Marketing Mistakes

In this episode, Stacy interviews Hollywood Branded client point Vatche Arabian, Director of Content Marketing at FLIR Systems on why product placement in TV, Film and Music and branded content with Influencers, works as a core marketing strategy for FLIR thermal cameras.

In this episode, Stacy sits down with Andrew Rey who is the CEO of Flow Business Funding, as well as the best-selling Author of Entrepreneurial Money Secrets: Unlock the Power of Corporate Credit to Leverage Access to Business. The two discuss how to obtain corporate credit in order to grow your business, without ruining your finances.

In this episode, Stacy sits down with Terry Hale, who is an expert in commercial real estate investing as well as an author of educational curriculums and trade and business magazines. The two discuss how Terry has used educational marketing to build his brand and gain a multitude of clients.

In this episode, Stacy sits down with Hamlet Azarian, who is the CEO of LinkSignal, where he uses his marketing, technical, and operational skill sets to deliver long-term scalable growth to companies of all sizes. The two discuss what SEO Strategies can be used to drastically increase monthly traffic, as well as what type of growth hacks you should be using in order to effectively and efficiently grow your startup.

In this episode, Stacy sits down with Tim Fitzpatrick, who is the founder and President of Rialto Marketing. The two discuss how important it is to have a plan and know the fundamentals when trying to market digitally. That being said, Tim believes that marketers can find more success by being organized and sticking to the basics!

In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way.

In this episode, Stacy sits down with Lou Carlozo, who is the Founder and President of Carma Productions.  The two talk about what steps you need to take in order to win the content war, and how to “pull” instead of “push” so you can create your best material.

In this episode, Stacy sits down with Ira Maher, the Vice President of The Basement, an integrated agency that studies data to uncover insights that enable strategic, targeted, and effective marketing and advertising campaigns. The two discuss Ira’s passion in leveraging the convergence of marketing, technology, data and automation to optimize the customer experience and maximize long-term business outcomes.

In this episode, Stacy sits down with Special Agent Brian Watson, who currently serves as the Public Information Officer for the IRS-CI Phoenix Field Office where his job is to publicize major financial crimes that they investigate and sentence. The two discuss how to avoid tax frauds and financial scams, in your personal and professional life.

In this episode, Stacy sits down with Ian Drummond, who is both her husband and her co-partner at Hollywood Branded, which is an agency that focuses on creating pop culture partnerships, such as product placement, influencer marketing, and celebrity endorsements, for brands. The two discuss how they have managed to create and maintain company culture during this time, as well as all there is to know about Hollywood Branded’s internship program.

In this episode, Stacy sits down with Mike Mayer, who is the owner and CEO of Main Event Digital, a digital marketing agency

In this episode, Stacy sits down with self-taught programmer Thibaud Clement, who is the CEO and Co-Founder of Loomly.

In this episode, Stacy sits down with Mark Viniello, who is both a special effects make-up artist and an entrepreneur.

In this episode, Stacy discusses why product placement is a massive business that still remains a mystery.

In this episode, Stacy shares some of the top holiday product placements from over the years, which last a lifetime of re-airing to new audiences year after year. 

In this episode, Stacy shares tips on how to get your brand into celebrity gifting swag bags.

In this episode, Stacy shares three reasons why micro influencers create affordable influencer marketing that gets engagement.

In this episode, Stacy shares the reasons why entertainment marketing is a long game as opposed to a short one and the benefits of having just a little patience as a brand marketer to build this marketing practice into one that has high payoffs.

In this episode, Stacy sits down with Jay Feitlinger, who is the CEO and founder of StringCan Interactive, a digital marketing agency. He is also the author of “FAMILY 2.0: Harness Business Principles to Reboot your Family in 4 Days,” a book that helps entrepreneurs strengthen their family and their business. The two discuss what mistakes to avoid in developing a digital marketing strategy, and Jay’s experience in balancing life in the office and life at home.

In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice.

In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks.

In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back.

In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust.

In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context.

In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations. The two discuss how to market a new travel business, and they dive into the details about bitcoin.

In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants. The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths.

In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers. The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing.

In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske College of Business, where his interests are focused on the impact of technology on society and well-being. The two discuss Scott’s experience as a professor and a business owner, and they dive into just how businesses can use Artificial Intelligence in their marketing practices.

In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of M Pachan Ltd. The two discuss how the hemp and cannabis industry can market themselves within the limited legal options available that are caused by regulations.

In this episode, Stacy sits down with Kim Ades, who is the President and Founder of Frame of Mind Coaching. The two discuss Kim’s unique philosophy on thought mastery, and how she uses this to coach her clients and help them shift their thinking to yield successful results.

In this episode, Stacy sits down with Matthew Ferry, who is the founder of Matthew Ferry International, as well as an executive life coach, spiritual teacher, and best-selling author. The two discuss why it is important to learn how to quiet your mind in order to maximize your creativity, productivity and success.

In this episode, Stacy sits down with Lynne Goldoner, the founder and Chief Creative Officer of Your People, a marketing and public relations company that uses strategic storytelling to help companies and organizations grow. The two discuss how important it is for a company to find its story and purpose in order to help build their brand awareness and grow their bottom line.

