BUILD THE MACHINE.
THEN TAKE IT TO MARKET.
Playbook turns the commercial strategy into something a brand can buy and a production can actually deliver. Active Representation is the separate step where Hollywood Branded starts selling, following up, negotiating and managing live brand conversations.
THE SALES AND EXECUTION INFRASTRUCTURE.
Which categories matter, what each has a reason to care about and in what order HB should pursue them.
Brand-facing materials, sponsor architecture, offer levels, rate logic, one-sheets and talking points.
Rights matrix, category restrictions, template deal structures, approvals, clearances and escalation paths.
What producers, department heads and business affairs should say, do and avoid when a brand conversation is live.
Internal handoffs, status tracking, reporting, fulfillment logic and the infrastructure needed to deliver what was sold.
How the first relationship can extend into launch, amplification, licensing, future seasons and future titles.
THIS IS WHEN HB STARTS SELLING.
Identify and prioritize brands, agencies, licensees, retailers and other commercial partners.
Take the approved story and offer architecture into the market with the right context and positioning.
Shape commercial terms, rights, inventory, exclusivity and execution obligations without overpromising the production.
Coordinate approvals, partner communication, delivery, reporting, renewals and the relationship history that carries forward.
THE RATE CHANGES WITH THE WORK. THE LOGIC SHOULD NOT.
A concentrated title, category universe and commercial mandate with limited logistical complexity.
More categories, more targets, multiple commercial modes or moderate rights and execution complexity.
A large, multi-workstream or studio-scale mandate with significant rights, territory, talent, logistics or stakeholder complexity.
DON’T BUY A TRADE WORKLOAD IF YOU DO NOT NEED ONE.
Use when sponsorship and paid integration are the primary mandate and any trade that surfaces is incidental or opportunistic.
Use when HB is expected to actively source products, services, vendors or production offsets alongside cash partnerships.
PROJECT-BASED PROOF BEFORE AN ANNUAL COMMITMENT.
For creator-led, podcast, digital-first or owned-media commercialization where the first need is to build the commercial offer around audience and content.
For a focused property where HB builds the infrastructure and takes a targeted first wave into market.
For a broader proof-of-concept that needs meaningful service capacity beyond strategy alone.
For a larger project-based test across more categories, commercial modes or a longer execution window before an annual decision.
SOME ACTIVATION COSTS ARE NOT PART OF THE REPRESENTATION PROGRAM.
- Talent, creator and third-party production costs.
- Paid media and outside media spend.
- Physical fabrication, signage, wraps and installs.
- Travel, freight, warehousing, customs and other logistics.
- Licensing royalties, outside legal representation and venue/event costs.
Those items are scoped only when they are actually part of the approved activation.
STAFFED TO THE WORK, NOT TO OVERHEAD.
Hollywood Branded leads the relationship and plugs vetted specialists into the exact seats the property needs: on-set coordination, licensing, music, talent liaison, events, international, creators, media, gaming and other specialty work. They operate inside the same Playbook, reporting, approvals and accountability.