KEEP THE CLIENT.
ADD THE CAPABILITY.
Independent agencies and specialist firms already have trusted client relationships and expertise. Hollywood Branded has the entertainment operating system, relationship infrastructure and execution team. The Certified Partner Network connects both - without turning the client relationship into a handoff.
YOUR CLIENTS WANT TO BE IN CULTURE. YOU DO NOT NEED TO BUILD AN ENTERTAINMENT DIVISION TO GET THEM THERE.
What Clients Ask For
- Film + TV product placement.
- Celebrity and talent partnerships.
- Streaming integrations.
- Music, gaming, sports and live events.
- Licensing, branded content and co-promotions.
- Cultural relevance ads alone cannot create.
What Stops Agencies
- No studio or production relationships.
- No live entertainment opportunity intelligence.
- No deal/clearance infrastructure.
- No execution team with Hollywood experience.
- Long lead times and unfamiliar production process.
YOU BRING THE CLIENT. HB BRINGS THE INFRASTRUCTURE.
Stay client-facing at the level that makes sense for your agency and your account.
HB handles strategy, opportunity access, production relationships, deal structure, legal/process coordination and delivery.
The client gets cultural integration, entertainment presence and measurable partnership execution without changing agencies.
A REVENUE-GENERATING SERVICE YOU CAN OFFER TOMORROW.
Access to live entertainment opportunity intelligence across film, TV, streaming, events, licensing and other partnership categories.
HB handles the entertainment mechanics while your team remains part of the strategy and client relationship.
When you introduce a relationship, it stays visible inside the HB system. Participation reflects your role and depth of involvement under the current partner agreement.
Demonstrate that your agency has access to entertainment capabilities most firms would need years to build.
Clients that can access specialized entertainment capabilities through you have fewer reasons to seek another agency.
More partners create more capabilities, more opportunity flow, better collaboration and a stronger commercial network.
BUILT FOR AGENCIES - AND THE SPECIALIST FIRMS THAT MAKE GREAT WORK POSSIBLE.
The official [HB] Partner Network can include PR, creative, media, social, digital, experiential, international, sports, influencer, production, licensing, technology and other complementary specialist firms. The common requirement is simple: add real capability, protect the client relationship, help grow the ecosystem with relevant introductions, and operate inside a clear shared process.
CHOOSE HOW DEEP YOU GO.
Introduce the relationship and let Hollywood Branded take the entertainment work forward.
Stay involved in strategy, status calls and account coordination alongside HB.
Operate as a deeper strategic or specialty partner inside the network and contribute capability, market knowledge or client trust.
We are intentionally keeping public website language role-based rather than publishing historical commission tables that have changed over time.
THE ENTERTAINMENT OPERATING LAYER.
- Entertainment strategy
- Product placement
- Production access
- Celebrity + talent partnerships
- Creator / influencer
- Music partnerships
- Sports + NIL
- Gaming + esports
- Licensing + retail
- Branded content
- Co-promotions
- Events + experiential
- Production relationships
- AI-supported research, targeting + custom pitch development
- Deal architecture
- Contracts + approvals
- Execution management
- Reporting + case studies
- Amplification planning
THE BADGE ONLY MATTERS IF THE STANDARD BEHIND IT IS REAL.
Certified Partner status should signal that the partner has been vetted, onboarded and trained to operate inside the HB collaboration model - not simply that they filled out a form.
Relevant expertise, client quality, references, work product and fit with the HB ecosystem.
Define who owns the client, who sells, who executes and how compensation works before opportunity flow begins.
Partners understand the operating model, proposal standards, opportunity handling, confidentiality and escalation paths.
Certification remains meaningful through delivery quality, client experience, responsiveness and ongoing fit.
FROM APPLICATION TO ACTIVE PARTNER.
COLLABORATION WITHOUT CLIENT CONFUSION.
Define account ownership, entertainment execution, client communication and specialty responsibilities before work starts.
Proposals, pricing and entertainment mechanics run through controlled HB systems so clients receive a consistent answer.
Compensation for overlapping work is structured through the partner agreement rather than creating competing fees for the same service.
ADD CAPABILITY WITHOUT ADDING PERMANENT HEADCOUNT.
The network is especially useful for PR, creative, media, social, digital, experiential, international, sports, influencer and specialist agencies that want to add entertainment partnership capability while protecting the client relationship they already own.
HOW DOES THE RELATIONSHIP ACTUALLY WORK?
Do we lose our client?
No. The model is built to respect and protect the existing client relationship while defining how entertainment work flows through HB.
Can we stay involved?
Yes. Some partners introduce and step back. Others remain deeply involved in strategy, account management or specialty execution. The signed partner agreement defines the role.
What happens when we introduce a relationship?
We keep the introduction visible inside the HB system and structure participation around the role you play. The goal is to build more value with the relationships you bring, not lose sight of where they came from.
Can HB bring work to us too?
Yes, when your capabilities match a need inside the network. The goal is a two-way ecosystem, not a one-direction referral program.
Is certification automatic?
No. Certification reflects fit, onboarding, agreed standards and actual collaboration readiness.
Will commission percentages be public?
No. Compensation depends on the current signed partner model and level of involvement. Public website language stays role-based.