuster blockbuster, for example, doesn’t come from the fact that it has million dollars in its production budget, and that it has an entire army of people

Jeff Bartsch: on set.

Jeff Bartsch: The power of it comes from the ideas in the script

Jeff Bartsch: at the very beginning.

Jeff Bartsch: because if those ideas aren’t set up in a right way, that they are, that they are fed into this vehicle, that

Jeff Bartsch: you know that that are executed in in a way that will make sense for this message. Well, if those ideas aren’t in aren’t in the right place. To begin with.

Jeff Bartsch: you’re in trouble.

Jeff Bartsch: I think a lot of people also say, Well, okay, they they also forget that you don’t have to have a huge huge vehicle to deliver a powerful message. It can be

Jeff Bartsch: a one-on-one conversation it can be. It can be just a few sentences through an email.

Jeff Bartsch: That is where the true power of the stuff ultimately lies. Everything else is the vehicle.

Stacy Jones: And so from how does someone get started? Where do you think the first point to get going is

Jeff Bartsch: if someone is in business and they’ve never really considered

Jeff Bartsch: how to bring these kind of things to life.

Jeff Bartsch: Frankly, I think the I think the best thing to do would be to talk with someone who is

really familiar with marketing.

Jeff Bartsch: and also not just not just the idea of

Jeff Bartsch: you want to talk to someone who is going to be who knows the ideas of marketing, not just for the ideas of okay.

Jeff Bartsch: they’ll they’ll come to you. And they might say something, okay. Well, Le, let’s talk about the features of your things. Let. And and we need to talk about more than the features. We need to talk about the benefits you know. Why is this important to the audience, or why is this important to the end user? I’d say you want to look for someone

Jeff Bartsch: who wants to go even deeper than that. Not just not just features, not just benefits. Talk to someone who says.

Jeff Bartsch: What does this really mean?

Jeff Bartsch: What is the meaning that we’re wanting to create in the world? And how do we attach

Jeff Bartsch: your product or your service

Jeff Bartsch: to that meaning that we

Jeff Bartsch: develop and that we agree upon together? Because, you know, a lot of people talk about. you know, when Apple released the the ipod back in the day everyone was talking about. We have an player. It can put MB of songs on it, and everyone says, That sounds cool. But

Jeff Bartsch: what does that do, you know? And then along comes Apple, and they say, Okay, well, you can have , songs in your pocket, and everyone says, Oh, I get that. And so that’s held up as an example of Okay, well, this is marketing that that talks to what audiences want.

Jeff Bartsch: I say it goes a level deeper than that. I say that it’s about. It’s not just about having

Jeff Bartsch: the , songs in your pocket. It’s about the freedom

Jeff Bartsch: of having that those songs in your pockets cause when you saw those commercials and you saw those silhouettes, those stylized silhouettes dance, dancing around and spinning. That’s what they were talking to. They were talking to the freedom of having the music, the soundtrack of your life. Now it’s available to you anywhere you want

Jeff Bartsch: to me. The ipod was about freedom, not just music.

Jeff Bartsch: So back to your question, the idea of, how do we get started? Talk to someone who is going to say, Okay. how can we take these areas? How can we go down to these deeper level areas about what really matters to your people.

Stacy Jones: And so

Stacy Jones: how can our listeners, if they’re ready? And they’re like, I wanna learn more about this? How can they find you, Jeff? Where would they reach out?

Jeff Bartsch: The number one place that they can go is go to one. URL. I’ve got one, URL specifically for your listeners. It’s called it’s story greenlight.com slash marketing mistakes. That’s story, greenlightcom slash marketing mistakes.

Jeff Bartsch: It’s got some links there to my own. Podcast it’s also got a free worksheet that gives specific steps

Jeff Bartsch: how to start digging into this stuff for yourself and of course. If there’s if there’s a time. That comes where you want to actually get some help. There! There’s a way to get in touch there, too.

Stacy Jones: That is fantastic. Where are what do you think is the number one

Stacy Jones: biggest mistake, you see. Besides, we talked about going too broad, right? And not finding that heart moment as well.

Stacy Jones: Is there anything else that have been number one? But is there anything else? You see that? Just markers stumble on themselves over and over again?

Jeff Bartsch: I think I think marketers.

Jeff Bartsch: I think there, there are a lot of different mistakes. Ii can say specifically within the B to B world. I think a lot of times. It’s really easy to remove the humanity

Jeff Bartsch: from this cause. People will say, Dude, we’re selling security software, or we’re selling. You know.

Jeff Bartsch: we’re selling machinery or something like that. And

Jeff Bartsch: When people say, this is, how are we gonna attach feelings or ideas, or deeper level philosophy to this kind of stuff?

Jeff Bartsch: That’s where people end up saying. Okay. here’s our thing. It’s pretty great at what it does want to buy it. And some people say Yes, and most people will say no. But when you

Jeff Bartsch: actually say. here’s what we have. we know who you are.

Jeff Bartsch: We know the challenges facing you.

Jeff Bartsch: That’s why

Jeff Bartsch: we’ve created this.

Jeff Bartsch: This will help you. Here’s an example of how it’s helped other people. It’s available for you. Now. would you like us to help you? It’s a completely different message. It’s a completely different message. So

Jeff Bartsch: when people say, Well, I, this is business marketing, this. It feels really boring, and it feels human list feel that it feels like human list is not a word, you know. I’m just kind of rambling er. But that’s okay. I said things in kettles and ingredients instead of a kitchen pot. So you know words today.

Jeff Bartsch: But yeah, if if people feel that there’s there’s not that your stuff doesn’t really lend itself to humanity.

Jeff Bartsch: I’d I’d encourage you to think again, cause there’s a lot of power available to this

Jeff Bartsch: for us to really bring change to the people who want to see change in their lives, and that that’s really what this is all about.

Jeff Bartsch: Helping people find change in their business and find change in their lives.

Stacy Jones: I was my husband left on sports the other day, and left the room and did something, and I was still sitting in there, and I don’t know. An hour past, and something else came up, and all of a sudden I was watching a triple, a infomercial

Stacy Jones: okay.

Stacy Jones: They did everything that you said they found the heart of Triple A. They found that people who had stories that were so catacomistic or awesome, like so bad, if they had happened, how they were on the brink of disaster and were pulled back, and the child was taken out of the car after being in the car for min and locked in the doors, or whatever, but they so well

Stacy Jones: parlayed a ability to relate and and make their employees the heroes actually. And that was really what the whole infomercial was with how their employees come to the rescue and and are able to save and make changes in people’s lives. And it was really well done. Actually.

Jeff Bartsch: I mean, how could you not want people like that on your team, you we all want people on our side

Jeff Bartsch: that’s so cool.

Stacy Jones: so just a small one out there. But.

Stacy Jones: Jeff, thank you so much for coming on today. Really appreciate it, and having you shed your the light on how to be a better storyteller.

Stacy Jones: Privilege, privilege, Stacey. It’s it’s an honor to be here, and to all of our listeners. Thank you for tuning into another episode of marketing mistakes and how to avoid them. I look forward to chatting with you this next week, and until then, if you have any questions about how you can get your brand into other people’s stories through product placement, integration, celebrity, partnerships, influence through marketing. Please reach out. And I’d love to have our team chat

Stacy Jones: have a great one.