Build The Right
Program.
Choose how long you want to engage, then choose how much strategy, intelligence, access, and execution capacity you want bundled into the program.
The subscription is not one thing. It is four layers working together.
Foundation through Legacy are capacity levels. The tier determines how much strategy, intelligence, team access, and execution bandwidth is available to your brand. The more layers and platforms you bundle, the lower the effective cost compared with buying pieces separately.
Playbook
Your ready-to-execute plan for each active platform or vertical - targets, positioning, pursuit plan, timing, and outreach infrastructure.
Radar
The living opportunity feed. Radar listings are calibrated to your Playbook, active platforms, timing, category, and tier.
Access
HB taking meetings, opening doors, vetting, negotiating, coordinating, troubleshooting, and representing your brand. Access is not sold as a standalone product.
Points + Growth Credits
HB Points are your working strategy and execution credits. Momentum and above also earn Growth Credits on qualifying HB-retained revenue, increasing from 2.5% to 10% by tier.
Build it one layer at a time.
- Playbooks purchased platform by platform
- Radar purchased at standalone rates
- No standalone Access product
- Add capacity as needs appear
Put the whole system to work.
- Playbook + Radar + Access bundled together
- More platforms become more efficient
- Points create flexible strategy + execution capacity
- Annual bundle savings grow from 6% to 33%
Your term and your capacity are two different decisions.
You do not have to start with a 12-month relationship. We can scope the same operating layers around one defined project, a focused sprint, an annual program, or a multi-year partnership. The longer and broader the commitment, the more efficiently we can bundle Playbooks, Radar, Access, and program capacity.
Single Project
One target, one activation, or one contained objective. Best when the opportunity is already identified or timing is compressed.
Discovery Sprint
Build strategy, activate a focused pipeline, test the relationship, and establish the right long-term program level.
Annual Program
Foundation through Legacy capacity with bundled Playbook, Radar, Access, Points, cadence, reporting, and execution infrastructure.
Multi-Year Bundle
Plan across multiple production calendars, deepen relationships, preserve continuity, and structure a larger bundled roadmap across years.
Start where you are. Then build the right bundle.
These are the five most common ways in. A project or Discovery sprint can stand alone, or graduate into a Foundation through Legacy program once you know how much ongoing capacity you need.
Drops Programs
You want consistent product seeding into productions without strategy or sourcing infrastructure.
Discovery Programs
You want a 90-day sprint around a specific target or vertical before committing to a year.
Subscription Enrollment Package
You need your strategy, priority verticals, and target framework built first.
Radar-Only Subscription
You already have a Playbook and want the opportunity pipeline running.
Annual Subscription
You want HB taking meetings, vetting opportunities, negotiating terms, and opening doors.
Starting at 10 drops a month - and built to scale from there.
Drops programs place your product across active productions and with trendsetters and industry decision makers. No Blueprint. No Radar. No HB Points - just consistent seeding infrastructure and written confirmation logs of every drop.
Drops Intro
12-month consumables seeding program. HB manages production outreach and fulfillment coordination, with confirmation logs and one quarterly 30-minute call. Best efforts - no guaranteed placements.
Drops Intro
For durable goods such as tech hardware, apparel, appliances, and beauty devices. Higher pricing reflects more complex logistics, tracking, and return coordination.
Vehicles, Luxury & Larger Drops
For vehicles, luxury goods, and any drop program requiring larger-scale coordination - fleet logistics, insurance, pickup and delivery, and condition tracking.
Brand-side entry programs. 3-month sprint-based.
Three ways in, all evaluated in 90 to 120 days. Every Discovery program includes the Subscription Enrollment Package - Blueprint, Roadmap, and one Playbook - at no extra charge.
Buy the strategy on its own, or get it free inside Discovery.
Blueprint, Roadmap, and the Playbook Package can be purchased as standalone strategy builds. Or, step into a Discovery program and get the whole strategy stack included.
Blueprint
Initial strategic scoping - objectives, audience, and category fit assessed against your brand.
Roadmap
A mapped multi-channel plan - which verticals, which properties, and in what sequence.
Playbook Package
The built-out playbook - vetted targets, outreach infrastructure, and a pursuit plan ready to execute.
Already have your Playbook? Add ongoing sourcing without the full program.
Radar-only keeps the opportunity pipeline running without bundling in the full service layer. Pair it with the Playbook Program Package for your primary category, then scale as you add verticals.
Foundation
Trade and earned monitoring. Monthly pipeline review.
Momentum
Paid and trade opportunities. Bi-monthly pipeline updates.
Authority
Priority pipeline access and weekly updates.
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Senior sourcing team and first-right-of-refusal on high-value openings.
Legacy
International, franchise-level deal identification and custom intelligence architecture.
Foundation through Legacy tells you how much of HB you are putting to work.
These are the annual capacity benchmarks for the HB operating system. Each level increases the number of active platforms, Playbooks, Radar depth, team Access, Points, leadership seniority, and Growth Credit rate. Shorter projects use the same building blocks but are scoped to the project rather than buying the full annual capacity.
Annual program value increases faster than the fee because Playbook and Radar are discounted inside the bundle, Access is included, and higher tiers add Points and Growth Credits.
1 platform · 75 base Points · Monthly cadence
Build the operating foundation and establish the first active lane.
Up to 3 platforms · 150 base Points · Bi-weekly cadence
Run a sustained multi-lane program with active sourcing and specialist support.
Up to 7 platforms · 350 base Points · Weekly cadence
Manage multiple concurrent pursuits with senior strategy and Director / VP leadership.
Up to 12 platforms · 600 base Points · Weekly+ cadence
Enterprise-scale activity across most or all platforms with VP / SVP leadership.
Up to 17 platforms + international · 1,000+ base Points
Full-stack, multi-market, high-volume cultural partnership execution with a dedicated senior team.
What activations typically cost.
Your program fee funds the HB operating layer. Talent, production, licensing, sponsorship, media, and other third-party activation budgets sit outside that fee and are approved opportunity by opportunity.