Turn entertainment IP into a real marketing platform.
Hollywood Branded builds promotional and licensing partnerships that connect brands with film, television, streaming, talent and IP through retail, media, content, sweepstakes, events, products and co-branded experiences.
Not just a logo. A partnership consumers can interact with.
The best entertainment partnerships give both sides something meaningful to market. HB helps structure the exchange so the entertainment property gains reach, retail presence and marketing support while the brand gains cultural relevance, content, consumer engagement and differentiation.
Media + Retail
Campaigns that use the brand's media, retail footprint, packaging, digital channels and consumer touchpoints to promote the entertainment property.
Products + IP
Licensed merchandise, limited-edition products, retail drops and co-branded goods built around characters, titles, talent or entertainment IP.
Sweepstakes + Events
Premieres, festivals, gifting, sweepstakes, experiential programs, creator extensions and other ways to bring the partnership off screen.
Custom Creative
Brand-owned content, behind-the-scenes access, digital assets and promotional creative that extend the life of the entertainment association.
When It Fits Naturally
On-screen integration can strengthen a larger promotion, but the campaign does not require forced placement to work.
Paid + Earned Reach
Media, PR, influencer and creator extensions that scale the partnership beyond the original entertainment moment.
Brands bring marketing reach money alone cannot always buy.
Retail shelves. Packaging. Consumer databases. Social audiences. Paid media. Events. Hospitality. Creator networks. When the partnership is structured correctly, the brand becomes another distribution and marketing engine for the property.
Culture gives the campaign a reason to matter.
Break Advertising Clutter
Entertainment gives the brand a story, audience and cultural moment consumers already care about.
More to Talk About
Campaign creative, social extensions and behind-the-scenes opportunities create fresh reasons to engage consumers.
Give Product a Moment
Packaging, displays, limited editions, sweepstakes and licensed products can turn entertainment relevance into purchase behavior.
Four decisions before the partnership goes live.
What should this partnership actually change - awareness, sales, retail traffic, launch timing, audience growth or brand perception?
What can the brand and property each bring: media, retail, packaging, talent, content, events, rights, product, distribution and audience?
HB builds the commercial and rights framework, including approvals, timing, exclusivity, licensing and promotional deliverables.
We coordinate both sides through approvals, production, launch, campaign delivery, reporting and next-step opportunities.
Brands can list free. Productions and IP owners can list free.
Radar is the entry point. If a brand hires HB, we can actively source entertainment and IP opportunities inside Radar and beyond it. If a production or IP owner hires HB, we can actively source brands inside Radar and beyond it.
Promotion + licensing can stand alone or plug into a larger partnership.
This capability can be used as a focused campaign, as an extension of product placement or branded content, or as part of a larger production representation and partnership strategy.