BUILD THE COMMERCIAL MACHINE.
THEN HB TAKES IT TO MARKET.
Playbook builds the materials, rights, approvals and process. Active Representation is when Hollywood Branded starts sourcing, pitching, negotiating, executing and growing the partnerships.
Build the materials + process before we start selling.
This is the commercial operating system, not just a presentation deck. The Playbook also defines the commercial structure upfront so everyone understands how project dollars will be used before execution begins.
SALES MATERIALS
Partnership decks, one-sheets, category pitches and advertiser-facing materials.
SPONSOR ARCHITECTURE
Partner levels, inventory, category logic, packaging and pricing framework.
RIGHTS + APPROVAL MATRIX
Who controls what and what can actually be promised.
CONTRACTS + PROCESS
Deal templates, clearances, approvals, timelines and execution rules.
AD SALES CONCEPTS
Segments, vignettes, franchises and sponsor programs internal teams can sell.
INFLUENCER + CAMPAIGN BRIEFS
Creator concepts, PR extensions, social plans and campaign architecture.
LICENSING + RETAIL FRAMEWORK
IP rights, merchandise concepts, retailer hooks and product extensions.
TRAINING + ALIGNMENT
Education for producers, writers, departments, business affairs, marketing and ad sales.
Stop rebuilding brand relationships one title at a time.
For slates and production companies, HB can build recurring company-level partners and reusable infrastructure.
OFFICIAL COMPANY PARTNERS
Recurring categories like airline, technology, automotive, hospitality or beverage.
SHARED CATEGORY RULES
Protect value and exclusivity across the slate.
REUSABLE INFRASTRUCTURE
Carry forward legal, process, training and sales architecture.
RELATIONSHIP MEMORY
Keep contacts, rights, budgets, preferences and performance connected.
This is when HB starts selling - with the core team leading and [HB]Network specialists added where the work requires deeper expertise.
The partner universe is bigger.
BRANDS + SPONSORS
Paid integrations, category partners and official partnerships.
TRADE PARTNERS
Products and services the production would otherwise buy.
LICENSEES + RETAILERS
IP products, capsules, merchandise and retail programs.
CREATORS + TALENT
Influencer, creator, celebrity and social extensions.
MEDIA + PR
Earned media, paid amplification, co-promotion and launch support.
AD SALES + PLATFORM PARTNERS
Branded content, sponsor inventory and commercial programs.
Use the system yourself or have HB run it.
DIY
Take the Playbook and execute the strategy internally.
HB ACTIVE REPRESENTATION
Hollywood Branded sources, pitches, negotiates and manages the commercial relationships.
Every [HB]Network specialist operates inside the same HB operating infrastructure - same Playbook, same Radar, same reporting, same approvals and same accountability. They do not work in a silo.
Transparent project economics.
After any applicable subscription or retained program fee, the working project budget follows the same HB delivery architecture. The destination of the direct working budget changes by project, but the operating logic stays consistent.
Negotiation + Deal Architecture
Sourcing, vetting, contracting, commercial terms, rights, legal coordination and stakeholder management.
HB Team Time to Produce + Activate
Project management, approvals, content capture, talent logistics, production coordination, creator management, reporting, amplification and execution.
Direct Working Budget
Money going directly into the people and work that bring the program to life - production partners, talent, creators, media, vendors, content, events and other direct activation costs.
The 70% destination is project-specific. A licensing program, branded-content build, creator campaign, event, media program or production integration will each use that working budget differently.
Not one deal. A repeatable commercial system.
One relationship can expand into integration, content, creators, co-promotion, events, retail, licensing, awards and future titles.