Rent My Brain

Marketing Mistakes
(And How to Avoid Them) Podcast

Welcome to Marketing Mistakes & How To Avoid Them. I’m Stacy Jones, the founder of influencer marketing and product placement agency Hollywood Branded. We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. My original podcast series focused on influencer and content marketing strategies, and I now also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today. I truly understand as an agency owner and brand marketer that it is impossible to be well-versed on every topic and strategy that can improve bottom line results. My goal is to help you avoid making costly mistakes of time, energy or money along the pathway to bettering your brand whether you are doing a DIY approach or hiring an expert to help.

marketing mistakes and how tox avoid them with stacy jones

Women Drink Liquor Too- Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy
EP123: Women Drink Liquor Too: Gender Bias and Female Targeted Marketing With Dr. Nicola Nice | Pomp & Whimsy

In this episode, Stacy sits down with sociologist and consumer insights strategist Dr. Nicola Nice to examine the male-dominated landscape of marketing insights. We’ll learn why liquor brands seem to only target men, how to speak to women as women, and common misconceptions that have perpetuated the industry. Find tips, sips, where to purchase, and Weekly Whirl here

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Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat
EP122: Studying The Science Of Fan Behavior With Zac Logsdon | Old Hat

In this episode, Stacy sits down with CEO and founder of Old Hat Zac Logsdon to discuss how understanding fan science will ultimately reverse declining sports attendance across the nation.

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Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence
EP121: Using Social Media To Boost Authority And Influence With Josh Elledge | UpMyInfluence

In this episode, Stacy sits down with consumer expert Josh Elledge to discuss the importance of using social media to increase authority and influence.

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Mangus Unemyr
EP120: How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant

In this episode, Stacy sits down with Marketing Automation And AI Consultant Magnus Unemyr to share his knowledge about the best automation practices to boost your operations.

 

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Keith Stoeckeler
EP119: Using Influencer Marketing To Create Brand Partnerships With Keith Stoeckeler | MKTG

Stacy sits down with Vice President and Group Director for digital at MKTG, Keith Stoeckeler, to discuss how he utilizes influencer marketing as true brand partnerships and not just an amplification of the brand.

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Naresh Vissa
EP118: Using The Right Words With Naresh Vissa | Krish Media & Marketing

Stacy sits down with Naresh Vissa, Founder & CEO of Krish Media & Marketing, to discuss the benefits of direct marketing and the tools you need to establish a digital footprint.

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EP 117: Developing Simple And Effective Sales Strategies With Anthony Kirby | Marketing And Business Consultant

In this episode, Stacy sits down with marketing and business consultant Anthony Kirby to discuss his turnkey sales strategies that guarantee success.

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EP 116: How To Hire The Best Agency With Dave Rohrer | Northside Metrics

In this episode, Stacy Jones sits down with "Business Of Digital" co-host and Northside Metrics founder Dave Rohrer to discuss what brands need to know before you hire an agency.

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heather burget
EP 115: How To Leverage PR and Secure Free Publicity With Heather Burgett | The Burgett Group

In this episode, Stacy sits down with CEO and founder Heather Burgett of The Burgett Group. They discuss how important, fast and easy it can be to use PR to become a leader in your industry, and they'll even show you how securing free publicity is one of the fastest ways to gain higher visibility!  Make sure you also check out Heather's free pitch template that gets you into major newspapers. It's awesome! https://prstars.net/HARO-template

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Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV
EP 114: Effective Digital Media Marketing With Sharifah Hardie | X ROADS TV

In this episode, Stacy speaks with Sharifah Hardie to discuss her over twenty-five years of experience as a radio host, online marketing specialist, and business consultant.

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EP 113: Celebrity Endorsement And Brand Partnership With Lash Fary | Distinctive Assets

In this episode, Stacy Jones sits down with Lash Fary to discuss his over twenty years of experience in gifting celebrities and celebrity lounge producing.

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influencer partnership planning
EP 112: Eleven Steps To Creating Your Social Influencer Plan – Part 2

In part two of this two-part podcast, Stacy finishes teaching you how to create a plan to work with influencers. Go back and listen to the first podcast if you haven’t already to hear all ten actionable steps to take along the way!

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Creating Your Plan To Work With Influencers In 11 Steps – PART 1
EP 111: Creating Your Plan To Work With Influencers In 11 Steps – PART 1

In part one of this two part podcast, Stacy talks to you about creating your plan to work with influencers. News flash: you need a plan!

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flir influencer partnerships
EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems

In this episode, Stacy chats with Vatche Arabian of FLIR systems to discuss how he worked with influencers, media, and film & TV content producers to incorporate FLIR products and messaging. 21342

How Much Does Product Placement Cost
EP 109: How Much Does Product Placement Cost

(Original Broadcast Date: March 17, 2017) In this episode, Stacy discusses just how much product placement costs, ranging from a single one-off to a comprehensive program.

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9 steps to get your brand on a talk show
EP108: 9 Steps To Get Your Brand On A Talk Show

In this episode, Stacy explains how you can go about getting your brand on a TV talk show.

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the top holiday product placement
EP 107: The Top Holiday Movie Product Placements

In this episode, Stacy discusses some of her own personal favorite holiday product placements from over the years to turn you into a holiday marketing believer in product placement. 

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EP 106: Brand Differentiation and Inbound Marketing with Jim Flynn | Hult Marketing

In this episode, Stacy sits down with Jim Flynn of Hult Marketing to discuss the ins and outs of brand differentiation while also considering the effectiveness of Inbound Marketing.

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EP 105: Creating A Podcast For Your Business with Stephen Woessner | Predictive ROI

In this episode, Stacy speaks with Predictive ROI CEO Stephen Woessner. Stephen is a digital marketing authority, author, and host of the “Onward Nation” podcast who shares his knowledge on creating profitable podcasts for your business.

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EP 104: Representing Celebrity Talent With Lori Sale | Artist & Brand

In this episode, Stacy sits down with Lori Sale of Artist & Brand to discuss her over thirty years of experience working in Celebrity Endorsement and Brand Partnerships.

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