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Marketing Mistakes (And How To Avoid Them)

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things you need to know about product placement
EP228: 7 Insights To Product Placement You Need To Know

In this episode, Stacy shares 7 insights brand marketers really need to know before you start utilizing product placement as a marketing practice.

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understanding digital marketing and seo
EP227: Understanding Digital Marketing and SEO with John Vuong | Local SEO Search

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.

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busting through your beliefs kimberly hambrick
EP226: Busting Through Your Beliefs with Kimberly Hambrick | Kimberly Hambrick Consulting

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back.

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Developing Brand Positioning and Personal Branding with Lysa Miller
EP225: Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.

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Measuring and Valuing Product Placement
EP224: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.

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how to market a new travel business
EP223: How to Market a New Travel Business with Yann Barbarroux | Flyion

In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations. The two discuss how to market a new travel business, and they dive into the details about bitcoin.

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creating content strategy-to-your-brand
EP222: Creating a Content Strategy for Your Brand with Kristin Bryan | The Chef Sisters

In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants. The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths.

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automation software
EP221: How Marketers Can Use Software Automation with Will Christensen | DataAutomation

In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers. The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing.

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EP220: How to Market Using Artificial Intelligence with J Scott Christianson | Trulaske College of Business

In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske College of Business, where his interests are focused on the impact of technology on society and well-being. The two discuss Scott’s experience as a professor and a business owner, and they dive into just how businesses can use Artificial Intelligence in their marketing practices.

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EP219: How to Market in the Hemp and Cannabis Industry with Mike Pachan | Mountain Made

In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of M Pachan Ltd. The two discuss how the hemp and cannabis industry can market themselves within the limited legal options available that are caused by regulations.

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