(September 15, 2009) (Los Angeles, CA) Productions Branded, a division of Hollywood Branded Inc., has been hired by Paramount Pictures to oversee all product placement and brand integration for the upcoming film, Dinner For Schmucks.
Steve Carell and Paul Rudd star in this remake of director Francis Veber Oscar award-winning 1998 comedy concerning a renowned publisher, who encourages his friends to find the most pathetic guests possible for their weekly dinner party. In the remake, when a rising executive (Paul Rudd) finds out that his work superiors host a dinner celebrating the idiocy of their guests, he questions it when he’s invited, just as he befriends a man (Steve Carell), who would be the perfect guest.
Productions Branded will provide services for the production, including product placement and paid integration and source back end promotional partners. The results of these efforts could potentially help save Paramount Pictures hundreds of thousands of dollars in production costs.
“When a production company hires us to secure brands and products for their film, we focus on four areas: props, set, wardrobe and transportation,” said Stacy Jones, President of Hollywood Branded Inc. “Our efforts will enable the production to showcase quality products in their films and also save significant dollars in production costs.”
ABOUT HOLLYWOOD BRANDED INC:
Hollywood Branded Inc. is a full service entertainment marketing agency providing innovative solutions to increase global brand awareness and exposure while influencing consumers’ purchasing decisions using entertainment and celebrity-based platforms. Hollywood Branded Inc. creates proactive marketing engagements within the entertainment community with a focus on education highlighting marketing objectives versus market perception, while delivering a comprehensive ROI.
For more information on Hollywood Branded Inc., please visit hollywoodbranded.com.