You're in. Here's what happens next.
Roadmap told us what's possible. This is the plan for how we actually go get it – and how we stay working for you after that.
This page isn't linked from the public site – it's shared directly with productions HB has agreed to represent.
The completed strategy for how we win.
Roadmap told us what's possible. Playbook Package turns that into the full readiness system for active representation. We lock brand sequencing and positioning, build the contracts and deal templates, create the education and training materials your internal team needs, prepare decks and sales materials, align departments with internal tools, document clearance and approval processes, and build the execution infrastructure so the production is ready to sell, negotiate and deliver before HB starts active outreach.
$15,000 covers the base Playbook Package. That includes the core strategy, contract framework, education and training, decks and sales materials, internal alignment tools, clearance/process documentation, and execution infrastructure. Add-ons scale from there based on program complexity – multiple brand categories, international partners, licensing, or other specialized needs add scope. It is priced separately from Roadmap because this is build work, not analysis.
Us, actually out talking to brands.
Everything up to this point has been about making sure you're positioned correctly and fully equipped to close deals fast. Monthly Active is the go-to-market phase – HB goes to brand clients, pitches the production, manages conversations, follows up, and negotiates on your behalf. Runs in three-month minimum sprints. Rate set by category cluster, starting at $2,500/month.
This comes last on purpose. Going to brands before the contracts and positioning are ready means slower closes and worse terms.
Only when a deal actually closes.
30% Activation Fee
When HB sources and negotiates the deal, regardless of who found the brand.
20% Activation Fee
When HB executes a deal your own team already negotiated.
$150K–$10M+
Optional, brand-funded media layer, scoped separately once a deal closes.
F1: The Movie ran all three at once.
An expensive production – race cars, tracks, gear, uniforms. Here's how trade, paid, and amplify stacked on that one film.
Cars, tech, and gear on screen at no cost to the studio.
Cash integration fees for sponsor branding on cars and uniforms – two deals, Expensify and PEAK Sports, on the same film.
Brand-funded promotion once the deals existed – Grand Prix activations, influencer campaigns, three music videos. $600M+ in publicity value.
Your four-step engagement path is complete. Now the six-stage work begins.
Blueprint, Roadmap, Playbook Package and Monthly Active are the commercial engagement path. The six stages below are the operating framework HB uses to deliver the work.
Strategy is locked and the contracts, education, decks, internal tools, clearance process and execution infrastructure are built.
Your production is actively matched and prioritized against live brand demand.
HB's relationships open doors cold outreach can't.
Deal negotiation, contracts, on-set execution.
The brand's own marketing extends your reach.
Wrap reporting, renewal, 50% off repeat kits.
You're not one relationship deep anymore.
This is what's now working on your production's behalf.
Strategists, account managers, production liaisons, and operations across LA and the Philippines.
Brand product received, inventoried, and delivered to set on schedule.
HB manages signatory compliance on all commercial branded deals – session fees, residuals, P&H.
Winmo, Seamless.AI, Demand360, and HubSpot CRM – tracking every brand relationship working for you.
The program that gets more valuable every season.
Productions that stay with HB across multiple seasons see brand relationships and infrastructure carry forward – not reset.
Fastest-cycle formats first. Brand portfolio designed around your audience and tone.
Formal offers issued. Creative explored, nothing locked.
Paid media amplification begins alongside integration.
Multiple projects running in parallel. Brand feels established, not placed.
Annual cadence. Reruns and streaming catalog keep earning on work already done.
Schedule your Playbook kickoff.
Since Playbook Package and Monthly Active are scoped to your specific program, the next step is a call – not a form. We'll confirm brand sequencing, contract needs, and Monthly Active category rate together.
Same intake form – mention Playbook Kickoff and your HB contact will follow up directly.
Schedule Kickoff CallSame intake every production goes through. Mention Playbook Kickoff and your HB contact will follow up directly.