Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast
- EP191: Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media
- Ep 56: 12 Ways Apps Use Content To Drive Downloads And Brand Awareness
- Ep 55: 3 Ways Apps Can Work With Influencers, Celebrities And Content Marketing
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
- Celebrity Investments In Apps And Technology
- There’s An App For That: LeBron Raises Bar On Celebrity Endorsements
- Product Placement Case Study: App & Movie
The Path To Becoming A Certified Influencer Marketer With Hollywood Branded
Get ready to learn a ton of how-to’s and the tips and tricks of our trade, as you advance your influencer marketing game!
- Full-Length Training Videos
- Transcripts – Infographics
- eBook Guides
- Case Studies
- Hollywood Branded Surveys
- MP3 Downloads
- Animated Videos
- Additional Educational Material
- Quizzes & Exams
- Certifications In Influencer Marketing
We GUARANTEE that this class series will provide you with the foundation to make campaigns successful for your brand.
Welcome to Marketing Mistakes and How to Avoid Them. I’m Stacy Jones, the founder of Influencer Marketing and Branded Content agency, Hollywood Branded. This podcast provides brand marketers, a learning platform for topics first to share their insights and knowledge on topics which make a direct impact on your business today. While it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy, or money, whether you are doing a DIY approach or hiring an expert to help. Let’s begin today’s discussion.Speaker 2 (00:31):
Welcome to Marketing Mistakes and How to Avoid Them. Here’s your host, Stacy Jones.
Stacy Jones (00:35):
Welcome to Marketing Mistakes and How to Avoid Them. I’m Stacy Jones, and I’m so happy to be here with you all today, and want to give a very warm welcome to Eric Colbert. Eric is the COO and partner of SPARK6, a creative agency that specializes in leveraging technology to help drive business goals by designing and building websites, mobile apps and custom enterprise software. And he’s worked with companies ranging from Sesame Street, that Getty foundation to the Bill and Melinda Gates foundation among many others. Today, Eric is going to be sharing his expertise on user experience and visual design for client websites and e-commerce platforms and the future of technology and how it can help our world. Eric’s also going to share more details about his own app that he’s developing Vouch Vault. And the steps business owners need to keep in mind when developing their own apps too. We’ll learn what works from Eric’s perspective, what should be avoided and how some businesses just missed the mark. Eric, welcome. So happy to have you here today.
Eric Colbert (01:32):
Thank you, Stacy. It’s great to be here. Appreciate it.
Stacy Jones (01:35):
Love that you and I chatted before. And there was lots of things that you said that made me realize that our listeners could get massive, tremendous value from you. And what I’d love to do is have you start off by sharing what got you to here today, where you’re doing technology and app building and websites, and you’re really helping drive how people see businesses?
Eric Colbert (02:00):
Yeah, well, it definitely hasn’t been a linear adventure to get here. So my background actually back in college was in psychology where I studied at UCLA and I graduated from there and made my parents incredibly proud by working at Tower Records right after that. That dates me a little bit. Maybe some of your listeners don’t know what Tower Records is, but hopefully they do. Because I got into the music industry, I was a performer in a band and you get to travel all over the country and I needed a job that afforded me that kind of flexibility and I was in music. So it kind of made sense. So kind of after pursuing music for several years and kind of getting my taste of what that is like and kind of being on the road, I realized that really wasn’t for me and decided to kind of go back to school and work on my masters.
And then shortly thereafter started a family. So being an entrepreneur or being in business was never really anything that was on my roadmap. I actually had planned on staying in academia and being a professor and all that stuff. But as a new dad and looking at the bills that are associated with being a parent and living in Southern California, and I was looking at that kind of trajectory of being a professor and how long it would take me to actually make any decent money. I was like, Oh my goodness, that’s going to be a while. So one of the seven jobs that I was working at while I was working on my master’s was in CD and DVD replication, when that was actually a thing as well, which is a thing of the past, but it kind of got me into business.
