Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes and how tox avoid them with stacy jones

EP138: Influencers Are Humans Too With Dana Malstaff | Boss Mom

In this episode, Stacy sits down with business strategist, author, podcaster, CEO and founder of Boss Mom, Dana Malstaff. The two discuss exactly how Dana has used her experience as an influencer to share insights on building “human” and successful influencer campaigns, from free to paid.

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simplify your business with kevin geary
EP137: Simplify Your Business with Kevin Geary | Digital Ambition

In this episode, Stacy sits down with the founder of Digital Ambition and host of the Digital Ambition Podcast, Kevin Geary. The two discuss how to overcome overcomplicated business practices, whether it’s creating crazy funnels, intricate products and websites, or simply trying to stay grounded while managing everything. .

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EP136: Mastering Systems And Processes with Bradley Benner | Semantic Mastery

In this episode, Stacy sits down with digital marketing consultant and co-founder of Semantic Mastery, Bradley Benner. Before speaking on how to simplify the business model to grow effortlessly overtime, the two discuss the necessity of systems and processes for scaling businesses.

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EP135: Talk TO Someone, Not AT Them With Shauna Armitage | Making Moxie

In this episode, Stacy sits down with growth consultant and founder of Making Moxie, Shauna Armitage. The two discuss Shauna’s experience with creating an online publication community for female entrepreneurs, and they break down the difference between talking to someone and talking AT them.

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EP134: Redefining SEO With Jason Berkowitz | Break The Web

In this episode, Stacy sits down with the founder and SEO director of Break The Web, Jason Berkowitz. The two discuss SEO best practices, old school SEO strategies to avoid, and how to recover from a bad SEO campaign

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EP133: The Keys To Successful Internet Marketing With Greg Jameson | WebStores Ltd.

In this episode, Stacy sits down with business consultant and President of WebStores Ltd., Greg Jameson. The two discuss the best ways to manage your business website in order to increase your market position, bolster revenue and strengthen your brand.   

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EP133- The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo
EP132: The Truth Behind Influencer Marketing With Brett Garfinkel | Sylo

In this episode, Stacy sits down with Brett Garfinkel, the co-founder and CEO of measurement firm Sylo. The two attempt to understand the current state of influencer marketing while discussing the misconceptions of bots and the role they play in the realm of digital marketing.

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EP131: Managing Agency Relationships With Suzanne Brown | OKSuzi

In this episode, Stacy sits down with Suzanne Brown of OKSuzi Marketing. The two discuss Suzanne’s extensive experience as a business consultant helping seasoned entrepreneurs with high-level marketing challenges, and Suzanne shares her step-by-step guide to working with marketing agencies.

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EP130: Becoming An Influencer In Your Own Space With Matt Johnson | Pursuing Results

In this episode, Stacy sits down with expert podcast host and Pursuing Results CEO Matt Johnson. The two reveal Matt’s extensive experience working in podcasts to discuss scalable marketing systems, turning expertise into business freedom, and the three keys to translating power into focused action.

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HyCap Consulting
EP129: Writing Down Your Strategy With John Rohe | HyCap Consulting

In this episode, Stacy sits down with HyCap Consulting expert, John Rohe. The two discuss how to integrate strategy and tactical plans for the total commercialization of brands, the proper definition of a “trainer,” and how to be honest with yourself and your team.

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EP128- Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union
EP128: Become A LinkedIn Authority With Joe Apfelbaum | Ajax Union

In this episode, Stacy sits down digital marketing expert and CEO of Ajax Union, Joe Apfelbaum. The two discuss how to become an authority on LinkedIn, and dive into why less than 1% of the 600 million professionals on LinkedIn globally actually post regularly.

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EP127: A Smarter, Faster Marketing Program With Sam Underwood | Futurety
EP127: A Smarter, Faster Marketing Program With Sam Underwood | Futurety

In this episode, Stacy sits down with Futurety's Business Strategy Vice President, Sam Underwood. The pair discuss Sam’s two rules of fishing: "You can’t catch fish where there aren’t fish’ and ‘don’t leave fish to find fish," revealing how these rules can be applied to marketing a business, product or service.

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EP126: Web Optimization And How To Fix It With Chris Dayley | Disruptive Advertising

In this episode, Stacy sits down with digital marketing entrepreneur, speaker, and neuromarketing expert Chris Dayley. They discuss the biggest problems that most companies are facing with their websites and why fixing them is not as simple as just redesigning them.

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EP125- Law And Privacy Order with Richard Chapo | Business Lawyer
EP125: Law And Privacy Order with Richard Chapo | Business Lawyer

In this episode, Stacy sits down with business lawyer Richard Chapo to discuss all things legal. They'll explain the "hot" topic in 2019, the new California Consumer Privacy Act, and how it will impact the majority of online businesses that gather personal data from residents of California.

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EP124: Amplify Your Brand And Increase Engagement With Kristi Porter | Signify

In this episode, Stacy sits down with cause marketing philanthropist, Kristi Porter. The two discuss the best ways to use cause marketing and social issues to amplify a brand’s messaging and engagement to consumers. Don’t forget to listen to Signify’s podcast!

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Women Drink Liquor Too- Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
EP123: Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry. Find tips, sips, where to purchase, and Weekly Whirl here

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Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
EP122: Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.

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Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
EP121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

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Mangus Unemyr
EP120: How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations.

 

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Keith Stoeckeler
EP119: Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

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