In this episode, Stacy sits down with Maria Ngo and Ray DuGray, who are the hosts and executive producers of the Las Vegas celebrity talk series, THE STRIP LIVE, as well as the founders of VegasNET Media and VipNETmedia.com, where they feature on-camera interviews with influential people from around the world. Together they discuss how you can improve your on-camera presence in order to look and sound like a professional host.

In this episode, Stacy sits down with Lindsay Pinchuk, who is the founder of Bump Club and Beyond, a digital platform that creates a community for parents, and connects them to the best products, resources, and information for their families. The two discuss their experience in social media marketing, and Lindsay provides listeners with some helpful tips on how to best market their brands or businesses to parents.

In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build a better brand.

In this episode, Stacy sits down with Jonathan Grzybowski, who is the host of the podcast Blind Entrepreneurship as well as the co-founder of Penji, a platform that gives on-demand access to the top two percent of graphic designers in the world. The two discuss how Johnathan was able to quickly and successfully grow his business, and he touches on how the values and the culture of his company have positively impacted these results.

In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television productions find brands to partner with for product placement, integration, sponsorships, and more. The two discuss their experience, and share their perspective on what brands should be doing to create massive success on screen.

In this episode, Stacy sits down with Anthony Blatner, the founder of Modern Media, where he helps B2B companies generate better leads with LinkedIn Ads. The two discuss how companies can experience explosive growth by using technology and effective marketing techniques.

In this episode, Stacy sits down with Alison Vidotto, the CEO of both Vidotto Group and Push! Business Training and Mentoring Group. The two discuss how systemized process can help small business owners strategically run their business, and just how these tactics, as well as many more, can help them find long-term success.

In this episode, Stacy sits down with Tanya Romanuk, the founder of Your Best Self Career & Life Purpose Coaching. The two discuss how Cognitive Behavioral Therapy, PSYCH-K® facilitation, and mindfulness, can all be used as powerful techniques to erase self-limiting beliefs. Tanya talks about her experience, and how these methods have allowed her clients to see success in both their personal and professional pursuits.

In this episode, Stacy sits down with Jude Charles, who is a filmmaker, brand strategist, and speaker, as well as the founder of JudeCharles.co. The two discuss all there is to know about creating branded content, and what three steps you should take to share your own brand story.

In this episode, Stacy sits down with Josh Patrick, who is a certified Financial Planner, the host of The Sustainable Business Podcast, and the founder of The Sustainable Business­­ — a coaching and mentoring company for private business owners.  The two discuss how you can be strategic and create a business you love where not only your work is valued, but you’re creating extreme profits.

In this episode, Stacy sits down with Lane Kawaoka, an engineer and the creator of SimplePassiveCashflow.com, which is an online learning resource that focuses on passive real estate investing. The two discuss what steps Lane has taken in becoming an entrepreneur, and in launching his own, successful group coaching and e-course business.

In this episode, Stacy sits down with Allan Langer, an award-winning sales consultant and best-selling author who not only founded The 7 Secrets Center for Sales and Marketing Excellence, but also wrote The 7 Secrets to Selling More by Selling Less. The two discuss Allan’s philosophy of helping, not selling, and how that could positively impact your business and boost sales.

In this episode, Stacy sits down with Dr. Jeff Anzalone, a periodontist and the founder of DebtFreeDr.com, which is an online blog that advises other doctors and high-income professionals on how to create passive income from real estate. The two discuss his experience in launching a side business, and what lessons he has learned from his mistakes that have helped him find success.

In this episode, Stacy sits down with Drew Barton, the president of Southern Web and the author of “The Buyer’s Guide to Websites.” The two discuss what you and your business should be looking for in a digital agency partner, as well as why it is important to always tend to your website and keep it up-to-date.

In this episode, Stacy sits down with “Digital Currency Guy” Jamar James, who is a cryptocurrency trading business educator and coach, as well as a veteran of the US Marine Corps where he specialized in IT. The two discuss how technology and cryptocurrency are changing the future of business.

In this episode, Stacy sits down with mental health advocate and TED speaker Michelle Dickinson, who is the founder of Trifecta Mental Health. The two discuss what changes businesses could make in order to help eradicate mental health stigmas in the workplace and support their team members throughout difficult times.

In this episode, Stacy sits down with Orlando Rios, the host of Ultimate Marketer podcast and the founder of DropKick Ads, which is a marketing company that focuses on how businesses and online entrepreneurs can create better-performing Facebook and Google ads. The two discuss just why business owners should use this time to find ways to facilitate their online advertising processes, and how important it is for brands to remain confident and fearless during this time in order to find financial success.

In this episode, Stacy sits down with Harry Lowell, an award-winning executive producer, showrunner, Television Academy member, and the president of Los Angeles’ NiteLite Pictures. The two discuss how important it is for brand marketers to develop authentic messages and to adopt new production techniques in order to create content that is truthful to our current state. They talk about the ways in which marketers can still gain the support of potential customers, while working around these lock-down limitations.