I was an account manager and the owner of the company, unbeknownst to me was kind of grooming me for sales and the biz dev world. And so I just transitioned from that CD and DVD place to a larger print and packaging company. And then I ended up having my own company that was involved in global sourcing and manufacturing. So we had offices in Brazil and in China and here in the US as well. So yeah, after I finished that kind of venture where my entity was absorbed by a parent company, I really wanted something that was impactful. I was helping businesses in that previous life, more on the manufacturing and making products and goods, but I definitely didn’t really feel like I was saving the whales and I wanted to get something that was a little bit more meaningful. So obviously technology was touching all aspects of our life, whether we wanted to or not, and saw a great opportunity to do good with technology and SPARK6 was at that time, about five years old and came in and became one of the partners over there.
Stacy Jones (04:38):
That’s awesome. And so now you’re not saving whales, but you’re helping save the companies.
Eric Colbert (04:44):
We are. Yeah. So part of our mantra is leveraging technology for the reduction of suffering and to help mankind. So yeah, we look for opportunities where we can use technology for good, obviously in the media these days, it’s a lot of negativity as it should be from documentaries like the social dilemma and so forth that there is a lot of ways that it’s not being used for good. And we’re looking for those opportunities to kind of buck that trend.
Stacy Jones (05:13):
When you’re working with a company. And you’ve certainly … Sesame street or Melinda and Bill Gates foundations, you are certainly working with companies that are a little different than necessarily your brick and mortars, [inaudible 00:05:27] who do care about perception and who do care about how they too are impacting the world. How is the approach different for you when you’re looking at how they can develop technology, websites and apps, and what is it different versus the general normal? Or is it not?
Eric Colbert (05:49):
Yeah, I mean, I think so many companies whether it’s their main objective or not obviously have an awareness and to it’s in a box of like greenwashing, when being environmentally friendly was a huge initiative for a lot of companies and they just kind of had this checkbox. Like, all right, we recycle our office paper and stuff like that. But I think as companies mature and as public awareness is becoming more keen. And obviously with some of the cancel culture, I think companies are really afraid to make some missteps. And so they take their values seriously and where they can obviously make an impact they do. But for us, it’s a little easier cause we go after and try to work with, or attract clients that are just already doing that.
And we just say, well, through the lens of technology, how can we help your initiative? A good example, I think would be like the Getty foundation, which you had mentioned earlier. So we were working with their education department and they were trying to help disadvantaged youth tell their story through the lens of photography. And so they wanted this mobile experience. So they’re all carrying around these cameras that are better than the best cameras that were around 10 years ago. And so we built this really beautiful experience for, again, more of the disadvantaged youth, but to kind of broaden that horizon of how do we tell our story through photography, through color and light and perspective. And so it had all these wonderful skill trees and videos and tutorials and it was a great group to work with. So yeah, that was a fun one.
Stacy Jones (07:21):
So when you’re working with one of these companies, what’s your first step, what’s your first approach? How do you start off the relationship?
Eric Colbert (07:27):
Well, we really want to understand the business objectives, because we are entrepreneurs at heart, both myself and my business partner. We really just take a very collaborative approach. We treat our clients like our partners and obviously they have their domain expertise and have an idea for what this digital product is going to be. And then we just try and massage that and try and draw out like, well, what are the business objectives? How are the users, the people that are going to be on your platform, how are they going to want to interact? And so that’s really important. We take a lot of time when we’re designing and building a platform is to really get inside that user’s head, the personas. And that’s where I get to geek out from my old psychology days of behavior and understanding the motivations and how someone’s going to feel when they are interacting with your digital product.
Stacy Jones (08:16):
And then, so you’ve had this meaning, you’ve joined them, you’re a partner to their team and then just magically a website or an app’s built. Right?
Eric Colbert (08:24):
Oh, sure. Just a snap of the fingers now, a very surgical approach. Yeah. And we’ve prescribed to a methodology which is commonly referred to as agile. And that just means for those that don’t know, it’s just getting really short, iterative pushes out. So you can test the assumptions of your product. That’s in contrast to another methodology called waterfall. And that’s where you kind of have everything in the kitchen sink, you designed it all, and then you build it all. And then you kind of put it out into the world and realize half the features are something that your users never even cared about.
So yeah, we really take a lean agile approach, which is really great for a lot of the startups that we work with, because they don’t have the funds to do everything. But even if they did have all the funds, we really encourage people to scale down to that minimum viable product, which we call a minimum awesome product. Because it should be still awesome, but still lean enough where you can test your main functionalities and assumptions before, again, you’re wasting a bunch of time and money.
Stacy Jones (09:26):
And that’s what, for our listeners, when you hear someone call something an MVP of an app, that’s just the very first stages of an app before it has all the bells and whistles, but it still looks nice and it’s still supposed to work.
Eric Colbert (09:41):
Absolutely. And we’ll even take it a step back sometimes if companies need to raise funds before they really get out into the market, is we’ll build them a beautiful prototype, which it’s clickable, it’s on your mobile device or it’s on your desktop. And it looks like it’s actually functioning, but it’s just not pulling any real data or anything, which is fine sometimes when you just want to tell the story.
Stacy Jones (10:00):
And that would be where maybe the backend’s coded instead of actually being part of a CMS or something along those lines.
Eric Colbert (10:06):
Or not even that, it’s just design files really where we’re stitching together mobile screens, but the buttons you can use these platforms like InVision or Figma, you can actually touch the buttons and it just moves to the next screen. So it looks like you’re working on a real app when you’re not, you’re just moving between art files.
Stacy Jones (10:22):
And so is that something that people would use if they’re fundraising and they need to have something that looks kind of pretty and nice and during Kickstarter?
Eric Colbert (10:31):
Yeah. Well, it’s actually a stage we take, regardless of if we’re going to move right into engineering, because it’s a stage that basically goes end to end of that product. So we use that for estimating for the next phase of engineering too, because there’s all these interactions. We want to make sure that we’re pulling, all right, when I go from this screen to this screen and this data goes here, it’s a key component of it. But sometimes people just stop with that. If they do need to go raise money to go ahead and have it built, the engineering part. Yeah.
Stacy Jones (10:56):
Okay. And so what are some of the biggest mistakes that you see people make when they’re like, Eric, I want to make an app. I want to build a website. Where does it kind of go off the rails?
Eric Colbert (11:10):
It goes off the rails with just so many assumptions that go untested. So, again, it kind of goes back to let’s scale back to what is an MVP, what is the challenge or the problem that you’re solving and testing it even before we move into building or designing, there’s a lot of ideas that are out there that people think can be solved. If I just had this mobile app, it would be great. And we encourage people to like to go out in the real world with just a pen and paper and try and accomplish the same thing, whether it’s like, oh, I want to build like a dog-walking app for example.
If only I had a dog-walking app and I could get a bunch of business. Well, how many dog owners would really hand over their dogs to you? Why don’t you go around and actually try and get somebody to give you money to go walk their dog? And technology would make that process easier, but is there a business for that? And so I think a lot of entrepreneurs just kind of, they get excited and think that it’ll all be solved as long as it’s just in a mobile app. And there might not really be a business there, there might be too many roadblocks.
Stacy Jones (12:10):
There are either too much competition or there’s not a market need for it. Or there’s just the main thing that’s going to be the trigger is missing.
Eric Colbert (12:17):
Stacy Jones (12:20):
And then, so you have your own app that you’ve designed as well. So of course you’re the tinkerer, you work on everyone else’s, but you have to tinker away at your own. How has this been a different experience for you, because it is different working on your own versus on a client’s?
Eric Colbert (12:39):
It is. And this is my very first product taking it from ideation all the way through development and through launch. So yeah, it’s really exciting. And it kind of humbles you in terms of the painstaking of getting your ideas onto paper and in design. And then we have clients obviously that are changing their minds all the time, even when we’re in development, which is the wrong time to do that. But I find myself doing that too, because it’s different once you start using it. And that’s the whole thing about being agile is like, just get it out there, start trying it. Because you will come up with different ideas and ways and things don’t always materialize the way you thought they would once you’re actually out there. So, yeah.
Stacy Jones (13:24):
And so what does Vouch do that you’re [inaudible 00:13:27]?
Eric Colbert (13:27):
Yeah, so Vouch was very much a scratch our own itch for my business partner and I, and we realized for lots of other people. It’s really a mobile platform to allow you to keep track of recommendations that you and I probably get every single day and that might be for a book or a documentary or for a podcast that you have to listen to, or a new restaurant that just opened up. The list goes on and on. And I had all these lists, these disparate lists all over and I often give the same recommendations to people over and over again.
So we decided to create this kind of, it’s called Vouch Vault. And it’s a repository basically for all the things that you actually do want to try and it has a really fun discoverability as well. So you don’t have to know the people personally, although the whole thing is about personal recommendations and having the same taste. And if someone that I know has the same taste in books as I do, and they give me a recommendation, I know I’m going to love that book. So it’s kind of, it solves that use case.
Stacy Jones (14:21):
It’s like Netflix when you’re watching it and it’s like 98% spot on for you. You will actually like the show.
Eric Colbert (14:30):
Maybe. But unlike Netflix, like, yeah, you don’t really know who’s rating it. And all the challenges that are going on with Yelp and Amazon reviews of fake reviews and paid reviews and just even the negative reviews on Yelp, there’s no room for any of that on Vouch. It’s either things that you absolutely love and that you are vouching and putting your name behind or that’s it. You’re not going to give a one star to a poor restaurant that had an off night. It’s just not, there’s no room for that.
Stacy Jones (14:55):
And really what you’re leveraging is the field of what’s popular now is with the nano influencers, small influencers, people who are close to you, people who might be your six degrees of separation of Kevin Bacon versus trying to conquer the world of millions of people tuning in to seeing what you like and what you’re recommending.
Eric Colbert (15:16):
Exactly. It’s meant to be super intimate. You know, again, I think we can all attest to the power of a personal recommendation. Again, whether it’s your girlfriend or your spouse, or your mom, for me, she gives me my best book recommendations. So when she says, “Hey, Eric, I got one for you.” I’m like, “I can’t wait.” So it’s creating that kind of ability to share those recommendations with people, again, that you know, trust, or at least kind of are curious about too. Because eventually we’ll open this up to people, thought leaders and larger influencers and even celebrities at some point.
Stacy Jones (15:44):
So, okay. You build it, you have Vouch built and let’s just use you as a case study and what’s going to happen. How do you, it’s not just magic, you just don’t go out there. And all of a sudden people are coming to you, because apps are a little different than websites. I mean, you don’t really have the same Google SEO. You’re not writing a blog and it’s just showing up and getting traffic to you. You now actually have to brand and get someone to go to the app store or to Google play and download. And then once download, they actually need to stay engaged. So what are you putting in place to try to make sure that people can do that and will do that?
Eric Colbert (16:21):
Yeah, exactly. So we’re actually not at market. The recording of this, it’s a few weeks out at least, but yeah. We have a lot of things, a lot of ideas and a lot of assumptions. And so we’re going to just go through a series of experiments of how do we get people through there? So you mentioned like the nano and micro influencer. That’s a huge area that we’re going to explore. And we want to make that onboarding really, really easy. So we expect these influencers on the various channels where it’s TikTok or Instagram or on Twitter and say, “Hey, you want to know all my best [doves 00:16:54], please follow me on Vouch.” And then we’re going to create these little micro, sorry, landing pages that’ll be individualized. So it goes from their outreach to their audience and then they can come right to their special landing page that’s branded just for them. And then from there, they get into the app store, whether it’s for Google or for a Apple.
Stacy Jones (17:15):
Versus trying to direct them straight to the app store, you’re trying to drive them to your own website landing page so that you can capture their information, have a pixel from Facebook in there so that you can track, even though cookies are going and making things absolutely horrible and horrendous for all advertisers at the moment, but you at least have that.
Eric Colbert (17:33):
Yeah, and we also want to give credit where credit’s due for these influencers and so forth, so they can be properly credited for that.
Stacy Jones (17:41):
Awesome. What else are you going to do? And maybe it’s not for Vouch, but typically how are you guiding your clients in the built-in app, now what?
Eric Colbert (17:52):
Yeah, well fortunately or unfortunately it’s usually outside of our purview. So we have some partners that will kind of recommend people kind of to go to after they’re ready for the marketplace. But just in general, obviously it’s really understanding your audiences that’s the key and not trying to market to everybody, even though if your product could be used by everyone kind of like a Vouch, it’s still a horrible way to go to market. So it’s really like who are going to be those rabid users, those rabid fans, and where are you going to find them? And then how do you incentivize them? How do you just start to appeal to whatever challenge that you’re hopefully solving for them?
Stacy Jones (18:31):
And you just mentioned, you’re not going to go after everyone. So when you build an app for a brand, do you build for both iOS and for apps so that it’s on an iPhone or and Android, or do you just keep into one sphere or the other right now?
Eric Colbert (18:48):
I would say 95% of the apps that we build go to both iOS and Android. And luckily there’s been tons of development of frameworks and platforms that you can build in a single code base. And then with a few kind of like wrapper codes, you can kind of deploy to both. So you’re not having to write one app for iOS and then another one exactly for Android, you can build it in a hybrid platform. Yeah.
Stacy Jones (19:16):
And then are you also seeing that typically people want a website and an app or is there oftentimes where you’re just going straight and doing an app without a website integration?
Eric Colbert (19:27):
Yeah. I mean, it really just kind of depends on what the product is, but yeah. Making a web app is kind of what we would call the companion to the mobile app, usually makes sense. It really depends also on the demographic, but for me, for anything that’s going to take me more than like a couple of keystrokes. I just want to do it on my desktop or on my laptop versus a mobile phone. And so I find it frustrating sometimes if companies are only on mobile, because it’s like, ah, I really want to just take my time and use the full keyboard and all that. So yeah, I would say most people will have a web app that’s associated with their mobile app, but like Instagram doesn’t really have, they have it, but it’s not very functional and they wanted to really drive people to their mobile device and kind of keep the main interactions there.
Stacy Jones (20:08):
That’s interesting, even TikTok. When TikTok first came out after their purchase of Musically, they didn’t really have a website experience. And they’ve slowly been opening that up that I keep on discovering little new things that they add to it. Or you can actually, and they’re doing some really smart marketing things. I know this is not your whole bell and whistles of what you do, but they TikTok every time I’m on Yahoo and I’m going through my feed, they’re highlighting like different videos. And then they’re paying Yahoo editors and writers to create a story about, Oh, the TikTok sensation story of the day.
And they’re then pushing that out with a guaranteed CPM of eyeballs and views and who’s going to see it. But when you click that, if you’re reading it in the real world of website versus on your mobile phone, you still have the ability. And I’m pretty sure they decided to do this one of these because of their marketing of how they market. It takes you to a pop-up page that you can actually see the video and dive into it and actually experience it. And I don’t think they had that about a year ago. It’s something that happened during COVID that they put out. So it’s like this mobile app experience, but built, I’m pretty sure, for marketing.
Eric Colbert (21:27):
Yeah. I wouldn’t be surprised. There are still, as generations get older in a sense, they want to get off their mobile devices, I think more and more. So it’s like, yeah, let’s see what we can do to appeal to that market, which yeah, it sounds like they’re doing.
Stacy Jones (21:42):
Yeah. And they’re touting the fact that they’re not just for kids now.
Eric Colbert (21:44):
Yeah, I think you’re absolutely right.
Stacy Jones (21:47):
So I think that might be older eyeball types of ways that they’re able to engage and be like, look, this is a cool thing. Maybe you’ll like it enough to now dive into our app.
Eric Colbert (21:55):
Exactly. Yeah. Makes sense.
Stacy Jones (21:59):
So what are other mistakes people make with app designing?
Eric Colbert (22:03):
What are some other mistakes? I think sometimes just the timelines of what is realistic. So I think I’m rushing to get something out is really just a bad idea. There’s a saying that I’m probably going to butcher, but it goes along something like there’s never enough time to do something right. But there’s always enough or not enough time or money, but there’s always enough time or money to do it over. And that’s like, when you do something poorly the first time and you have to redo it, if you could have just slowed down and done it right the first time you would have been better off.
Stacy Jones (22:36):
And probably, I mean, you’re saving potentially double the amount of money.
Eric Colbert (22:39):
Exactly, yeah. But at that time it’s like, nope, it’s got to be done by X and it’s got to cost no more than Y. And when that doesn’t work out, somehow the money and time finds itself and it’s a painful lesson. So I think slowing down and understanding really what you’re wanting to do. One thing that we take an extraordinary amount of time doing is that UX phase, that user experience design. I mean, before a line of code is ever written, we know exactly obviously what that end to end experience is going to be. And so you refine that then obviously what you’re going to build is going to be really spot on and doing some early research and having user testing and feedback during that UX phase is pretty crucial.
Stacy Jones (23:17):
Now, I got some very first person experience up and close of exactly having had that happen, where an app was designed without any user experience planning whatsoever and just some brainstorming. And then the backend didn’t work with the frontend and it didn’t do the different things. And so when a new app company had the company brought in to now hopefully keep the backend, but change the frontend. It’s just a nightmare of undialing things and figuring it out and rebuilding.
Eric Colbert (23:48):
Yeah. I literally just got off a call before we popped on of a company that worked with another firm and they did no ideation of the designs and they’re just in a complete mess and they’re trying to have us come in and unscramble it for them. And I could just see the angst and just desperation. So it happens if you don’t plan. It’s like building a house without having your blueprints done. It’d be insanity to do that.
Stacy Jones (24:13):
Well, as someone who is working on building part of our house right now, you sit there and you think, oh my God, I’ve spent 20,000, 30,000 however much money you have in your blueprints. And you’re like, all I have and trust me, I have literally stacks of blueprints that my husband and I just look at and we’re like, and we haven’t even broken ground. But one of the biggest things I hear from brands and marketers is that there’s resistance in that UX design phase, because they don’t understand why those tens of thousands of dollars potentially need to actually be spent instead of just being like, I have my napkin drawing, I know that this is what I want, and this is kind of the overview of it. Go to town.
Eric Colbert (24:59):
Yeah. It’s a step that people don’t even know really exists until they’re introduced to it and the importance of it. So we do a lot of educating and a lot of our content that we’ve been putting out recently is really about educating. And we use a building analogy every single day. I mean, you’ll hear me talk about how many bedrooms is your house when I get asked, well, how much does it cost to build a mobile app? I say, well, how much does it cost to build a house? And it really just, it depends, right? What are we doing? What are the materials? How many bedrooms? All that kind of stuff. It’s analogous to software. So it works.
Stacy Jones (25:31):
When you have potential marketers coming to you and brand owners coming to you and they want to build an app. What are the primary questions they’re looking for to have reassurance that the company they’re hiring is the one they should go with? What should they be looking for in a company in general?
Eric Colbert (25:52):
I think they should be looking for companies that obviously have some sort of a reputation out there that have done this before. So certainly checking references is still a very good practice. Looking at work samples of course, is another. And I think more than anything, having a great transparency and feeling from that agency is really important, because it’s an esoteric, weird thing if you’ve never done software before. And even if everything goes perfectly as planned, like there’s still going to be hiccups, just like again, in building. You wanted a new pool and you didn’t realize there was a boulder that was 20 feet down below. No one could have known that. And that happens a lot in software, especially when there’s dependencies on third parties and integrations and it’s not a perfect science. So what I think is super important is having really great project management and along with that is transparency.
So as we’re moving down the build and the client is seeing what’s going on and is given a heads up when, oh shoot, we just found out there’s a boulder right where we were planning on digging, what do we do? Here are your four options. And so allowing them to be involved in those decisions and being warned early if something is going to get pushed out and having a good reason behind it. It’s a lot easier to say, hey, your project got delayed two weeks because of this Boulder versus just like finding out two weeks late that it’s not done yet.
Stacy Jones (27:16):
Right. And it’s not going to be able to be done yet, because there’s a boulder.
Eric Colbert (27:19):
Yeah, exactly. Yeah. So yeah, I think that transparency and making sure that that agency has the processes in order to be transparent.
Stacy Jones (27:29):
And then when you’re building apps, are you focused on everything must be built from scratch? Our team is going to build everything turnkey or do you look at and leverage third party software and systems that you can bring in to make things that are faster? And I’m sure there’s benefits to both.
Eric Colbert (27:46):
Yeah. We leverage outside stuff for everything, even design ideas, because why reinvent the wheel if, again, I’ll use Instagram as an example, if they’ve spent millions of dollars refining that flow and someone has a similar use case, like why wouldn’t we borrow some of those interaction patterns? That would be silly not to. From design through some of the more features, yes, we will often look to leverage a third party just because it’s so much more cost-effective to do so. Now, if companies are hell bent on owning every single piece of that platform and not having dependencies, which might make sense, we will do that. And obviously those are fun to do, but no, we usually look for something that we can get out the gates quickly and without too much work involved.
Stacy Jones (28:35):
I would think that you would, and after going through this myself, that it would be better to use third parties and build the app and then know that you could later on when the app is successful and you’re making money go back and custom [crosstalk 00:28:48] out what you want to actually own so that you can free yourself [crosstalk 00:28:52].
Eric Colbert (28:52):
Exactly. Yeah. That’s the exact approach is get it out there in the wild, again, that’s just like agile. Get it out there and use this third-party. It might not be exactly what you want, but does it do what you need? Sure. And then yes, you can always go back and refine and build a custom. So great [crosstalk 00:29:08].
Stacy Jones (29:07):
It’s amazing how software, even though it looks so expensive when you actually start putting in the man hours of having to build that software on top of whatever you’re already building, it gets really expensive very, very quickly to get that customization.
Eric Colbert (29:21):
It does. Yeah. I mean, it’s, I think even just the average user not anyone in software or we get all these mobile apps for free. And I think it really skews obviously the amount of work that’s involved. So there’s a lot going on, especially if you’re going to be building custom things.
Stacy Jones (29:39):
So, Eric, how can our listeners learn more about you or reach out and get in touch?
Eric Colbert (29:44):
Yeah. They can visit our website, which is a SPARK6.com and it’s S-P-A-R-K and then the number six.com and yeah, I’m [email protected] and we’d love to hear from anybody out there.
Stacy Jones (29:56):
That’s easy enough. Any last words of parting advice to our listeners today?
Eric Colbert (30:02):
Yeah. Just go after it. We’re all going to stub our toes as entrepreneurs and putting stuff out there. So you’re going to hear a lot of negativity and get punched in the face a few times, but I mean, that’s what it’s about. It’s all journey and fun and learning and just do good out there.
Stacy Jones (30:18):
And also probably keep in mind that not every company has to have an app where sometimes the website’s enough.
Eric Colbert (30:24):
Oh yeah. Honestly I’d be a rich man if I had a dollar for every time we’ve talked people out of building mobile apps, especially my business partner who has a special panache for doing that. But no, yeah. Mobile apps are not for everybody. And yeah. I mean, that home screen space is so precious and yet so much can be accomplished as a web app that you build and design for mobile, but it’s not a native. So a lot of different ways to skin that cat.
Stacy Jones (30:50):
Well, Eric, thank you so much for joining us today. Really appreciated your time and your insights.
Eric Colbert (30:54):
Oh, it was my pleasure, Stacy. Appreciate you having me.
Stacy Jones (30:55):
Of course. And to our listeners, thank you for tuning into another episode of Marketing Mistakes and How to Avoid Them. I look forward to chatting with you this next week. Have a great day.
Thank You For Tuning In!
There are a lot of podcasts you could be tuning into today, but you chose Hollywood Branded, and we’re grateful for that. If you enjoyed today’s episode, please share it, you can see the handy social media buttons below and the left side of the page. 🙂
Also, kindly consider taking the 60-seconds. It takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show.
Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!